The Elements Cause Customer Satisfaction and Loyalty in online Market

The Elements Cause Customer Satisfaction and Loyalty in online Market

The research investigate through two fundamental dimensions that have affect on online purchasing and ultimate firm's profit.

At first, survey through purchaser's attitude towards websites and online purchases indicate extraordinary role of internet to advertising and exposure plenty of diverse services and goods and its effective pattern on purchaser's perception towards Corporation.

The Internet provides a largely diverse environment for international marketing by offer new concepts such as advertising and web sites. Base on literature review, the web site, consider as a new channel of communication between company and customer, draw significant effect on purchaser's attitude through online purchasing. For instance, having an appealing web site that is of value to the customer can gear towards positive effects on the company and its brand. Although it is true that the majority of corporations' relevant web sites do not generate any direct profit, it is also similarly true that having fascinating web site creates positive perception on their brand value among purchaser and eventually encourage them to purchase and it definitely create long-term profit for the company. In juxtaposition to this, to provoke purchaser purchasing online need to aware of two sorts of web site visitors. Visitors