Strategy Use

Strategy is usually related and sometimes confused by people with planning. But as time course shows in the study of companies, there are different approaches of how a company can develop its strategy. Johnson, and Shcoles, in their book пїЅExploring Corporate StrategyпїЅ had studied the different ways that companies develop their strategy. The authors had formulated and structured three general ways how companies build it, there are: the design, experience and ideas lenses. пїЅExploring Corporate StrategyпїЅ literature explains that these are the main streams how people perceive that strategies are developed, but these streams are not exclusive but inclusive and can be combined to develop each companyпїЅs unique strategy.

A good example of the former itпїЅs the incursion of Honda to the US motorcycle market in the 1960пїЅs, studied by different approaches as so as external and internal point of view. For Boston Consulting Group and Harvard Business School, it was a more design lens approach of how Honda incursion in the US market. They state that HondaпїЅs strategy was directed towards high volumes per model, providing high