Marketing Plan for Sacred Heart Hospital
By: dandelion • Business Plan • 619 Words • December 27, 2014 • 945 Views
Marketing Plan for Sacred Heart Hospital
Grethel A.Espina,MD
MBA First Year
Sacred Heart Medical Specialists Hospital Marketing Plan
Executive Summary
Sacred Heart Medical Specialists Hospital (SHMSH) was founded in 2013 by a group of medical and paramedical practitioners of Midsayap, Aleosan and Alamada. It was created when the management of a hospital in Midsayap, previously known as Sara Medical Clinic, opted to close the hospital and offered the building for rent to interested parties. Aware of the need of more hospitals in Midsayap, a group of ten physicians, nine paramedics and four businessmen pooled their funds and started the hospital operations on May 2013. Sacred Heart Medical Specialists Hospital aims to provide quality health care to the residents of North Cotabato at an affordable cost. All doctors of various specialties are affiliated with SHMSH and offer the following services:
Out Patient Consultation
Laboratory Workup
Admission
Immunization
Dispensing of Medicines
Minor Surgical Operations
The Challenge
Being a new group of investors of a renamed hospital, the challenge is to become the market leader in the vicinity of Midsayap, if not the PPALMA (Pigcawayan, Pikit, Aleosan, Libungan, Midsayap, Alamada) area.
Environmental Analysis
Strengths | Weaknesses |
Strong Management Team: The management team has wide knowledge in service and business know-how. Location: Our location is very accessible to people in all walks of life. Loyal Clients: The renamed hospital still retains its loyal clients from the previous management. | Quick Expansion: There are a lot of new hires to train and new organizational structures to learn. Lack of Facilities: The hospital has no equipment for intensive care cases and for normal deliveries. The building is also dilapidated. Lack of Funds: Funds will be borrowed from the bank for the planned expansion of the hospital. |
Opportunities | Threats |
Growing number of clients: There is an increasing trend in the number of patients needing healthcare in PPALMA region. Philhealth Accreditation: The hospital is affiliated with Philhealth thus making it attractive to prospective customers with Philhealth Insurance. Affiliated Specialists: The hospital caters to all patients needing health care from physicians of various specialties. | Competitor Marketing: Competition could develop new expensive marketing campaigns Government Policies: The government categorized the hospital as an infirmary thus limiting the services that the hospital can offer in spite of the qualifications of the affiliated specialist physicians. Security: The PPALMA area has security threats from militant groups thus endangering the lives of both patients and healthcare workers. |