EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Compaq

By:   •  Essay  •  444 Words  •  June 4, 2010  •  1,511 Views

Page 1 of 2

Compaq

Compaq Computers In analyzing the profitability of Compaq I came to the following conclusions. The gross profit is the difference of total revenue and total cost of products and services. In 1998, the gross profit was $7.19 billion, and in 1997, it was $6.75 billion and in 1996, it was $5.15 billion. Due to lack of information, other profitability ratios can not be determined such as the current ratio, quick ratio, ROE and ROI. The total revenue has increased by approximately 5 billion each year. Cost for services has increased six fold from 1996 to 1998, while the cost of products has gone down steadily. The increase in cost of services overshadows the decrease in cost of products. Thus, the percentage in cost of sales has increased causing a decrease in gross profit from 1997 to 1998, whereas, in 1996 to 1997, the percentage in cost of sales has decrease causing an increase in gross profit. In 1996 and 1997 the percentage of moneys used in research and development averaged 3.4% of total revenue. In 1998 research and development increased to 4.4% of total revenue. This translated to an increase of $536 million. In 1998 with the acquisition of Digital Compaq acquired approximately $3.2 billion in obsolete technology. To keep up with competitors Compaq had to allocate more money for research and development, which ought to lead to greater returns in the future. In 1996 and 1997 the gross profit was greater then the total operating expenses therefore positive incomes of $2.75 billion (1997) and $1.88 billion (1996) resulted. However, in 1998 operating expenses exceeded gross profit resulting in a $2.66

Continue for 1 more page »  •  Join now to read essay Compaq
Download as (for upgraded members)
txt
pdf