Drkoop Website Analysis

DrKoop.com

The Health information Website is a huge market, 43% of the net surfer use the web to find answers to their health questions. In 1998, 60 millions of American searched health information online. But in this environment, competition is very strong, and investors hesitate more and more.

DrKoop is the actual leader on the market, is innovative and have a very strong brand name image. But actually, the company makes non profit and has no core competences. It grows so fast it didn’t have time to follow a strict strategy. As it’s a portal, its principal revenue sources come from advertising, and all is linked to the traffic. If DrKoop doesn’t move, the revenues will be limited whereas the marketing expenditures are huge. DrKoop has to find quickly new revenues resources otherwise it will face some treasury problems.

Actually DrKoop looses money and the probability it realises its forecast for the next years is low, as it has been said, the revenues will be limited whereas the marketing expenditures are huge.

DrKoop should be acquired now, because thanks to its leadership, it can bargain the best. This kind of website can be very interesting for some companies, like insurance companies. Thanks to these sites, this kind of companies can reduce considerably their costs. So even if the insurance company will not be profitable on the DrKoop business, it will permit to save a lot of money in its health refunding.

To be very efficient and to develop a specific competence, DrKoop should develop a clinic online, where patients can manage their medical files and have online consultation.

In the United States, 75% of the doctor’s visits could be avoided, like 35% of the medicines. To have an appointment with a specialist, the time is between 2 and 48 days.

70% of the persons who use the web regularly, go first searching online information before going to the doctor.

By taking the information monopoly from the medical corporate body, consumers can manage their own health capital. There are different steps in a virtual consultation: