Hawlett Packard

A. Case Abstract

Hewlett-Packard (www.hp.com) is a comprehensive business policy and strategic management case that includes the company's fiscal year-end October 2007 financial statements, competitor information and more. The case time setting is the year 2008. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Palo Alto, California, Hewlett-Packard's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol HPQ.

Hewlett-Packard operates in five segments: Enterprise Storage and Servers, Services, Software, Personal Systems, Imagining and Printing, and Financial Services. The company has over 170,000 employees and is led by CEO Mark Hurd whose base pay was $14 million in 2007. The firm's major competitors include Dell, IBM, Canon, Texas Instruments, and Apple.

B. Vision Statement (proposed)

To become recognized as the number one computer company in the world.

C. Mission Statement (proposed)

Hewlett-Packard