Plaisio & Sofia Pata, Communication Analysis Report

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Course:      Leadership Communications Skills
Instructor:  Dr. Sevasti Kessapidou

Research Based Assignment: Plaisio & Sofia Pata, Communication Analysis Report.

                                                              Greece, Thessaloniki 27/11/2015

                                                             Filippou        Alexandros

 Konstantinidis Marios

                                                                  Mallinis             Aggelos

                Table of Contents

List of Figures        3

Executive  Summary        4

The Problem and The Plan        5

Incidentals of Authorization and Submittal        5

Objective of communication strategy evaluation        5

Use of observational techniques        5

Preview        6

The Incident’s Timeline        7

The Story        7

The Company        7

Sofia Pata        8

Worker’s Association Announcement        8

Social Media        9

Communication Strategy        10

Plaisio’s Response        10

Putting the two announcements side by side        11

Ways and Channels of transmitting the announce        13

        13

Final Result        14

Recommendations for Preventing Situations from Becoming Crises        15

References        16

List of Figures

1.        Screenshots from twitter.com, posted during the period  of the incident

 .

2.        A table showing Consolidated Plaisio’s balance sheet

        http://corporate.plaisio.gr/FilesInvestors/Presentations/FY2016-presentation-GR.pdf

Executive  Summary

The report follows the event of Sofia’s Pata dismissal. On January 2016 Larisa’s Plaisio manager decide to fire Sofia Pata on the grounds that she did not applied by the previous recommendations that were made from her manager. The event escalated right after the release of a letter from Worker’s Association and reach the peak when Sofia filed an action against Plaisio demanding her rightful rehiring.

The findings that outcome for the production of this report, regarding the events that took place at a store in Larisa of company Plaisio can be divided into the following main topics:

a)Incident’s Timeline        

b)Communication Strategy

c)Credibility & Public image        

Supporting these topics are the following findings and conclusions drawn from an internet research scrutinizing the company’s strategy from a communication perspective, on handling the situation as it developed, managing the media reception and defending its credibility and public image.