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Last update: July 30, 2014
  • Introduction to Forex Market

    Introduction to Forex Market

    The foreign exchange market, also defined as currency market or forex or FX is the biggest and concurrently the only market without any premise, standing floor or headquarter; there is no central exchange, or clearing house. Its daily turnover is much more than 3 trillion dollars, made by transactions between large banks, central banks, currency speculators, multinational corporations, governments. If we combined daily turnovers of all equity stock exchanges on the whole world, we would

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    Essay Length: 687 Words / 3 Pages
    Submitted: February 5, 2010 By: Mike
  • Market Research

    Market Research

    Market Research Marketing Plan 1 credit @ level 3 1. Introduction: We are an agroalimentary company located at Agadir and we produce vegetable oils, specialy organic argan oil and its derivatives,sea products and we comercialize a large variety of moroccan beauty products . The majority of our customers are located in Europe, the United States and in South Est Asia. Our Process manufacturing is the most modern where Quality standards are respected in each process

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    Essay Length: 495 Words / 2 Pages
    Submitted: February 6, 2010 By: Mike
  • Consumer Behaviour of Leicester Market

    Consumer Behaviour of Leicester Market

    Consumer behaviour of Leicester Market Introduction: Leicester Market is the largest covered market in Europe, and has been on site for 700 years. It locates in the city centre, contains outdoor market and indoor market with over 270 stalls. The outdoor market sells a wide variety of goods, such as vegetables, fruits, flowers, cloths, accessories, CDs, second hand books. The indoor market is a multi-level building, sells seafood, meats, footware, confectionery, cloths, and kitchenware. The

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    Essay Length: 2,974 Words / 12 Pages
    Submitted: February 6, 2010 By: July
  • Marketing Defined

    Marketing Defined

    Marketing Defined 1 "Marketing Defined" Ulanda Walton Prepared for Professor Jerome Christia Marketing BUSN319 November 4, 2007 Marketing Defined 2 Marketing Defined Over the years, the term "marketing" has been defined, described and redefined in a variety of different ways. Mistaken by many as product advertisement or selling, marketing in itself is bigger than either of these components in successfully capturing and retaining consumer business. Marketing involves and is affected by all members of the

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    Essay Length: 720 Words / 3 Pages
    Submitted: February 6, 2010 By: Tommy
  • Marketing Strategy

    Marketing Strategy

    1 Analyse the role of marketing in the success of Samsung up to the time that the case was written. Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world (Zook, 2007).To become the world leading brand in electronic and digital industry, Samsung focused on using many strategies and understanding the role of marketing in their field of business to share its market with giant

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 6, 2010 By: Venidikt
  • Marketing Kudler Fine Foods

    Marketing Kudler Fine Foods

    Executive Summary This report reviews Kudler Fine Foods interest in expanding its services by adding a catering service in addition to the in-store parties that it currently offers. Because of the company’s interest to expand into catering, its market research and the kinds of opportunities Kudler has in its marketing mix (the 4 P’s) will be examined. The company currently has two market researches that don’t give enough information needed to help consider opening a

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    Essay Length: 436 Words / 2 Pages
    Submitted: February 6, 2010 By: Victor
  • Internet Marketing

    Internet Marketing

    The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given to the Web

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    Essay Length: 2,174 Words / 9 Pages
    Submitted: February 6, 2010 By: Mike
  • State of Rmg Industry in the Post- Mfa Era

    State of Rmg Industry in the Post- Mfa Era

    Introduction This report assesses Bangladesh's external competitiveness in the context of the RMG sector after the full phase-out of the quotas dating back from the 1974 MFA. On January 1, 2005, the set of bilateral quotas that had governed trade in RMG for over 30 Years was eliminated. As these quotas had led to an artificial trade structure, the international RMG market faces a restructuring process. Bangladesh's exports are heavily concentrated in the RMG sector,

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    Essay Length: 1,319 Words / 6 Pages
    Submitted: February 6, 2010 By: Mike
  • Guide for Writing a Marketing Plan

    Guide for Writing a Marketing Plan

    THE MARKETING CONCEPT GUIDE FOR WRITTEN ASSIGNMENTS All marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110. The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” – this information

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: February 7, 2010 By: Victor
  • Capital Markets and Invetsment Banking

    Capital Markets and Invetsment Banking

    Abstract The purpose of this paper is to analyze the effects of international portfolio diversification on an investment portfolio. In doing this, alternative investment vehicles will also be examined. Finally, derivative securities will be discussed, as well as how they can further enhance a portfolio’s performance. Investment Enhancement Paper There are several factors to consider when one is trying to evaluate on how to invest their money. A good starting ground however is to evaluate

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    Essay Length: 960 Words / 4 Pages
    Submitted: February 7, 2010 By: Max
  • Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&S Group: USFilter MKT 551 Marketing Management Donna Guevara Karen Yunker December 7, 2005 TABLE OF CONTENTS Executive Summary 3 Environmental Aspects 6 Economics 6 Markets 7 Technology 8 Marketing 9 Objectives 9 Strategies 10 Tactics 11 4 P's 11 Product 11 Price 12 Place 13 Promotion 15 Organization 15 Executive Summary Siemens Industrial Services and Solutions (I&S) specializes in developing systems solutions for customers, who include some of the world’s largest

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    Essay Length: 640 Words / 3 Pages
    Submitted: February 7, 2010 By: Wendy
  • Geography’s Role in the Industrial Revolution

    Geography’s Role in the Industrial Revolution

    Geography’s role in the Industrial Revolution Geographically the United States is a vary diverse landscape that effected America’s ability to industrialize. The geographic features of a country will control the need for it to industrialize, less land means less opportunity to farm. This geographic fact will also control the rate of development; less land means a need for faster industrialization. It is this diversity and abundance of land that controlled the economic and social development

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    Essay Length: 804 Words / 4 Pages
    Submitted: February 7, 2010 By: Fonta
  • Tourism Product Marketing

    Tourism Product Marketing

    Discuss the main issues of Service Quality Management in Tourism Marketing with Reference to Parasuraman, Zeithaml and Berry’s (1985) “SERVQUAL Model” Introduction It is well known nowadays, that markets and businesses operate very differently than in past eras. During the last two decades, technology has undergone an explosive growth. Deregulation of markets has made competition become more intense and consumers more demanding. Additionally, the major importance of the manufacturing industries that existed in past

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    Essay Length: 2,125 Words / 9 Pages
    Submitted: February 7, 2010 By: Monika
  • Mentos Marketing

    Mentos Marketing

    Mentos is a popular brand of mints sold in many markets across the world by the Perfetti Van Melle Corporation. Mentos was first produced in the Netherlands during the 1950s. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior. They are sold in rolls which typically contain 14 candies, although the new "Sour Mix" flavour contains only 11. Certain flavours are sold in boxes in the United States

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    Essay Length: 621 Words / 3 Pages
    Submitted: February 7, 2010 By: Mike
  • Global Marketing

    Global Marketing

    Starbucks Coffee Company is the world’s leading retailer, roaster and brand of specialty coffee. They have coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. The total number of customers worldwide that have patronized a Starbucks is approximately 35 million (www.starbucks.com). Starbucks target market are people of diverse ethnicity, income and age groups. While their current marketing strategies are not geared toward children or youth, they have a history of supporting

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    Essay Length: 746 Words / 3 Pages
    Submitted: February 7, 2010 By: Fonta
  • Reliance Marketing Plan for Australia Part-2

    Reliance Marketing Plan for Australia Part-2

    Table of Contents Executive Summary i 1. A Brief Introduction about Reliance 1 2. Marketing Objectives of Reliance Communications 1 3. Market Segmentation 2 4. Selecting Target Market 2 5. Positioning 3 6. Marketing Mix 4 6.1 Product 4 6.2 Place 5 6.3 Price 5 6.4 Promotion 6 7. Implementation Plan 7 7.1 Cost Budget for Tactics 7 7.2 Revenue Budget from these Tactics 7 8. Control and Measurement 8 Appendices 9 References 14 Executive

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    Essay Length: 3,742 Words / 15 Pages
    Submitted: February 8, 2010 By: Venidikt
  • Importance of Bond Market Development in Pakistan

    Importance of Bond Market Development in Pakistan

    The Importance of Bond Market Development Since the Asian crisis, considerable attention has been paid to the role of corporate bond markets in overall. Crises like the Asian one gave following lessons:  Foreign exchange exposures can be devastating  Foreign capital flows can be volatile  The risk of liquidity and maturity mismatches can be very acute and is a source of systemic risk These risks can be mitigated through the development of financial

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    Essay Length: 2,907 Words / 12 Pages
    Submitted: February 8, 2010 By: Fatih
  • Remember Lowly Memory Chips? They’re Back Changing Industries

    Remember Lowly Memory Chips? They’re Back Changing Industries

    “Remember Lowly Memory Chips? They’re Back Changing Industries” The above titled article was published on September 30, 2005 in the Wall Street Journal. It contains issues that were examined in the class, and in Chapter 3: Industry and Competitive Analysis. The task of this paper will aim to briefly show how these “lowly” memory chips; through the use of the Five Forces of Competition are changing the global electronics industry. To accomplish this task this

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    Essay Length: 663 Words / 3 Pages
    Submitted: February 8, 2010 By: Top
  • Meiji Oligarchy and Industrialism of Japan

    Meiji Oligarchy and Industrialism of Japan

    To create a country internally stable, strong enough to repel foreign ambition, and progressive enough to be seriously regarded by the international community, the oligarchy of the Meiji Era felt that they needed to make a break with the past and begin anew. They spent years studying successful nations and used the lessons learned to invent a system that not only moved Japan forward into the modern age, but also took into consideration the traditions

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    Essay Length: 840 Words / 4 Pages
    Submitted: February 8, 2010 By: Tasha
  • Automobile Industry in China and India

    Automobile Industry in China and India

    Table of Contents Introduction 3 1 The Nature of the Automobile Market 4 1.1 China: 4 1.2 India: 5 2 The Country Situation in India and China 7 2.1 China: 7 2.2 India: 8 3 The Type of FDI to Further Minimise Risks 10 4 Conclusion and Recommendations. 10 5 Bibliography 13 6 Appendices 17 6.1 List of Tables: 17 6.2 List of Figures: 22 List of Tables Table 1: Comparison of Key Economic Indicators

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    Essay Length: 3,080 Words / 13 Pages
    Submitted: February 8, 2010 By: Wendy
  • Callaway Marketing Strategy

    Callaway Marketing Strategy

    Marketing Strategy Callaway’s main strategy is differentiation based on technologically advanced products which (supposedly) have performance advantages sufficient to justify the premium price. Callaway’s goal is to maintain its #1 position as the world’s largest golf merchandise company. To maintain its status and distance itself even further from the competition, Callaway will need to utilize its size and unique technological advances to continue to produce great products that maintain customer loyalty while attracting a broader

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    Essay Length: 683 Words / 3 Pages
    Submitted: February 9, 2010 By: Fonta
  • “using Perceptual Maps in Marketing” Simulation

    “using Perceptual Maps in Marketing” Simulation

    Defining Public Relations Personal Definition of Public Relations The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: February 9, 2010 By: Fonta
  • Non Profit Organisation Marketing Strategies

    Non Profit Organisation Marketing Strategies

    Violent crimes against women have ensured that they minimally participate in the economic, political and social arena. These violent crimes include “sexual harassment, domestic violence, incest, rape, "honour" killings, dowry murders, acid disfigurement and the mutilation of a woman's genitals.” (http://www.globalfundforwomen.org/cms/content/blogcategory/20/58/). Even after years of women emancipation, females still find themselves fighting for equal opportunities and protections from their male counterparts in all spheres of life. There has been progress in terms of female emancipation,

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    Essay Length: 1,770 Words / 8 Pages
    Submitted: February 9, 2010 By: Mike
  • Lending Markets

    Lending Markets

    There are a few different types of lending markets out there available to consumers. It is important to decided with type of lending market is going to be the most beneficial for you type of investment and loan. The three most popular lending markets are Primary, Secondary, and Subprime. There are a few differences in all three of these markets. Lenders make funds available to borrowers through a primary market. This is where lenders originate

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    Essay Length: 750 Words / 3 Pages
    Submitted: February 9, 2010 By: Monika
  • Industry Analysis of the Indian Retail Sector

    Industry Analysis of the Indian Retail Sector

    Industry analysis of the Indian retail sector Modern retailing has entered India in form of sprawling malls and huge complexes offering shopping, entertainment, leisure to the consumer as the retailers experiment with a variety of formats, from discount stores to supermarkets to hypermarkets to specialty chains. However, kiranas still continue to score over modern formats primarily due to the convenience factor. Source: IT Retailing: Are You In The Loop? July 16, 2006. The organized segment

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    Essay Length: 661 Words / 3 Pages
    Submitted: February 9, 2010 By: Jessica

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