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Dell Vision and Mission Statement

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Essay title: Dell Vision and Mission Statement


Michael Dell is the founder of Dell Inc. He started his business by simple built-to-order concept selling directly to customers. Later on he started direct sales by mail and phone. Dell is the first company to list a website. The profits dramatically increased when Dell started to sell its products through the website.

Dell Effect  collective commitment to our customers, direct relationships, global citizenship, team success and winning.

Dell’s aim is to create loyal customers by providing superior experience at a great value. They are committed to direct relationships, providing best products with standard based technology outperforming the competition with value and a superior customer experience.


provide customers with superb value technology


high quality, relevant technology, customized systems


superior service and support, easy to buy, easy to use

Vision Statement:

Its the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us-- our customers needs, the future of technology, and the global business climate. Whatever changes

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