Problem Solution: Usa World Bank

Problem Solution: USA World Bank

USA World Bank (UWB) is a major international and domestic bank. UWB would like to increase its market share through new products. The majority of new products that have been rolling out have been primarily to the US market. UWB would like to expand its products internationally. It is important for UWB to look at the current issues and opportunities in the company, the stakeholders' ethical dilemmas, and the end vision of the company. From this, UWB needs to create and analyze different solutions to the problems and create an implementation plan to the optimal solution.

Situation Analysis

Issue and Opportunity Identification

There are several current issues within UWB that can lead to future opportunities or success within the company. The first issue is that after Bea looked at the results of the research completed through Best Market Research, she feels the focus group and the research should have been better sampled. She did not feel that the sampling truly represented the customers of the company and prospective customers. She wants the research to be a true simple random sample. "A sample selected so that each item or person in the population has the same chance of being included" (Lind, 2005, p. 252). UWB has the opportunity to sample more people to get more opinions about the different products.

The second is that currently, UWB is gathering new ideas about new products from "hear-say" from bankers and CEO's of