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Vick's Pizza Corporation

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Vick's Pizza Corporation

Vick's Pizza Corporation

1. Flowchart Vicks service delivery system from receipt of the order to delivery of the pizza to the customer. Why are pizza sometimes delivered late?

Vicks pizza service delivery system is mainly speed base delivery system, company main slogan it's quick at Vick's pizza; so Vicks Pizza Company's promise to home delivery a pizza within 30 minutes of a phone order or cut $3 off the price of pizza to fail to delivery within 30 minutes. Vicks pizza have thousands of outlets to delivery pizza to their customer. When a customer give order by phone to Vicks pizza control office, control office transfer this order to nearby customer outlet and sales man delivery pizza within 30 minutes to customer. If sales man fail to delivery pizza to their customer within 30 minutes company rules to cut $3 of the price. Here is the flowchart of Vicks pizza delivery system.

Take order by phone

Transfer order to outlets

Outlet transfer order to sales people

Salesman delivery product within 30 minutes

Cut $3 off the price fail to delivery within 30 minutes.

Flowchart of Vicks service delivery

There are many cases are involve to Vicks pizza delivery late problem mainly delivery system and employee motivation are main cases. We studies this case very carefully and find out some point those are mainly involve this problem like


The company's own records indicated that during the previous year, accidents involving Vick's drivers had cost 20 lives, 18 of them during pizza runs. But it had declined to

specify how many of the victims were employee. So accidents must be one of the cases to delivery late.

Untrained sales employee

Untrained sales employee makes very much problems in any organization. Vicks anther problem is they are most of the sales employee are not trained properly and there many employee age level under 18 so this is another factor are involve to late delivery.

Careless driving

Careless driving means accident and accident means lose time, lose life or got injure so that anther factor are involve in delivery late.

So it is very much clear that Vicks pizza delivery system and employee are very much involve for delivery late and also make accidents. Employee working system and company delivery system like 30 minutes delivery is also very much involve to delivery late.

2. How important is the thirty minute guarantee?

Thirty minute guarantee are very much importance for Vicks pizza. We know that speed is a key factor of any company sales strategy so Vicks pizza sales strategy main part is 30 minutes guarantee. The speed at hand had always been a key strategic thrust for Vick's pizza, which used the slogan it's quick at Vick's pizza; The Company's Restaurants Not only prepared pizza rapidly but also delivered it quickly. The company's promise to home delivery a pizza within 30minutes of a phone order or to cut$3 off the price had boosted it from a single pizzeria 20 year.

Harry Capriccio, the senior vice president of marketing he declared. "The 30 minutes guarantee is very, very important to our customers sales could be head hit if we drop it".

Customer want they are product as soon as possible to they are hand and Vicks always try to delivery they are product to they are customer as soon as possible and that why they are sales outlet growing day by day. Vicks pizza have growing number of critics were saying that, in Vicks case, at least, speed was a killer but Vicks executive argued that the system did not promote fast or reckless driving "the speed takes place in the store not on road" but it is true customer like Vicks pizza because Vicks give there customer thirty minute delivery guarantee.

So we can say that thirty minutes guarantee is very important and helpful for Vick pizza corporation and Customer like Vicks pizza because there 30 minutes guarantee but vicks pizza also have some unnecessary thing those are make accidents but it not necessary for vicks delivery system. But vicks also involve those kind of thing like hire school boy to be there sales boy, it kill vicks pizza reputation and make negative image to they are customer

3. How serious is the present situation for Vicks Pizza Corporation?

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