Product Marketing Plan on Nestle

Product marketing plan on

Nestle (Olives)

By:

Date:

Table of contents

A. Executive summary        4

B. Current marketing situation        5

C. Market description        5

D. Product Review        5

E. Competitive Review        6

F. Channels and Logistics Review        7

G. SWOT Analysis        7

1. Strengths        8

2. Weakness        8

3. Opportunities        9

4. Threats        10

H. Objectives and issues        10

Objectives        10

Issues        11

I. Marketing strategy        11

1. Positioning        12

2. Product strategy        12

3. Pricing strategy        12

4. Distribution strategy        13

5. Marketing communication strategy        13

6. Marketing Research        13

7. Marketing Organization (Organizational Chart)        14

J. Action programs        15

K. Budgets        15

L. Controls        15

References        17

A. Executive summary

Nestle are the largest food company in the world, and they are at the top of the ranking list as well. Starting with the product line that has been initiated in this report is Olives. However, they need to take care of this, and this is the main part the company needs to look at. Moreover, it has been sustained that they are the number one in this case and that is the main reason they are going to launch the new product that will be fresh farm picked olives. Direct competitor and the best thing is they olives will be in different variants and the different flavors too so that best responses could be gathered. One of the best things have been captured in this case, and the olives will be shipped and distributed through the same channels Nestle is using the current situation.

The positioning of the olives from nestling will target the middle class. The billboards, TV advertisements, newspaper ads, and different aspects are already seen in the detail. They will be in different and unique assortment but still, the price will be competitive, and even at some occasions the price will be reduced so that they customers could taste and then switch to their product in the market so that the sales could be increased in the country. The reduced price promotions will be done in this context so that the determination could be explained. However, they will initially try to get 5% of the market in the country and gradually the market share will be increased by about 7% for the next five years as that will be the growth stage for the company.

B. Current marketing situation

It has been examined that the company is good enough and they are good in word of mouth as well. Nestle is said to be one of the best company in the world, and they have the top rated products manufactured in the company. It has been noticed that the marketing strategy of the company is up to the mark and it has been noticed they are diversified much for the marketing strategies (Charan, 2015).

C. Market description

It has been examined that the market of Nestle is quite big. It is examined that they serve whole world with their products, it could be determined that they are the largest food company in the world and they are at the top of the ranking list as well. It has been determined that Nestle have 447 factories all over the globe that operates and they serve the world economy in the different category.

D. Product Review

Starting with the product line that has been initiated in this report is Olives. Nestle is a big group, but it has been examining that they are not producing olives, nor packing or anything. This is the weakness for the company. As there is a big market all over the globe that could be targeted in this case, but they are not. However, it has been examining that they need to take care of this and this is the main part the company needs to look at. Hence the olives for nestle would be a new product to launch (Chitty, Barker, Valos, & Shimp, 2011).