Gbm Expansion Idea

Memo

To: Dr. *****, Chief Executive Officer

From: *************

Date: 4/25/2011

Re: GBM Expansion Idea

At our last department meeting, we briefly discussed possible expansion ideas. We narrowed are options down to the rewards program to increase company profits. We believe this change will benefit our company by increasing brand loyalty and brand image. This memo summaries the content we have for our detailed proposal.

Group Dynamics

XXXXX– Business Management Major - Group Management Leader

XXXXXX – Accounting/Finance Major - CFO

XXXXXX, – Accounting Major – Research and Development

XXXXX, – Business Management Major – Public Relations

XXXXX, – Business Management Major – Human Resources

XXXXXXX – Marketing Major – Marketing/Promotion Director

Expansion Idea

In an informal survey, customers indicated that their number of purchases would increase if a rewards program was implemented by the company. The rewards program would increase benefits and incentives for the customers. The rewards system would be a point based program, rewarding customers with redeemable points based on the amount of money spend per purchase. GBM will see increases