Zune
By: dheera84 • Essay • 250 Words • April 21, 2011 • 1,071 Views
Zune
a. Introduction.
Zune portable music player was introduced by Microsoft as a competitor to the largest market share holder Apple IPod. It was introduced by Microsoft to
2. COMPETITORS IN THE DIGITAL MUSIC PLAYER INDUSTRY.
MARKET SHARE OF DIGITAL MUSIC PLAYERS -2007
By looking at the above diagram we can clearly see that Apple has the largest share in the U.S mp3 market.
1. BACKGROUND CHECK ON APPLE.
Type
Public
Traded as
NASDAQ: AAPL
NYSE: AAPL
NASDAQ-100 Component
S&P 500 Component
Industry
Computer hardware
Computer software
Consumer electronics
Digital distribution
Founded April 1, 1976 (1976-04-01)
Founder(s)
Steve Jobs
Steve Wozniak
Ronald Wayne
Headquarters
Apple Campus
1 Infinite Loop
Cupertino, California, U.S.
Number of locations 317 retail stores (as of October 2010)
Products List
* Mac
* IPod
* iPhone
* iPad
* Apple TV