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Course Business Communication

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Course Business Communication

IBS Hyderabad

Academic Year – 2014-15

Course Handout

Course Name: Business Communication                                        Semester: I

Faculty Name:        Prof. Padmashree         

Room No:205         Wing No: D

Mobile No: 9849549234                Email: padmashree9radhaswamy@gmail.com

Course Objective                

The module bestows on students opportunities to learn and practice business writing skills and prepare them for interviews, group discussions & making effective presentations. The module is exercise –driven & hands-on and covers the following areas

  • Effective Presentation Skills
  • Types of business correspondence-Memos, letters
  • CV and Cover Letter
  • Business Proposals
  • Business Reports
  • Group Discussion & Interviews
  • Crisis Communication

Learning Outcome

The module will help students to

  1. Prepare for making effective presentations
  2. Demonstrate effective  writing skills-Letters, memos, reports, business proposals, CV, cover letter
  3. Conduct or participate in meetings and record the Minutes systematically
  4. Communicate effectively during crises

Recommended Text Book: Business Communication Today-Courtland L.Bovee, John V.Thill and Abha Chatterjee-Pearson Education Asia

Suggested books:

  1. BCOM: Lehman, Dufrene,Sinha-Cengage Learning
  2. Business Communication-Meenakshi Raman & Prakash Singh-Oxford University Press
  3. Effective Business Communication-Krizan,Merrier, Logan & Williams-Cengage Learning
  4. Business Communication-Connecting at Work-Hory Shankar Mukerjee-Oxford University Press-2013

          Course Outline

S.No

Session

No

Topic\Area Covereed

Case

Case

Details

Chapter

Reading

1

1-3

Effective Presentation Skills

(input Sessions)

Discussion

6,16 & 17

2

4

Body Language

Discussion

6

3

5-7

Principles of Business writing

That’s the way

Department

Case

1 ,2 &3

4

8 & 9

CV and Cover letter

Discussion with Sample CVs

7

5

10-13

Effective Presentation Skills

Current Corporate Analysis (CCA)

Student Presentations

6

6

14

Memos

Discussion –Sample Memos

4 & 6

7

15-18

Business Letters-Claims & Responses, Negative messages

Write right

Department

Case

4,5,6

8

19-21

Agenda & MOM

MAM! Minute the minute Minute

Role Play & Exercise

Department

Case

2

9

22-25

Report Writing (including SIP report)

Discussion & Analysis of sample report

13,14 & 15

10

26-29

Effective Presentation Skills- Editorials

Student Presentations

6

11

30-31

Business Proposals

Discussion & Analysis of sample proposal

13,14 & 15

12

32

Note Making, Blogs, Podcasts, Tweets

Discussion

4 & 7

13

33

Crisis Communication

Crisis All The Way

Department

Case

9

14

English Language Proficiency Test (ELPT -1 and 2) (50 marks each)

Tests administered in the First & Last week (Marks reduced to 10)

            Expectations from Students

  1. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the class after the scheduled time. If late, the attendance for that session will be marked as absent.
  2. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the course plan as the faculty directs.
  3. In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is based on active participation.
  4. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section below. Absence from these evaluations will mean non awarding of marks in that particular component
  5. Wherever applicable, group assignments require each student to contribute to the group effort. This enhances group effectiveness and leads to greater appreciation of working in groups.
  6. Formal dressing is suggested for all students. Do not roam in the academic area/ attend classes in chappals / shorts / informal t shirts
  7. Students are expected to show high regard and appreciation for in class discipline and desist from using mobile phones. This disturbs the class ambience and unnecessarily diverts attention of other students as well as the faculty member.
  8. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek explanations and get mentored if needed.
  9. Attendance is compulsory in all sessions. However refer to guidelines in your academic handbook for exceptions.

Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following schedules have been drawn. Students are expected to go through the dates / sessions mentioned and prepare accordingly.

Component

Component Number

Expected slot / due date

Marks declaration by

Weightage

Class Participation

1

Session   10

Session 11

10

Class Participation

2

Session 20

Session 21

10

Class Participation

3

Session 30

Session 31

10

Non Class Participation

1

Session 9

Session 15

10

Non class participation

2

Session 10 - 13

Session 16

10

Non Class Participation

3

Session 25

Session 31

30

Non Class Participation

4

Session 26 - 29

Session 32

10

Non Class Participation

5

English Language Proficiency Test(ELPT -1 and 2)

10

Total

100

Performance till Midterm will be announced by end of session No. 16 in each course which means each student will know his / her performance in one CP and two NCPs.    The final result will be declared after the second ELPT. Students not taking the evaluation according to the timelines mentioned above will not be given another opportunity excepting in rare circumstances of extreme illness or hospitalization.

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