Bmw Swot

BMW Company, being one of the few multi model carmakers in the world to concentrate exclusively on the premium segments of the automobile market. The authentic BMW and Mini brands with their clear profile, distinctive quality, superior Technology, high reliability and commitment to the products fully deserve their market positioning as "The ultimate driving machine."

The history of the Bavarian Motor Works is a history of innovation, dedication and determination.

These achievements are reflected in the BMW emblem, symbolizing a rotating airplane propeller from BMW's early years as an aircraft engine manufacturer. Today, the emblem signifies a global company that annually produces hundreds of thousands of engines, motorcycles, and cars.

The core values of BMW are:

• Uniqueness through diversity

• Leadership

• Teamwork

• Involvement in community

• Mutual respect

• Associate growth & development

• Taking risks

• Excellence through quality & innovation

• Courteous

• FAir

• Responsive

• Efficient

MISSION