Impact of Csr Activities on Economic Performance of Company

Impact of Csr Activities on Economic Performance of Company

Study Oriented Project

Project Report on

IMPACT OF CSR ACTIVITIES ON ECONOMIC PERFORMANCE OF COMPANY

Prepared under the supervision of

Dr. Praveen Goyal

(Department of Management)

Submitted by

Vikas Jakhoria (2011B3C7360P)

Anil Kumar Poonia (2011B3TS062P)

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BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

Pilani Campus

2013-14

ACKNOWLEDGEMENT

We take this opportunity to express my profound gratitude and deep regards to our Instructor Dr. Praveen Goyal, lecturer (BITS-Pilani) for his exemplary guidance, monitoring and constant encouragement throughout the course of this project. His catalytic role has really inspired me to accomplish this report in a very short span of time.

TABLE OF CONTENTS[pic 2][pic 3]

TITLE                                                                                                                              

CHAPTER 1: INTRODUCTION

1. Introduction
2. Motivation For Study
3. Problem Statement
4. Methodology Adopted In Present Study
5. Overview of Present Study

CHAPTER 2: REVIEW OF LITERATURE

2.1        Overview of Indian FMCG Sector

2.2        Evolution of CSR

          2.2.1         Historical definition of CSR

          2.2.2         CSR in the 21st Century

2.3        Relationship between CSR and Financial Performance

        2.3.1        Relevant theories that suggest a positive relationship        

        2.3.2         Relevant theories that suggest a negative relationship

        2.3.3        Experiential studies of CSR and financial performance

2.4        Gaps identified from literature

2.5        Need for study

2.6        Conclusion

CHAPTER 3: RESEARCH METHODOLOGY

3.1         Research objective

3.2        Sample Size

3.3        Data Collection

CHAPTER 4: DATA ANALYSIS

4.1        ITC

4.2        NESTLE

4.3        JOHNSON & JOHNSON

4.4        COCA-COLA

CHAPTER 5: CONCLUSION

Research Implications and Limitations

REFERENCES

CHAPTER 1: INTRODUCTION

1.1 INTRODUCTION

Nowadays, the importance of corporate social responsibility (CSR) has been more considered by firms than ever. Most of the Fortune 1000 companies issue CSR reports, they not only care for their responsibility but also they consider it as a key to business.

Many firms know that they can get benefits from their social actions. Some of the most significant advantages of CSR are: improved company image and reputation, raised ability to draw and keep employees, and potentially decreased regulatory mistake. The study in economics and direction on the benefits and costs of CSR is growing very fast.

Marketing researches prove that ―70% of European consumers consider important a firm‘s commitment to CSR when buying a product or service and, moreover, 1 in 5 consumers would be willing to pay more for products that are socially and environmentally responsible‖. In 2003, many current studies disclosed that ―more than eight in ten British consumers consider important that a firm shows a high degree of social responsibility, when making their purchasing decisions. Also, most of customers feel that firms do not pay attention and take action to their environment and social concern. In a study of Mohr and Webb (2005) about the impact of CSR on price and consumer responses, the results show that CSR has a positive impact on consumers’ valuation of a company and on their buying habits. The study also discovers that a low price does not emerge to recompense for a low level of CSR.