Defining Public Relations Essays and Term Papers
649 Essays on Defining Public Relations. Documents 1 - 25
-
Defining Public Relations Paper
Defining Public Relations Paper An important, but frequently overlooked approach to business promotion and marketing is Public Relations also known as PR. There are many different definitions of PR. There are PR firms that can influence the publics opinoins on behalf of companies and organizations. In an effort to compare and contrast different defintions and evaluate why there are so many definitions this paper will look specifically at four varying definitions. According to the Wikipedia
Rating:Essay Length: 391 Words / 2 PagesSubmitted: November 8, 2009 -
Defining Public Relations
Defining Public Relations My personal definition of public relations is a function used to make organizations, people, products, services or places etc. that are despicable (in a general way) and useless appear somewhat decent and useful to others whose opinions matter. Public relations basically sugar-coats the truth and might go so far as to blatantly lie about something for a means to an end. The end may be higher sales in business or even to
Rating:Essay Length: 593 Words / 3 PagesSubmitted: November 22, 2009 -
Defining Public Relations
Defining Public Relations Communication and publicity comes to mind when we talk about defining Public Relations. Public Relations is allot more complex than one would assume, with all the different types of title names associated with PR. Each separate job title comes with a different job description. So in asking me to make my own definition known, I would have to conclude that Public Relations to me means; a job requiring excellent communication skills ,
Rating:Essay Length: 901 Words / 4 PagesSubmitted: November 29, 2009 -
Defining Public Relations
Defining Public Relations Public Relations are found in every aspect of our society, from large and small organizations for and non-profit, politics, sports, and Hollywood. This paper will provide three definitions from different sources, compare, and contrast each definition. I will also include my personal definition of Public Relations. “Public relations includes ongoing activities to ensure the company has a strong public image. Public relations activities include helping the public to understand the company and
Rating:Essay Length: 870 Words / 4 PagesSubmitted: December 6, 2009 -
Defining Public Relations
Defining Public Relations Course: MKT/438 Public Relations Public Relations can be explained as any ongoing activity to ensure the said company has a strong public image. Public relations activities can include helping the public to understand the company and its products. Often, public relations are conducted through media (i.e. newspapers, television, magazines, etc.). Public relations is actually considered one of the primary activities utilized by companies for promotion of the company and products. The great
Rating:Essay Length: 669 Words / 3 PagesSubmitted: December 12, 2009 -
Defining Public Relations
Defining Public Relations Marketing includes an array of activities which together should meet the needs of the customers and in return gain value. Marketing includes, but is not limited to, anything needed to launch a product from scratch and into the hands of the customer. This includes activities such as designing a product to fit the needs of the customers and pricing it to be successful; promoting the product so people will know of and
Rating:Essay Length: 706 Words / 3 PagesSubmitted: December 23, 2009 -
Defining Public Relations
Introduction The following paper is about defining public relations. My personal definition and three other definitions of public relations will be compared and contrasted. There are many different definitions of public relations and the reason will be addressed in the following as well. Public relation is important in the marketing world and important for a company to be successful in providing positive public relations. Personal Definition My personal definition of public relations is that while
Rating:Essay Length: 981 Words / 4 PagesSubmitted: December 28, 2009 -
Defining Public Relations
Defining Public Relations Paper Public Relations/MKT 438 March 2, 2006 Public relations is, simply stated, the art and science of building relationships between an organization and its key audiences. I define Public relations as the relationship between the an organization and the consumers of whatever product is being offered. Good public relations are the key to the success of any business. A company must strive to stand out in its particular field. There are
Rating:Essay Length: 708 Words / 3 PagesSubmitted: December 30, 2009 -
Defining Public Relations
In an ever changing world that is fast paced and sometimes almost impossible to keep up with, one could only imagine definitions of words or how people interpret them change. Depending on where you are from, how you were raised, how you interpret things and just your environment in general, sometimes words have different meanings to different people. Public relations are an example that is ever changing and is able to be defined in more
Rating:Essay Length: 349 Words / 2 PagesSubmitted: January 9, 2010 -
Defining Public Relations
I had always believed that public relations meant going out into the public for some organization and creating that "warm and fuzzy feeling" for consumers, persuading them to purchase products. However, after further research and contemplation, I find my personal definition to be extremely vague. The American Heritage Dictionary (n.d.) defines public relations as "the methods and activities employed to establish and promote a favorable relationship with the public." A basic definition provided by Management
Rating:Essay Length: 873 Words / 4 PagesSubmitted: January 10, 2010 -
Defining Public Relations
Defining Public Relations Public relations (PR) has many different definitions. PR can have a different meaning to every individual person and every organization. For some people, it focuses on advertising while others may feel it is marketing and for others the concept revolves around business relationships. PR is a vital communications tool between an organization and its public. Every organization may have a different perception of what PR actually means or entails. Cuclis Public Relations
Rating:Essay Length: 676 Words / 3 PagesSubmitted: January 16, 2010 -
Defining Public Relations
Defining Public Relations There are many different definitions for public relations but my definition is: A way of communicating to the public primarily directed at gaining the public trust or understanding. Public relations normally deal with issues rather than products or services. Public Relations involve communicating both ways between an organization and the public. It requires that one analyze and understand the attitudes and behavior of the public. Only then can an organization undertake
Rating:Essay Length: 700 Words / 3 PagesSubmitted: January 24, 2010 -
Defining Public Relations Paper
Defining Public Relations Paper Public relations is a term which is 200 years old this year, having first being used by Thomas Jefferson, the US president in 1807. Throughout the course of time the definition of Public Relations, PR for short, has adapted itself for many uses. As such there is no one set definition for PR to date. Definitions of Public Relations: ‘One of the earliest definitions of PR was created by Edward Bernays.
Rating:Essay Length: 947 Words / 4 PagesSubmitted: February 16, 2010 -
Defining Public Relations
Defining Public Relations This paper will attempt to define Public Relations from three different sources, as well as give the writers personal definition on the subject. Personally Public Relations were viewed as a means of informing the public as to a certain event or situation. According to the textbook the definition is “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.” (Seitel,
Rating:Essay Length: 597 Words / 3 PagesSubmitted: March 24, 2010 -
Defining Public Relations
Defining Public Relations According to PRSA Public relations “helps an organization and its publics adapt mutually to each other”. Public Relations is also referred to as a form of communication primarily directed toward gaining public understanding and acceptance. There are various definitions of Public Relations and this could be primarily due to how people view its importance or lack thereof. The various definitions tend to say the same thing but with different verbiage. Public relations
Rating:Essay Length: 884 Words / 4 PagesSubmitted: April 5, 2010 -
Defining Public Relations
Defining Public Relations Keith Ducote University of Phoenix MKT 348 Instructor Jackie Perry May 30, 2006 Defining Public Relations Public relations, as a field, is a multibillion dollar business practiced by more than 200,000 professionals around the United States. The need for additional sufficient public relations has sparked an increasing growth in numbers and in respect within the past thirty years. According to the Bureau of Labor Statistics, public relations will be one of the
Rating:Essay Length: 630 Words / 3 PagesSubmitted: April 17, 2010 -
Defining Public Relations
There are many different definitions of PR. There are PR firms that can influence the publics opinions on behalf of companies and organizations. In an effort to compare and contrast different definitions and evaluate why there are so many definitions this paper will look specifically at four varying definitions. Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action
Rating:Essay Length: 945 Words / 4 PagesSubmitted: April 26, 2010 -
Defining Public Relations Paper
Defining Public Relations A public relations department works on enhancing a company’s reputation with the use of skilled publicists. These people possess the ability to highlight positive attributes of the business, product, or person. Business today is extremely competitive. For companies to remain competitive, they need to stand out from the crowd and appeal to both the public and the media. The public are the buyers of the product and the media are responsible for
Rating:Essay Length: 828 Words / 4 PagesSubmitted: April 30, 2010 -
Define Public Relations Paper
Define Public Relations Paper Heather Marley MKT 438 Bea Bourne December 20, 2007 Define Public Relations Paper This paper defines Public Relations from three different sources and from my own personal opinion. Based on the definitions, this paper will compare the different definitions of public relations and why there are so many definitions. Public Relations is not easy to define. It seems to be very broad when I think of one specific definition. The first
Rating:Essay Length: 550 Words / 3 PagesSubmitted: May 1, 2010 -
Defining Public Relations
Public relations can have many different definitions depending on what source you are referencing. Rex Harlow, a well respected and a pioneer in the field of public relations put together a list of approximately 500 different definitions. Although there are several different definitions for public relations it has become a vital part today’s business world. It has been estimated that companies in the United States spend around $10 billion per year on public relations. (Wilcox,
Rating:Essay Length: 433 Words / 2 PagesSubmitted: May 25, 2010 -
Defining Public Relations Paper
DEFINING PUBLIC RELATIONS PAPER Defining Public Relations Paper Victor Torres MKT/438 November 23, 2015 Richard Dool ________________ Defining Public Relations Paper “No matter which formal definition one settles on to describe the practice, to be successful, public relations professionals must always engage in a planned and ethical process to influence the attitudes and actions of their target audiences” (Seitel, 2014, pg.5). Public relations is of great value to those in the for profit and not
Rating:Essay Length: 1,191 Words / 5 PagesSubmitted: March 26, 2016 -
Public Relations Defined
Public Relations Defined James Hay University of Phoenix Public Relations MKT 438 Michelle Thyfault, Facilitator 12/1/06 Public relations, what is it? Almost since the beginning of time itself, public relations appear to have been used frequently while still maintaining a air of remaining anonymous and vague. Several individuals have attempted to describe this function commonly associated with business but not two can agree on the specifics behind this powerful corporate tool. Back in 1923, a
Rating:Essay Length: 807 Words / 4 PagesSubmitted: January 13, 2010 -
Public Relations Defined
Public Relations Defined Introduction Once upon a time, XYZ Company made a quality widget. For many years thereafter, it continued to make this product. One day, a bad batch of widgets was sent to market and many individuals purchased them. XYZ Company discovered the mistake and faced a dilemma: should it inform the public and recall the widget to maintain an image of respectability and responsibility or let the product remain in the market, hoping
Rating:Essay Length: 783 Words / 4 PagesSubmitted: February 10, 2010 -
Functions of Public Relations
Introduction Economic developments of the last several decades have changed economic and social structures, leading to new business opportunities but also to social dangers and concerns. Companies and organizations are increasingly expected by their stakeholders to find strategies and ways to play a more active role in addressing social issues, and to take responsibility for their actions. It is the task of public relations practitioners to balance these societal demands and stakeholders’ expectations with the
Rating:Essay Length: 1,379 Words / 6 PagesSubmitted: November 9, 2009 -
Apple, Inc. Public Relations Plan
Current Corporate Situation Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. Apple also provides a line of portable digital music players, as well as related accessories and services, including
Rating:Essay Length: 959 Words / 4 PagesSubmitted: November 9, 2009