Television Commercial Analysis
By: asad jamal khan • Presentation or Speech • 1,613 Words • April 10, 2015 • 1,194 Views
Television Commercial Analysis
Television Commercial Analysis
- Name of the Show: Man, Woman Wild
- Date: 20-11-2014
Show Description: It is a cable TV reality series featuring former army Special Forces survival expert Mykel Hawke and his wife Ruth England who is a TV journalist. Both of them got to a place where they have to 3-4 days without supply of basic necessities even in wild and inhospitable areas of the world. Mykel teaches survival skill like locating or treating source of water to get drinkable water, fire without matches etc.
Channel: Discovery
- Time Duration: 45 Minutes
- Target Audience: Adventurous and nature lovers
- Advertisements during the show:
- Gucci find a perfect gift
- Sprite (dare to do)
- Singapore airlines new class of economy, comfort new economy class now more than ever a great way of life
- Principal financing group “Plan ahead gets ahead. Cigna financial advisory a business of caring. She has worked for almost 40 years. To plan your retirement, pension plan
- Dodge new caravan a home away from home
- Pharmacia & up john, Overactive bladder free information with money saving offer for treatment of overactive bladder
- Ford fall value days Quality care for value days with great prices and all kind of services by experienced staff.
- Prodigy internet fastest download speed
- Advertisements after the show: You can take four to five ads
- XEROX the digital document company, keep the conversation going, shares the knowledge. A men explaining the importance of information age what you know matters need to communicate. Make it simpler so that people do share and exchange ideas by creating knowledge they can use.
- Wal-Mart always low prices always Wal-Mart, good works competitive edge scholarships helps America’s brightest students become leaders in engineering and technology live his dreams
- Staples stationeries saves a lot of money by guaranteed low prices
- Coke (connecting people)
- Surf Excel Dirt is good)
- Clear for Men(Dandruff no chance)
- Commercial Comparison, contrasts and themes: The main themes I have noticed through the show among commercials are that the products are targeted for can do type of people who are daring and want to give something positive to the society.
Products | Description | Target Audience | Appeal |
Principal financing group | A financing advisory company | Middle age people specifically | Good financial decisions require expertise, life needs flexibility, and success demands leadership for all these there is a one of advice that is PLAN. Plan a financial strategy for yourself or your business, start today to plan for retirement, investments and insurance. |
Singapore airlines | Introducing a new class of economy providing affordable prices with comfortable travelling experience | Tourists, explorers | Package is appealing |
Products | Description | Target Audience | Appeal |
Pharmacia & up john | Overactive bladder free information with money saving offer for treatment of overactive bladder | All age group having similar symptoms | Information and awareness is appealing |
Wal-Mart | Always low prices always Wal-Mart, | All age groups | good works competitive edge scholarships helps America’s brightest students become leaders in engineering and technology live his dreams |
XEROX the digital document company, | Explaining the importance of information age what you know matters need to communicate. Make it simpler so that people do share and exchange ideas by creating knowledge they can use | Business owners | Theme was appealing |
Gucci | A brand for all accessories for men and women including footwear, hand bags, wallets, watches etc | Fashion lovers | Attractive and unique fashionable designs and colors and wide product portfolio distinguish Gucci from its competitors. Appeal is Luxury provided by products. |
Surf Excel | A laundry detergent brand of Unilever. | Parents and mothers who are tired of stained clothes of their kids | It is appealing for those parents who are afraid of those dirt marks left if they allow their kids to play this brand encourages parents to let their kid to live their ideas as dirt is good and will bring about the real genius in kids if they are given openness. |
Products | Description | Target Audience | Appeal |
Clear for Men | An anti-dandruff shampoo for men | Men suffering from dandruff | As the brand focuses men specifically so it is more appealing to all males who have dandruff. Its classy advertisement with celebrity endorsement makes this product more appealing. |
Coke | A dark cola brand by coca cola company | Family oriented | The theme of commercial appeals as it encourage to eat meals together and celebrating the happiness together. |
Staples | Office stationary brand | For business owners who are both prices and quality conscious | Econonomical stationary provider saves a lot of money by guaranteed low prices |