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Last update: June 23, 2014
  • Coca-Cola

    Coca-Cola

    Coca-Cola is one of the most extensively advertised products in the USA. So, Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches. In the USA the Coca-Cola beverage is sold in

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    Essay Length: 308 Words / 2 Pages
    Submitted: May 2, 2011 By: matrixuk70
  • Coca Cola Value Chian

    Coca Cola Value Chian

    d stores Marketing and Sales Out of approximately 2,400 products, Coca Cola markets four of the world's top sales drink brands. Although the industry is relatively small and they only directly compete with two companies, creativity is a vital marketing strategy to Coca Cola. Coca Cola ultimate goal is to deepen their brands connection with consumers. As a result, they have to constantly reinvent their product (Coca Cola 2006). The marketing strategy they use is

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    Essay Length: 271 Words / 2 Pages
    Submitted: May 3, 2011 By:
  • Coca-Cola New Vending Machine

    Coca-Cola New Vending Machine

    1. ¿Vender Coca-Cola a través de una máquina es una buena idea o no? ¿Por qué? Coca-Cola se plantea una novedosa herramienta con el objetivo de maximizar la rentabilidad del canal de máquinas expendedoras, mediante la implantación de un nuevo sistema tecnológico que permitiría ajustar los precios a la demanda, por ejemplo en función de la temperatura ambiental (mayor calor ? mayor valor otorgado al producto ? precio más elevado). La Coca-Cola es un producto

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    Essay Length: 1,668 Words / 7 Pages
    Submitted: May 6, 2011 By: herasp
  • Coca Cola Marketing Plan

    Coca Cola Marketing Plan

    1.The stakeholders would be any individual or group that asserts to have one or more of the kinds of stakes in Gardasil. The stakeholders may be affected by the actions, decision, policies, or practices of the business, these stakeholders also may affect the organization's actions, decisions, policies, or practices. So in this case the stakeholders would be the FDA, the CDC as well as Merck, also the physicians or any woman that partakes in the

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    Essay Length: 534 Words / 3 Pages
    Submitted: May 7, 2011 By: nerdgirl
  • The Coca Cola Company

    The Coca Cola Company

    1886-1892 (CC is enjoyed in the United States) Soda Fountain Magic Coca-Cola made its debut in Atlanta, at the Jacobs' Pharmacy soda fountain, where it sold for 5 cents a glass. Atlanta Beginnings It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by

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    Essay Length: 2,975 Words / 12 Pages
    Submitted: May 7, 2011 By: elena319
  • The Coca-Cola Company

    The Coca-Cola Company

    Introduction The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. Along with Coca Cola, the world's best known brand, The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is an immediately recognizable as Coca Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different

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    Essay Length: 4,557 Words / 19 Pages
    Submitted: May 10, 2011 By: kyliesow
  • Case Study Coca Cola

    Case Study Coca Cola

    closing case study one coca cola is everything :SCM,CRM,Collaboration,you name it 1.describe the various IT enabled initiatives discusses d in this coca cola case study and categorize them as either above the line ,below the line or some combination of the two 2. why is standardization so important in supply chain management ?coke is developing its own set of software services for bottlers for these software service ?why ?or why not? 3.describe two different forms

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    Essay Length: 350 Words / 2 Pages
    Submitted: July 7, 2011 By: Zakia
  • Coca Cola Wars

    Coca Cola Wars

    Cola Wars Continue: Coke and Pepsi in the Twenty First Century MNGT 5650 – Management and Strategy Abstract This case study will examine the industry structure of Coca-Cola and Pepsi as well as the competitive strategy and rivalry between the two over the past 100 years. As the world entered into the 21st century, Coca-Cola and Pepsi utilized various marketing tools such as increasing the sales of domestic cola and researching new revenue resources to

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    Essay Length: 3,056 Words / 13 Pages
    Submitted: February 5, 2013 By: LWash1
  • Coca Cola Value Chain

    Coca Cola Value Chain

    Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if

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    Essay Length: 931 Words / 4 Pages
    Submitted: March 30, 2013 By: trenelle
  • The Prototype Coca-Cola Recipe

    The Prototype Coca-Cola Recipe

    The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.[4][5] He may have been inspired by the formidable success of Vin Mariani, a European coca wine.[6] In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca.[7] The first sales were at

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    Essay Length: 566 Words / 3 Pages
    Submitted: April 5, 2013 By: hello
  • The Prototype Coca-Cola Recipe

    The Prototype Coca-Cola Recipe

    The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.[4][5] He may have been inspired by the formidable success of Vin Mariani, a European coca wine.[6] In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca.[7] The first sales were at

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    Essay Length: 566 Words / 3 Pages
    Submitted: April 5, 2013 By: hello
  • The Prototype Coca-Cola Recipe

    The Prototype Coca-Cola Recipe

    The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.[4][5] He may have been inspired by the formidable success of Vin Mariani, a European coca wine.[6] In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca.[7] The first sales were at

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    Essay Length: 566 Words / 3 Pages
    Submitted: April 5, 2013 By: hello
  • Financial Analysis: Coca-Cola Company

    Financial Analysis: Coca-Cola Company

    Financial Analysis Coca-Cola Company MSF Cohort 3 Business 505, Fall 2013 Xuan Fang (Margaret) ________________ Abstract The chief aim of the present work is to analyze the financial statements and overall financial health of the Coca-Cola Company. The paper consists of three parts: In the beginning, we give a brief introduction about the Coca-Cola Company and its business, and then present a general overview of the carbonated soft drink industry as well as discuss industry

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    Essay Length: 1,914 Words / 8 Pages
    Submitted: July 20, 2014 By: Xuan Fang
  • Employee Training of Coca Cola Limited Bangladesh

    Employee Training of Coca Cola Limited Bangladesh

    Thesis Report On Employee Training of Coca Cola Limited Bangladesh [The thesis report is submitted to the department of Business Administration of World University of Bangladesh in partial fulfillment of the academic requirements for the degree of Masters of Business Administration (MBA).] Submitted By Jitu Balmiky Roll – 1195, REG: wub 04/12/42/1195 Batch – 42th MBA, World University of Bangladesh Submitted To Jannatul Islam Lecturer Department of Business Administration World University of Bangladesh World University

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: August 25, 2014 By: shoronju
  • Is It Possible for the Old to Resist Coca-Cola

    Is It Possible for the Old to Resist Coca-Cola

    Is it possible for the old to resist Pepsi cola? ________________ CONTENT Introduction Definition The study Discussions and analysis Suggestions Conclusion Introduction Since Pepsi Company was founded in 1902, managers in this company have always endeavored to improve Pepsi cola to make it adapt to the changing market and then to seize the market further. They occasionally distribute questionnaires and make surveys to know about consumers’ psychology as managers attempt to change the production method

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    Essay Length: 2,193 Words / 9 Pages
    Submitted: November 20, 2014 By: conniela
  • Coca Cola Report

    Introduction Penang Mutiara is one of the deluxe hotels in South-East Asia. This hotel preserved by pernas-UOE of Malaysia and accomplished by Singapore Mandarin International Hotels. This deluxe hotel provides to its patrons the quality of services. Wants and needs of the patrons the personnel of the hotel will attempt the best to accomplish. The objective of the hotel is to give every customer request, keep its promise to be of service to the guests

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: December 12, 2014 By: theva
  • Coca Cola

    Coca Cola

    Introduction Coca-Cola is a carbonated soft drink selling in more than 200 countries.[1] It is first introduced in 1886 and is produced by The Coca-Cola Company which is originated in the US. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand .Besides, various flavors of coca cola are introduced, including Cola Cherry, Cola Vanilla, Cola Green Tea and so forth. In this project, we aim to Point out the most

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    Essay Length: 294 Words / 2 Pages
    Submitted: January 3, 2015 By: ericli902
  • International Business Strategy of Coca-Cola

    International Business Strategy of Coca-Cola

    International Business Strategy of Coca-Cola MBA 5: Global Business Management November 28th 2014 International Business Strategy of Coca-Cola Ever since I was a kid having a snack at the local McDonalds, Coca-Cola has been in my life. What you get to accompany your happy meal? Of course the answer is a cold Coca-Cola. For the last thirty years, I enjoyed this wonderful product. Having a coke has become a comfort to me. Some of my

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    Essay Length: 3,643 Words / 15 Pages
    Submitted: June 16, 2015 By: sseigler1
  • Coca Cola Financial Performance

    Coca Cola Financial Performance

    The Coca-Cola Company: 2003 Financial Performance Coca-cola is the leading manufacturer, distributor, and marketer of nonalcoholic beverages and soft drinks in the world (The Coca-Cola Company, 2004). For this analysis, we will review 2003 year-end financial statements including a common-size balance sheet and income statement (see Exhibit A and Exhibit B) as well as the selected financial ratios shown in Table 1. The Coca-Cola Company has displayed profitable growth, as seen over the three-year period

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    Essay Length: 545 Words / 3 Pages
    Submitted: September 20, 2015 By: Ariana Alejandres
  • Aims of Coca Cola

    Aims of Coca Cola

    Introduction In this report I will be explaining how Coca Cola’s promotion is integrated with the rest of the marketing mix to achieve its marketing aims and objectives. I will also be explaining the connection between promotional activity and the achievement of the marketing aims and objectives. I will also be stating the marketing aims and objectives of Coca Cola. Aims of Coca Cola Coca Cola has a mission to: * To refresh the world

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    Essay Length: 802 Words / 4 Pages
    Submitted: December 3, 2015 By: Arcarnge
  • Coca Cola's New Vending Machine

    Coca Cola's New Vending Machine

    Coca Cola New Vending Machine – Pricing Discrimination Rohan Mondkar (IBM – 480) 1. Case Summary: In October 1999, Coca Cola was reported to be investing and working on developing a smart vending machine, based on computer chip technology that would allow dispensing of coke based on varying prices as per the weather in the environment that the machine could sense. The CEO, M. Douglas made a statement in media which led to immense customer

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    Essay Length: 1,061 Words / 5 Pages
    Submitted: May 16, 2016 By: Rohan Mondkar
  • Coca-Cola Verses Pepsi-Cola and the Soft Drink Industry

    Coca-Cola Verses Pepsi-Cola and the Soft Drink Industry

    Coca-Cola verses Pepsi-Cola and The Soft Drink Industry Name of Student Name of Subject Name of Instructor Contents Introduction Industry Analysis Porter's Five Forces Bargaining power of Buyer-High Bargaining power of Supplier-Moderate Threat of new entry-Low Threat of Substitutes-High Industry rivalry-High SWOT Analysis Strengths Weaknesses Opportunities Threats Pestle Analysis Political Factor Economical Factor Social Factor Technological Factor Legal Factor Environmental Factor Recommendations Exhibits Introduction The case describes the competitive rivalry between two of the most

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    Essay Length: 2,923 Words / 12 Pages
    Submitted: September 6, 2016 By: mr.parthkotecha
  • Coca-Cola’s New Vending Machine

    Coca-Cola’s New Vending Machine

    1. List arguments in favor of selling Coke through an interactive vending machine. Also list arguments against it. Favor  Nothing wrong with company trying to maximize profit while keeping its market share intact  Also, the technology can be used to provide a fun experience for customers purchasing Coca Cola at their high tech vending machines  Coca Cola can use the interactive vending machines without implementing the dynamic pricing strategy to increase their

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    Essay Length: 1,006 Words / 5 Pages
    Submitted: March 6, 2017 By: carter777
  • Coca-Cola's Global Strategies

    Coca-Cola's Global Strategies

    To: Dr. Mike Greenwood From: Uuganbaatar Ganbaatar ( Uuganaa) Subject: Coca-Cola's global strategies Date: May 10, 2017 Class: 2017SU MBA-705-HF1A Coca-Cola's global strategies Coca-Cola is one of the most well-known brands in the world, operating in over 200 countries. However, the road to success has not always been easy for Coca-Cola, and there will still be challenges in the future. Foreign countries have different laws, economies, business strategies and currency. Entering into a foreign market

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    Essay Length: 632 Words / 3 Pages
    Submitted: May 6, 2017 By: Uuganaa1125
  • Coca-Cola Making the World a Better Place

    Coca-Cola Making the World a Better Place

    Gina Langlinais English Comp1 8.30.18 Coca-Cola Making the World A Better Place Perfect harmony, we all want that. The 1970’s when Billy Davis produced this commercial, costing more than $250,000, nothing like it had been done in advertising before. The writer, Becker wanted to make something different. He not only wanted to sell a product but an idea. He realized that he was not only writing a jingle for a company but that he could

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    Essay Length: 1,035 Words / 5 Pages
    Submitted: September 10, 2018 By: glanglinais

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