Maruthi

Developing cars faster and selling them for less

Product lifecycle management solutions speed vehicle design and enable lower prices

www.ugs.com

Automotive OEM

Working with pride in India

Maruti Udyog Ltd., a subsidiary of Suzuki Motor

Corporation of Japan, has been the leading Indian

passenger car maker for about two

decades. The company has a diverse

portfolio that includes: the Maruti 800;

the Omni; a premium small car, Zen; the

international brands, Alto and WagonR; an

off-roader, Gypsy; the mid-size Esteem; a

luxury car, Baleno; an MPV, Versa; a

premium subcompact car, Swift; and a

luxury SUV, Grand Vitara XL7. The

company's 11 base platforms encompass

300 variants for 100 export destinations.

According to Maruti's vision statement, its

goals include maintaining leadership in the

Indian automobile industry, creating customer delight, increasing shareholder wealth and being "a

pride of India." Customers have shown their approval, ranking Maruti high in customer satisfaction

for six years in a row according to the J.D. Power Asia Pacific 2005 India Customer Satisfaction

Index (CSI) Study. The company has also ranked highest in the India Sales Satisfaction Study.

The need for PLM

Among the company's product development challenges, the need for shorter cycle times is always

at the top. Management wants to be able to launch new models faster and reduce the time required

for minor changes and development of product variants. Another challenge is co-development.

Maruti's goal is to collaborate closely with its global teams and suppliers on the development of

new platforms and product freshening. Other challenges include streamlining the process of

vehicle localization and enhancing quality and reliability.

These challenges pointed directly to a product lifecycle management (PLM) solution with

capabilities for information management, process management, knowledge capture and support

for global collaboration; a PLM solution directly addressing Maruti's business challenges. For

example, PLM's information management capabilities address the issue of the many platforms,

local variants and export destinations. Process management permits concurrent development and

faster change management and provides a platform for other process improvements – for faster

Business challenges

Ensure customer delight

Increase shareholder value

Reduce development time and

offer cars at lower prices

Keys to success

Information management,

process management and global

collaboration supported by

Teamcenter® software

More efficient and innovative

design and manufacturing

with NX™ software

Ability to simulate

manufacturing processes using

Tecnomatix® software

Results

25 percent reduction in designto-

launch time; additional

15 percent improvement yet

to come

Lower