EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Ikea Case Study

By:   •  Case Study  •  297 Words  •  March 7, 2010  •  1,072 Views

Page 1 of 2

Ikea Case Study

Brief Overview:

IKEA is a privately-held, international home products retailer that sells furniture, accessories, bathrooms and kitchens at retail stores around the world. IKEA has a total of 118,000 employees working full time as of 2007.

IKEA was first incorporated in 1943 in Sweden, and was called as Ikea Svenska AB. The present name of IKEA was adopted on Sept. 1, 1990. Ingvar Feodor Kamprad is a Swedish entrepreneur who is the founder of IKEA. He was born on March 30, 1926. The acronym IKEA is made up of the initials of his name Ingvar Kamprad, the initials in Elmtaryd, the family farm where he was born; and the village Agunnaryd. Kamprad has dyslexia; this played a large part in the inner workings of the company. For example, the Swedish-sounding names of the furniture sold by IKEA were originally chosen by Kamprad because he had difficulty remembering stock keeping unit. IKEA is the parent company of a group engaged in the manufacture and retail sale of furniture, fixtures, and related products for household and offices in Sweden and in the international market. Through its subsidiaries, IKEA is also engaged in the retail sale of furniture and interior design products by mail order and through its 13 domestic department stores. IKEA has its head office in Aelmhult Sweden. IKEA is operated

Continue for 1 more page »  •  Join now to read essay Ikea Case Study
Download as (for upgraded members)
txt
pdf