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Customer Loyalty Programs

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Essay title: Customer Loyalty Programs

A Unique, Simple-to-Implement

Customer Loyalty Program

I want to tell you about a little thing that the local airport parking company did that had a big impact on me and my family.

They used a little marketing trick that isn't new (by any means) but so few companies rarely use it.

NOTE: (if you keep reading I'll show you a photo of the actual tool they gave me.)

It hardly takes any effort at all to implement this little marketing trick but the results could mean a 20% to 30% increase in your business.

What am I talking about?

I'm Talking About a Customer Loyalty Program

Usually when I mention a customer loyalty program to a small business they either get frightened or their eyes glaze over because they think it's either too expensive to implement or too complicated.

But after you see this little customer loyalty tool that I received from the airport parking company, you'll see just how easy it is to implement a simple loyalty program.

Every business should have a customer loyalty program.


Because it costs five times as much money to find a new customer than it does to get a current customer to come back and do business with you.

5 times the amount!

That alone is enough reason to have a customer loyalty program.

So here are...

...Four Types of Successful Customer Loyalty Programs and an Example for Each.

Type # 1: A Membership Program.

Membership programs are one of the best ways to keep customers coming back. Most programs provide special incentives to members as part of their membership.

Today I had lunch with one of my employees at Sam's Club (best lunch deal around).

Sam's Club is a membership-based retail store.

Another good example of a membership program is where I go running every morning - - the YMCA.

Type # 2: A Rewards Program.

Rewards programs provide gifts and perks that are "earned" according to the amount of business your customers do with you.

In the hot tub retail industry many manufacturers have an annual trip that only their most successful dealers get to enjoy.

This year I went to speak at one of these "shindigs" in Puerto Vallarta, Mexico and I'll tell you that it IS a party.

The dealers who get to attend have "earned" their way by selling a pre-set amount of hot tubs throughout the year.

Type # 3: Create a Community.

Every human has a deep inner need to belong to a community. "Belonging" gives us security and helps us to understand our place in life.

How do you create a community.


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