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Marketing Example of Coca Cola and Pepsi

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Essay title: Marketing Example of Coca Cola and Pepsi

Marketing is a very valuable part of a business; some of the most popular examples of companies who use marketing everyday to help boost sales are McDonald’s, Coca-Cola, Pepsi, and M&M’s. These companies are coming up with new ideas everyday to make the pubic what to buy their products. We know these advertisements and love them. I will discuss some of these examples of marketing and explain why I think marketing is so important. I believe that marketing is the most important part of an organization. It is the main source for getting business. Marketing brings the product to the customer through commercial and advertising, making the consumer want the product, and were to get it. A great example of this is Coca-Cola and Pepsi, their on going rivalry gives the marketing side of their companies something to work with. There are constant taste tests going on, you can go to Schliderbahn and take one. This helps the people pick which one they like best. They also have numerous commercials on prime time Television making the consumer desire to go out and buy a soda. Both Pepsi and Coca-Cola hire famous people to enjoy their product on commercials. This reaches out to us through our heroes and idols. Another great example is McDonald’s they to have commercials enticing the children to come and play and they offer toys in there meals. This gives the children a reason to want to go there and eat. They also hire famous people to enjoy their food on commercials; they also try to incorporate sports into the enticements also. They have catchy songs and jingles that seem to stay with us all through out the day. These are some examples of what I would consider marketing, they are promoting there business through giving the public what they want. "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." -Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press

In this definition of marketing it says to me that the objective to marketing is to take the needs of consumers and are incorporated it into their products to boost the organization. I think this is a great definition. When a company is first starting off it needs to reach the public to make its self known, get its name into the household. By marketing the products that it has it can effectively find their way into the

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