Tech

Tech

Essentials of Management Information Systems, Fifth Edition

232

Part Project 4

Redesigning Business Processes for Healthlite Yogurt Company

Teaching Objectives

• To understand the benefits of redesigning a company’s business processes for sales, marketing, and

order processing.

• To recognize the connection between competitive advantage and business process reengineering.

• To relate existing business processes and systems to management, organization, and technology

factors and to business problems and challenges.

• To understand how to create a management plan for improving business and system processes.

• To recognize the elements of a sound management plan: objectives, time-frame, major milestones,

assessments or costs and benefits of plan implementation.

• To identify the major changes in business processes required to achieve a plan.

• To identify the major new technology components of a plan that are required to support the new

business process.

• To create a sample data entry screen or report for a new system.

• To describe the steps to be taken to handle the conversion from the old system to a new system.

Teaching Suggestions

Healthlite Yogurt Company (HYC) offers a wide variety of yogurt, as well as other related health

products. Their company’s continually changing products compete with other companies’ products for

shelf space and sales. HYC has been struggling lately to deal with the competition because of the “old

school” methods of performing day-to-day tasks and activities. HYC is badly in need of a Business

Process Reengineering (BPR) phase.

Currently, HYC’s employees perform every business task by either passing paper, or calling each other

on the telephone. As with “standard” traditional business processes, there are usually traditional company

structures that backup those processes. This is the case with HYC. HYC’s structure contains a Corporate

HQ (CHQ), distributed processing plants, distributed sales regions, and a centralized marketing group.

The connectivity and networking HYC uses is almost as traditional as their structure. At the top of their

system