“KFC’s Finger Lickin’ Good”
Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. Innovation can come in different forms depends on the company’s objective. KFC (Kentucky Fried Chicken) is one of the famous fast food restaurants in the whole world. It was founded by Colonel Harland Sanders in 1952. KFC is part of Yum! Brands, Inc. It is the world’s largest restaurant system. . Although, there is a huge amount of fast food chain available in the global market, KFC found the key to stand out from the intense competitive environment. By expanding their business, KFC learned unrivaled success by being different, not by being the same. They used market segmentation to penetrate various markets in the whole world.
KFC not just only produced 11 secret herbs and spices but they also adapt to their particular location and the culture of their target customers. Due to the fact that there are lots of fast food chains in the global market, KFC still strives to success. It still also shows the visibility of “Time is Money”. In every minute saved means less time waiting and more satisfaction to the customers. This would also encourage a first time buyer to become repeat customers. By having and still being visible of having quick and convenient serving process they gave their customers a great satisfaction to come back to their stores again. One of their additional great ideas is also to delivered foods door to door. It became an additional satisfaction to their dear customers.
KFC really has a great innovation to be a leading integrated food services group in ASEAN region delivering consistent