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Last update: September 16, 2017
  • Coca Cola Crisis Case Study

    Coca Cola Crisis Case Study

    Table of Contents I. INTRODUCTION Page 3 II. CRISIS HITS COKE Page 3 III. COCA COLA’S RESPONSE Page 4 IV. THE AFTER MATH Page 5 V. FINANCIAL CONSEQUENCES Page VI. PUBLIC CONSEQUENCES Page VII. WHAT WAS LEARNT Page IIX. IMPACT ON STAKEHOLDERS Page IX. DECIPHERING THE PR MESSAGE Page X. RECOMMENDATIONS FOR BETTER PR MANAGEMENT Page XI. BIBLIOGRAPHY I. INTRODUCTION The invention of coca-cola originally started as coca-wine by John Pemberton in 1885. After the

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    Essay Length: 1,143 Words / 5 Pages
    Submitted: November 27, 2009 By: Victor
  • Case Study

    Case Study

    Philosophy 324 Case 9 Is a good lawyer just considered good if they keep their confidences with their clients and win their cases? Or is their more to a good lawyer? I think there should be much more. Lawyers should be obligated to doing the morally right action even if it means losing the case. This is what the moral agent concept suggests. Considering this concept, we may no longer believe that a good lawyer

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    Essay Length: 1,483 Words / 6 Pages
    Submitted: November 28, 2009 By: Janna
  • Comm 215 - Case Study Analysis

    Comm 215 - Case Study Analysis

    Case Study Analysis Barbara Harmon COMM 215 Essentials of College Writing October 23, 2006 ABC, Inc. did not provide enough supervision and guidance for their new campus recruiter, Carl Robins, who has only been in his position for six months. Monica Carrolls, as the operations supervisor, should have followed up on her conversation with Carl instead of assuming that everything was ready for the orientation training. As a new recruiter, Carl should have started preparing

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    Essay Length: 994 Words / 4 Pages
    Submitted: November 28, 2009 By: Wendy
  • Puma Case Study

    Puma Case Study

    PUMA Men Women Children Accessories/Extras Footwear Footwear Footwear Sports Equipment Classic Classic Classic Soccer Lifestyle Lifestyle Infants Cricket Motorsport Motorsport Soccer Golf Baseball Running Bikes Running Soccer Clothing Accessories Soccer Golf Eyewear Golf Fragrances APPAREL APPAREL APPAREL Soccer Soccer Infants Running Running Toddlers Motorsport Motorsport Pre-Teens Cricket Golf Golf Swimwear Swimwear Fashion Fashion COLOR OPTIONS WHITES GREYS BLACKS BROWNS BLUES ORANGES REDS GREENS PINKS PURPLES YELLOWS The athletic footwear and apparel are all functional athletic

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    Essay Length: 1,331 Words / 6 Pages
    Submitted: November 29, 2009 By: Janna
  • Sales Management: Cloverfield Case Study

    Sales Management: Cloverfield Case Study

    Introduction Cloverleaf plc is an established UK-based supplier of bottling plant used in production lines to transport and fill bottles. One of the main strengths the organisation has is their technology. The technological benefit they have allows them to fill the bottles 10% quicker than their competitors with equal accuracy. Therefore this will save customers a lot of time and cost. Cloverleaf also discovered that their product was more reliable than any of their competitors.

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    Essay Length: 536 Words / 3 Pages
    Submitted: November 29, 2009 By: Mike
  • Case Study of Vistakon and Disposable Contact Lenses

    Case Study of Vistakon and Disposable Contact Lenses

    Case Study of Vistakon and Disposable Contact Lenses Vistakon is a well-established, overwhelming market leader in the disposable contact lens industry, based on strong brand equity and channels of distribution. Additionally, as a subsidiary of Johnson and Johnson, Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue, with newly invested manufacturing technology in place, provides a great opportunity to preempt competition and thus enhance its positioning. However, 1 Day Acuvue potentially

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: November 29, 2009 By: Victor
  • Ikea Case Study

    Ikea Case Study

    1. What needs considering when you transfer local to global strategy? In retailing, the strategy of the product, the price, the location, and the promotion is relatives with the culture of the country. IKEA have to think about tastes and preferences for each country. Having presented the factors that make the growth in retailing abroad difficult, there are specific cultural reasons, which make IKEA’s expansion abroad not easy: -Cultural specific strategy: • The use of

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: November 30, 2009 By: Jon
  • Merck Inc Case Study

    Merck Inc Case Study

    Is Merck Inc. fully to blame for misleading the public about the safety of the pain medication Vioxx? This is the question that my research paper will examine by pulling the opinions of experts in the subject along with my own opinion. This issue impacts the company, the employees, owners, creditors, regulators, and communities. This is a very complex issue concerning the deaths of some, a company’s very existence, along with millions of dollars.

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    Essay Length: 2,348 Words / 10 Pages
    Submitted: November 30, 2009 By: Edward
  • Conflict Case Study

    Conflict Case Study

    Confused, furious, offended, and besieged are adjectives that best describe my feelings when I was in conflict with Jessica, my boyfriend’s sister. I met Jessica about three years ago, the same time I started dating my boyfriend. We both started off on the wrong foot. After conducting my case study for our assignment, I realized there was very little chance of us hitting it off in the beginning, because we both met with negative pre-conceived

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    Essay Length: 2,600 Words / 11 Pages
    Submitted: November 30, 2009 By: Vika
  • Gillette Case Study

    Gillette Case Study

    Context Production of accessories for hair grooming and hair removal is an ever expanding market that is growing rapidly. Conversion ratio of consumers who prefer modern methods to traditional methods is high. Even though Gillette has a major share in the market, the plan is to expand further to capture the market where it is lacking i.e., low priced economy brand products. Company Gillette established in 1901 in the USA gradually expanded its business to

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 30, 2009 By: Steve
  • Starbucks Case Study

    Starbucks Case Study

    “Starbucks” Starbucks operates and licenses more than 8,500 coffee shops in more than 30 countries. Starbucks stores offer a choice of regular or decaffeinated beverages, including at least one coffee of the day, along with a selection of Italian-style espresso drinks, cold blended beverages, and a selection of premium teas and packaged roasted high quality whole bean coffees. Starbucks also offers a selection of fresh pastries and confections and other food items, sodas, juices, coffee-making

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    Essay Length: 1,334 Words / 6 Pages
    Submitted: November 30, 2009 By: Steve
  • Css 330 - Critical Thinking Case Study

    Css 330 - Critical Thinking Case Study

    Critical Thinking Case Study Anthony Mathew Dean Rea CSS/330 12 June 2004 As a not for profit organization we must insure that we provide the best possible treatment while maintaining a close watch on our expenses. We must maintain a high degree of professionalism by following all directives, guidelines and rules. By doing this we prevent mistakes from happening that could jeopardize or organization and our patients. Currently we are experiencing a wide variety of

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    Essay Length: 848 Words / 4 Pages
    Submitted: December 1, 2009 By: Mike
  • Enron Case Study

    Enron Case Study

    Introduction On December 2, 2001 Enron Corporation filed for Chapter 11 bankruptcy. The nature of Enron’s business is primarily the trading and delivering of energy, natural gas and other physical commodities. The establishment of a deregulated energy market allowed Enron to grow from an ordinary pipeline company into one of the largest electronic traders acting as the middleman for utility companies worldwide. Prior to December 2nd, Enron was one of the most admired companies with

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    Essay Length: 1,311 Words / 6 Pages
    Submitted: December 1, 2009 By: Artur
  • Reebok Case Study

    Reebok Case Study

    Current Situation Overall, the current situation of Reebok International is satisfactory. Reebok reports improved third quarter 2002 earnings, which have given the company encouragement to proceed with their long-term planning for 2003. Reebok currently maintains a position in the top three athletic shoe brands, and plans to continue expanding its product line and improving its brand image. Accounts receivable at December 31, 2002, increased by $38.4 million December 31, 2001, an increase of 10.0% as

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    Essay Length: 2,757 Words / 12 Pages
    Submitted: December 1, 2009 By: Vika
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Running head: CRITICAL THINKING CASE STUDY Critical Thinking Case Study University of Phoenix Online Critical Thinking and Computer Logic CSS 330 May 28, 2006 Executive Summary Faith Community Hospital is currently at risk of legal action for not complying with state and federal healthcare provider mandates. At the same time the hospital is also suffering financial problems that will severely impact operational capability if left unchecked. The following issues are at the forefront of the

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    Essay Length: 1,660 Words / 7 Pages
    Submitted: December 1, 2009 By: Edward
  • Mgt 485 - Vermont Teddy Bear Co Inc Case Study

    Mgt 485 - Vermont Teddy Bear Co Inc Case Study

    The Vermont Teddy Bear Co. Inc. Case Study The Vermont Teddy Bear Co., Inc was founded in 1981 by John Sorinto. The premise of the company settled on the sale of hand sewn bears. The focus of the company since that time has been the design, manufacturing, and direct marketing of highest quality teddy bears made in the United States using quality U.S. materials and labor. Until 1994, Vermont Teddy Bear experienced a great deal

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    Essay Length: 994 Words / 4 Pages
    Submitted: December 1, 2009 By: Jon
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    Southwest Airlines In 1971 a new airline company was born not knowing what the future had in store for them. Now 35 years later that same airline company is one of the most profitable in the business, 31 consecutive years of profitability at that. What started out as an airline that only flew to three different cities and everybody body thought wouldn’t last is now serving over 58 cities in 30 states. Southwest Airlines places

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    Essay Length: 1,174 Words / 5 Pages
    Submitted: December 1, 2009 By: Jon
  • Walmart Case Study

    Walmart Case Study

    In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to

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    Essay Length: 7,853 Words / 32 Pages
    Submitted: December 1, 2009 By: Max
  • Galvor Company Case Study

    Galvor Company Case Study

    1. Introduction Galvor had been an independent company in the electronic industry of electronic measuring and test equipment since 1946, under the management of Mr. Latour, who was its founder and president. In 1974, Galvor was sold to Universal Electric (UE). Mr. Latour then became the chairman of the board of Galvor and Mr. Hennessy, from the UE, was deployed as Galvor’s managing director. As parts of the transformation process from a small independent company

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    Essay Length: 3,044 Words / 13 Pages
    Submitted: December 1, 2009 By: Tommy
  • Mercator Case Study

    Mercator Case Study

    MERCATOR AT A GLANCE The Company The Mission The Products The Customers The Employees The Management Team The Headquarters The PR Contacts The Company Mercator, the Information Technology (IT) division of the Emirates Group, is a leading supplier of IT solutions to the global air travel industry. The company also meets and satisfies the full range of the demanding IT needs of the main constituent parts of the Emirates Group - the award winning Emirates

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    Essay Length: 525 Words / 3 Pages
    Submitted: December 2, 2009 By: Mike
  • Diageo Case Study

    Diageo Case Study

    Executive Summary This is a strategic options case regarding Diageo, PLC. Diageo is a conglomerate focusing on premium alcoholic beverages. The firm originated in 1997 with the merger of Guinness and GrandMet. The company began with the mission to be the strongest premium alcoholic beverage producer worldwide. To that end, they have acquired a majority of premium brands in the spirits industry and a large portfolio of premium wines, while at the same time divesting

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    Essay Length: 2,394 Words / 10 Pages
    Submitted: December 2, 2009 By: Monika
  • Case Study: Forms of Business

    Case Study: Forms of Business

    There are a number of alternatives to choose from when developing a business. Some of them include corporations, partnerships, limited liability companies, and your current business type, a sole proprietorship. There are also a number of advantages and disadvantages to each one. I’ll be presenting you with a number of the pros and cons of each business, in order to assist you with your decision. Your current business is run as a sole proprietorship. This

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    Essay Length: 1,241 Words / 5 Pages
    Submitted: December 2, 2009 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Entry strategy Among 30 years, Starbucks asserts that it will not accept franchised stores all over the world. There are four types of structures which Starbucks uses to enter oversea markets. The difference of these structures mainly depends on the percentage of StarbucksЎЇ stake in the local Starbucks Company. The first type is that Starbucks hold one hundred percent of the oversea Starbucks companyЎЇs stake, such as in the UK, Thailand and Australia. The second

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    Essay Length: 531 Words / 3 Pages
    Submitted: December 2, 2009 By: Mikki
  • Starbucks Case Study

    Starbucks Case Study

    4. WHERE THE MARKET IS DIRECTED Economic factors are an important aspect that concern the nature and direction of the economy in which a firm operates. Since the relative affluence of various market segments will affect the consumption patterns, companies must take this into consideration when planning its strategy. In periods of normal price variation, the demand for coffee is price inelastic. However, when coffee prices show big increases, consumers tend to reduce their consumption

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 2, 2009 By: Janna
  • Shackelton Case Study

    Shackelton Case Study

    1. The primary questions and issues you debated and discussed (ie. what did your team think was most relevant about the case?). Issues discussed: • Impetuous hiring process o One member commented  He didn't have a set of hiring criteria.  Hired crew based on instinct and previously worked together in the past  Due to lack of time had 5000 applicants but didn't review all of them. o Other members thought it was

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    Essay Length: 1,293 Words / 6 Pages
    Submitted: December 2, 2009 By: Wendy

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