Sony Ericsson

Introduction to Sony Ericsson

Sony Ericsson is a jointly owned venture of Japanese consumer electronics giant, Sony Corporation and Swedish Telecom player Telefonaktiebolaget LM Ericsson. Both of them hold equal stake in Sony Ericsson (50:50). After its incorporation in October, 2001 with its global head quarter in Hammersmith (London), the corporation's presence can be felt almost all around the world and in most of the major markets [1][2].

Sony Ericsson has been working at high costs towards its vision, which in their official documents is stated as "to be the Communication Entertainment brand, enabling people to create and participate in new experiences which blur the line between communication and entertainment" [2]. Omatseye in an article calls this joint venture- a marriage rather than just a joint venture and argues, that this as a significant step in the telecom world [1]Another news article reports how Sony and Ericsson have replaced older successful research laboratories