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Last update: July 14, 2014
  • Nike Case Study

    Nike Case Study

    CASE 39 Nike, Inc. 1. Evaluate the competitive position of Nike. According to Nike, Inc. Case; the market is dominated by Nike especially in athletic footwear and apparel in the world. Key competitors of Nike are Adidas, New Balance and Reebok respectively in the worldwide market. Nike holds the market leader position on hand in the world market and Adidas is the challenger of Nike. Also New Balance and Reebok are the followers which are

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    Essay Length: 780 Words / 4 Pages
    Submitted: January 11, 2010 By: Yan
  • Basics of Studying Literature

    Basics of Studying Literature

    TWO ASPECTS OF LITERARY STUDY. Such a study of Literature as that for which the present book is designed includes two purposes, contributing to a common end. In the first place (I), the student must gain some general knowledge of the conditions out of which English literature has come into being, as a whole and during its successive periods, that is of the external facts of one sort or another without which it cannot be

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    Essay Length: 3,619 Words / 15 Pages
    Submitted: January 11, 2010 By: Top
  • A Study of the Swimwear Industry in North America

    A Study of the Swimwear Industry in North America

    Introduction Every organization will benefit from even the most elementary market research. The information will provide new information, and will confirm what is known. Find out what the customers want and then give it to them For most women, finding the perfect swimsuit is anything but glamorous. Selecting one for your figure-type and individual style requires personal attention. At Jenal Swimwear, this is our mission.. The population of Sydney as of June 2004 was 146,297.

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    Essay Length: 4,814 Words / 20 Pages
    Submitted: January 11, 2010 By: Kevin
  • Nike Case Study

    Nike Case Study

    Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or “consumer”. This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing

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    Essay Length: 2,431 Words / 10 Pages
    Submitted: January 11, 2010 By: Mikki
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks Transnational corporations have had a tremendous impact on the interconnectivity that between countries, corporations, and people on a global landscape. Fueled by capitalistic ideals of increasing profits numerous corporations have expanded there operations into the global marketplace, some with much more success than others. One such transnational corporation that has embodied this pursuit of expansion in domestic and foreign markets for profit is the Starbucks Coffee Company. This company, which finds its roots in

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: January 11, 2010 By: Tommy
  • Case Studies

    Case Studies

    Case 13 Communication Jack should think of his family and the problems it could cause at home. His wife and daughters both like it where they live know. It's possible he might have some hidden prejudice but it's likely he doesn't though, if he had any he might have a problem working with him no matter what the situation was. If Jack wants to build a relationship with Yoshio he could. I think it would

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    Essay Length: 709 Words / 3 Pages
    Submitted: January 11, 2010 By: Andrew
  • Walmart Stores Inc Case Study

    Walmart Stores Inc Case Study

    Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has three segments: The Wal-Mart Stores, The SAM’S CLUB, and International. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and

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    Essay Length: 3,324 Words / 14 Pages
    Submitted: January 11, 2010 By: Anna
  • Starbucks Case Study

    Starbucks Case Study

    About Starbucks Based in Seattle, Starbucks operates almost 10,000 coffee shops in over 30 countries. The company sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers at stores under the name Starbuck's. The company also sells its beans to more than 4,200 restaurants, businesses, airlines, and hotels. 1. Target customer Starbucks targets both males and females, mainly 18-30 year olds, but really

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Apple Case Study

    Apple Case Study

    I. Industry During the last fifty years or so, computers have become the complex electronic machines that we know today. Many people use these every day, and most don’t realize how much they affect their daily life. During the early 20th century, before World War II, a need for calculating machines arose from the military. These first machines were usually designed to do one task each, so they were not designed for general use, but

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    Essay Length: 2,170 Words / 9 Pages
    Submitted: January 12, 2010 By: Steve
  • Study Plan

    Study Plan

    I am applying to Seoul National University to continue the development of my critical learning skills and to broaden my knowledge base. I feel I am now ready to complete a degree, and understand what is required to function successfully in our environment. I realize that to advance from the world of undergraduate college curriculum to that of an atmosphere of higher education in graduate training, takes much of a prospective graduate student??s time and

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: January 12, 2010 By: Anna
  • Telsys Case Study

    Telsys Case Study

    Telsys Case Study Outstanding Equity and Managerial Issues Ѕ.What Percent of ITC Stock will Chesney’s Group, and VCG hold? Prior Info: British Holdings: 1,800,000/43,711,944= 4.12% ITC Holdings: 8,761,994/43,711,944= 20.04% We know that the available amount of equity left is roughly 76% after the British institutions and ITC are given their shares. Therefore, the remaining 76% will be split according to the amount of investment VCG makes, which will be ranging from $7-10.4 million. VCG invests:

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    Essay Length: 660 Words / 3 Pages
    Submitted: January 12, 2010 By: Mikki
  • Boeing Case Study

    Boeing Case Study

    Boeing Co. is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined… Headquartered in Chicago, Boeing Co. employs more than 150,000 people across the United States and in 70 countries (About Boeing). During the 1990s and early 2000s, there were many discrimination related suits filed against Boeing Co. The dominate of these were filed by female employees with the allegations that Boeing Co. systematically paid and promoted women

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    Essay Length: 558 Words / 3 Pages
    Submitted: January 12, 2010 By: Mike
  • African-American Studies

    African-American Studies

    In 1954-The U.S Supreme Court announces school segregation unauthorized in the Brown vs. Board of Education of Topeka ruling. In 1955-Rosa Parks refuses to move to the back of the Montgomery , Alabama , bus as required by city ordinance; boycott follows and bus segregation ordinance is announced unconstitutional. Federal Interstate Commerce Commission bans segregation on interstate trains and buses. In 1956-Coalition of Southern congressman calls for massive resistance to Supreme Court desegregation rulings. In

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    Essay Length: 435 Words / 2 Pages
    Submitted: January 12, 2010 By: Steve
  • Citibank Case Study

    Citibank Case Study

    Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discuss possible solutions to the problems that might occur in the new market. Brand of Citibank: Citibank has already been in banking operation in Asia Pacific and

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    Essay Length: 824 Words / 4 Pages
    Submitted: January 12, 2010 By: Wendy
  • Comparative Study of Trade Between Australia, Usa and Japan

    Comparative Study of Trade Between Australia, Usa and Japan

    TABLE OF CONTENTS Executive Summary------------------------------------------------------------2 Introduction----------------------------------------------------------------- 1. Comparative Snapshot of USA, Japanese, and Australian Economics--------------------------------------------------------------------------4 2. Comparative Historical Profile of the USA, Japan and Australia’s Economic Development--------------------------------------------------------7 3. Overview of Australia’s International Trading Pattern with USA and Japan----------------------------------------------------------------------------- 4. Operations of Labor Market in the USA, Japan and Australia-----13 Conclusion-------------------------------------------------------------------1 Bibliography--------------------------------------------------------------------1 EXECUTIVE SUMMARY This paper reviews and compared the economic performances of Australia, Japan and USA. Overall, these three countries enjoy very healthy economic activities.

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    Essay Length: 2,133 Words / 9 Pages
    Submitted: January 12, 2010 By: Venidikt
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Darby Case Study

    Darby Case Study

    I. Problem Description The Darby Company is re-evaluating its current production and distribution system in order to determine whether it is cost-effective or if a different approach should be considered. The company produces meters that measure the consumption of electrical power. Currently, they produce these meters are two locations – El Paso, Texas and San Bernardino, California. The San Bernardino plant is newer, and therefore the technology is more effective, meaning that their cost per

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    Essay Length: 318 Words / 2 Pages
    Submitted: January 13, 2010 By: Mike
  • Area of Study; Justice

    Area of Study; Justice

    In the Puritan New England town of Salem, Massachusetts, a group of girls goes dancing in the forest with a black slave named Tituba. While dancing, they are caught by the local minister, Reverend Parris. One of the girls, Parris’s daughter Betty, falls into a coma-like state. A crowd gathers in the Parris home while rumours of witchcraft fill the town. Having sent for Reverend Hale, an expert on witchcraft, Parris questions Abigail Williams, the

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    Essay Length: 806 Words / 4 Pages
    Submitted: January 13, 2010 By: Mike
  • Selecting Critical Business Processes: A Case Study

    Selecting Critical Business Processes: A Case Study

    HEADNOTE Organizations often struggle with assessing the impact their critical business processes makes on their overall competitiveness. Often, critical processes that perform at acceptable levels can be enhanced to improve the competitive advantage. We present a methodology to assist managers in determining not only a critical business process through comprehensive selection criteria, but also its impact on the vision of the firm. The methodology has been tested in several organizations. One firm's results are presented

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    Essay Length: 537 Words / 3 Pages
    Submitted: January 13, 2010 By: Monika
  • Coach, Inc. Case Study

    Coach, Inc. Case Study

    Abstract Coach, Inc began operations in 1941 in New York to produce women’s handbags. It’s initial strategy focused on being the lowest cost provider by setting prices approximately 50 percent lower than more luxurious brands. This strategy was very effective until the mid-1990’s when consumer preferences began to change away from traditional leather bags (Gamble, 2007). Coach began a restructuring of its approach to sales in 1996 with the introduction of market research to determine

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    Essay Length: 1,048 Words / 5 Pages
    Submitted: January 13, 2010 By: Jack
  • E-Bay Case Study

    E-Bay Case Study

    Since eBay was launched in 1995 the company has grown at an incredible rate. It is the founder of online auctioning and it has been difficult from a leadership point of view to accommodate the needs of the company and clients as development of services are being established. As a leader of this company it is important to shape the organizations goals, motivate behavior toward the achievement of those goals, and help define the organizational

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: January 13, 2010 By: Mike
  • Case Study Consumer Research Inc.

    Case Study Consumer Research Inc.

    This case study included information on a sample of fifty credit card accounts. This information, table one, included household size, annual income, and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56, analyzing the graph there is a correlation of household size to amount

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    Essay Length: 1,025 Words / 5 Pages
    Submitted: January 13, 2010 By: Mikki
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    BRIEF HISTORY Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and nicknamed it "porkopolis" because of its dependence on swine slaughterhouses. The shop made candles and soaps from the leftover fats. By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 14, 2010 By: Victor
  • Hydrocan - Stagreen Case Study

    Hydrocan - Stagreen Case Study

    Summary Overview The company HydroCan is planning to launch a new type of lawn car product called “StaGreen”. They have hired a consulting group called “Stone Age Marketing Consultants” to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is

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    Essay Length: 750 Words / 3 Pages
    Submitted: January 14, 2010 By: July
  • Marlboro Case Study

    Marlboro Case Study

    Product Attributes: • Brand: Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market. • Package and label: The geometric design of the red, white and black-lettered flip-top Marlboro package boosted

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    Essay Length: 525 Words / 3 Pages
    Submitted: January 14, 2010 By: Jessica