Nokia and Iphone - Introduction to Principles of Marketing Assignment

INTRODUCTION TO PRINCIPLES OF MARKETING ASSIGNMENT

Nokia And I’Phone

In this assignment I am going to talk about the marketing concept of my favourite product that is Nokia and its latest phone the N95. I will compare and contrast the Nokia N95 with another competing phone that has just been released and that is the Apple IPhone. For both the products I will talk about the 7p’s that are Product, Price, Promotion, Place, People, Process and Physical Evidence. I will compare each of the P’s with each of the product and from this I will explain why Nokia is my favourite product. For each of the product I will also talk more about the marketing concept, principles of marketing and marketing orientation.

Nokia is a company that manufacture’s mobile phones across the UK and sell them through business’s like Carphone Warehouse or through the Internet via websites like there own Nokia web site that is nokia.com or telephoning company’s like carphonewarehouse.co.uk. Nokia have a whole range of phones, ranging from the 1110 to N95 each model enhancing in technology and price. Nokia first handheld phone came out back in 1987, it was called Mobira Cityman 900, back in the 1980’s Nokia use to be