Ford Pinto

Ford Pinto

There was strong competition for Ford in the American small-car market from Volkswagen and several Japanese companies in the 1960’s. To fight the competition Ford rushed its newest car the Pinto into production in much less time than is usually required to develop a car. The regular time to produce an automobile is 43 months Ford took 25. Before production however, Ford engineers discovered a major flaw in the cars design. In nearly all rear-end crash test collisions the Pinto's fuel system would rupture extremely easily. Because assembly-line machinery was already tooled when engineers found this defect, top Ford officials decided to manufacture the car anyway, exploding gas tank and all, even though Ford owned the patent on a much safer gas tank. Safety was not a major concern to Ford at the time of the development of the Pinto. Lee Iacocca, who was in charge of the development of the Pinto, had specifications for the design of the car that were uncompromisable. These specifications were that "the Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000." Any modifications even if they did provide extra safety for the customer that brought the car closer to the Iacocca’s limits was rejected.

The rush of the Pinto from conception to production was a recipe for disaster. Many studies have been concluded