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Swot Analysis of Target

By:   •  Case Study  •  867 Words  •  February 12, 2010  •  940 Views

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It is Friday, seven o’clock afternoon and I am walking from the Medford train station in Massachusetts towards Dunkin Donuts on Medford Square to meet Donna Scovell, the program coordinator of healthy family services of the Catholic Charity. I see black Nissan pulling up in front of me. Behind the steering wheel I see women in her fifties waiving her hand on me very warmly. I new it is her, Donna Scovell, the person I am waiting for. Quite short, thin lady with a blond curly hair got out of the car. She walks towards me and shakes my hand.

“ I could have invited you to my office, but actually I manage three organizations, so I have three offices, and I exactly didn’t know in which one I would be this afternoon, so I thought it would be the best just to meet you here. Is that ok?” said Scovell.

We walked into Dunkin Donuts and ordered two cups of tea. Scovell seemed very indecisive in picking up the table where to sit. She seemed to look for the right one, the one with the right energy, the most comfortable one for both of us. As soon as we set down she apologizes for wearing such a casual dress with an explanation that she mostly works on the road, so she tries to stay comfortable at all the time. After her first, elegant sip of tea Scovell told me about two other organizations she manages. Except working as a program coordinator of healthy family services, she is also a coordinator for a home based parenting literacy program as well as a yoga instructor in a healthy club. Scovell, who has a master in psychology says.

“I have always known what I want to do already at the university, where I was involved in many activities like assisting professors with a psychology researches, or assisting private psychologists in the hospitals”

She characterizes herself as a leader in all the organizations but not in traditional sense. She more relates to workers.

“I am a working man’s boss in a meaning that I still have an attitude of a working person.” Says Scovell.

As a program coordinator of healthy family services of the Catholic Charity she oversees five people who are involved with actual direct care while she works with them on one on one supervision and discuss the actual case. She is also most likely involved with an administration work like developing policies and guidelines. She also has to attend the team meetings with department of social services and school departments. Scovell as a program coordinator says that the goal of the organization is to prevent and neglect teen mothers. The organization is based on a national level and works with various groups based on recommendation from hospitals and schools. The purpose of the organization is to develop positive parent skills, where organization has to search for the family profile of the patient.

“It requires a lot of patience and resistance, and that’s

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