Explain How the Different Market Research Methods Within Each Type Have Been Used to Make Marketing Decisions in the Case Study-Pinewood Hotel.
By: yasmine002 • Coursework • 323 Words • March 19, 2015 • 1,088 Views
Explain How the Different Market Research Methods Within Each Type Have Been Used to Make Marketing Decisions in the Case Study-Pinewood Hotel.
P2- Explain how the different market research methods within each type have been used to make marketing decisions in the case study-Pinewood Hotel.
Research Methods Used | Marketing Decisions |
| Focus groups provide qualitative information from a specific target audiences, Pinewood hotel uses focus groups to gather information which can then be used for decision making and developing marketing strategies and promotional campaigns. |
| Interviews are used by Pinewood to find out what customers opinions are of their products and services. They want to find out what customers think of their hotel so that they can make changes to the hotel so that it can be better than before. |
| Pinewood Hotel uses customer surveys to make marketing decisions like how they can improve on their services. They consider customer feedback and take into account their opinions. They want to find out what customers think about their company and how it compares to their competitors. |
| Mystery shopping is used by Pinewood to measure quality of their services and to collect relevant information about their hotel. |
| Pinewood Hotel uses feedbacks form from customers to find out what’s the most important areas of their company is to them. Also they are used to find out if there is anything the customers don’t particularly enjoy about the hotel. This information will be used to stop the service so that customers stay happy. |
| Tourism and Hospitality statistics provide Pinewood Hotel important information which can be used to help them to improve and make better changes to their services. |
| Pinewood use hotel records to find out how many people check into their hotels. They use this data to help them make estimates for bookings in the future. |
| Pinewood Hotel uses questionnaires to help them to make marketing decisions like discovering new products and services or how they can improve on them to make customers satisfied. |