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Media Analysis

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Essay title: Media Analysis


The two elements in this particular advertisement, the printed advertisement and the accompanying website, have Microsoft as the main producer and product. Both of the advertisements require an active reader in navigation and interpretation but in different ways. The printed advertisement plays on words, colours and imagination and the accompanying website follows up on that. In the following I will look at different elements in relation to connection between text and image, what the image can represent and how this is produced.


The advertisement has the title Start something Sonic and was published in the magazine Wired, August 2005, on page 59. It is the size of one normal page in a standard magazine; its measurements are 28.5 x 22 cm, so fairly small and inviting. On a pre-iconographical level, what we see is a picture of a young woman, placed in the right hand corner. Coming "out"

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