By: itsariff • Essay • 1,259 Words • May 6, 2011 • 868 Views
Consumers around the world are enjoying Kellogg products, one of which Kellogg's Corn Flakes has been part of a healthy, delicious morning for over a century. The company began with only 44 employees in Battle Creek, Michigan, in 1906.
The Company's principal products are ready to eat cereals and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit flavored snacks, frozen waffles and veggie foods. As of February 25, 2011, these products were, manufactured by the Company in 18 countries and marketed in more than 180 countries. The Company also markets cookies, crackers, and other convenience foods, under brands, such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States. Kellogg's has some strengths and weaknesses. What I believe are some of Kellogg's strengths is their Strong Focus on Innovation, Strong Brand Portfolio, Geographical Diversification, Efficient Use of Resources, and their Strong Growth Prospects. What I feel is some of Kellogg's weaknesses are some of the Product Recalls, its Narrow Customer Base, Declining Market Share in Sector, and their Limited Liquidity Position.
I also believe that their values which they call the special K Values are a strength they have. It helps shape their culture and guides the way they run their business. At Kellogg Company, they act with integrity and show respect. They demonstrate a commitment to integrity and ethics, By Showing respect and value to all individuals for their diverse backgrounds, experience, styles, approaches and ideas. Kellogg's Accepts personal accountability for their actions and results. They focus on finding solutions and achieving results, rather than making excuses or placing blame. They Keep promises and commitments made to others, Show pride in brands and heritage. They also have the humility and hunger to Display openness and curiosity to learn from anyone, anywhere.
The company Solicits and provide honest feedback without regard to position. Kellogg's strives for simplicity they Stop processes, procedures, and activities that slow production down or do not add value. One of the more important strengths that they hold is the ability to Work across organizational boundary levels and breaks down internal barriers to Deal with people and issues directly and avoid hidden agendas.
An examination of Kellogg's Company past and present reveal a model of corporate success. Even though now it seems that Kellogg's competitor general mills has the upper hand based on the past data giving I believe that Kellogg's will continue to do well it might not be as good of numbers as General Mills but will keep growing.
General Mills, Inc. (General Mills) is a global manufacturer and marketer of consumer foods sold through retail stores. The Company is also a supplier of food products to the food service and commercial baking industries. The company was founded in 1928 and is based in Minneapolis, Minnesota.
General Mills manufactures its products in 15 countries and markets them in more than 100 countries. The Company's joint ventures manufacture and market products in more than 130 countries and republics worldwide. The Company's businesses are organized into three operating segments U.S. Retail, International, and Bakeries and Foodservice. The Company sells ready to eat cereals, shelf stable and frozen vegetables, dry dinners, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza snacks, grains, fruits, and savory snacks, as well as ice creams and frozen desserts, and organic products through its Cereal Partners Worldwide joint venture.
The Company's primary customers include grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, commercial and noncommercial foodservice distributors and operators, restaurants and convenience stores. General mills also have some strength and weaknesses. What I feel is some of general mills strengths are its Efficient Use of Resources, its Multiple Brands with Strong Potential, the company's Steady Revenue Growth, and its Product Innovations. What I believe is some of general mills weaknesses is the Declining Market Share in its Sector, it has a Narrow Customer Base, and is Limited in their Geographical presence.
A unique aspect of this General Mills Company that I found to be useful as well as helpful to others is the box top reward offers on the top of almost every General Mills product. Box tops may mean little to some people, but to teachers, schools, parents and students, they have become an excellent means of raising money. In 1996, the company General Mills launched the Box Tops for Education program.
With this basic program, families clipped the box tops off of cereal boxes, just a few types initially,