Four Seasons Case Study

Challenge: To preserve the soul of the legendary Geroge V Hotel while rebuilding it for contemporary travelers. Also, to enter the French market but keep the Four Seasons reputation.

Alternatives:

To become a “French Employer” and localize the hotel

Pros:

• Work someone more during peak hrs and less during a lull

• Polychronic culture-value human relationships

• Unions in France were easy to deal with

Cons:

• High taxes compared to other European countries

• Must document everything if want to terminate someone

• Big cultural adjustment

To run the hotel with the “Four Season Standards”

Pros:

• S-E-R-V-I-C-E

• Monochromic culture-schedule based

• It is successful in most other places

• Wants to be different not just french

Cons:

• Its not localized

• New Chef not Four seasons standard

• Employees are used to working in France so difference in cultures