Marketing

Marketing

Case study-The Quality improvement customer didn’t want.

Current situation

Bay City Steam Fittings which is founded by Jerry Ball in the spring is facing exact problem was their lack of a forward looking marketing plan. Bay City did not adhere to their marketing strategy, because they did not really know who their competition was. In their Sales, Distribution, and Pricing Policy, they defined a Class A dealer as major industrial distributors that sell to smaller distributors. These smaller distributors that Class A services Bay City defines as Class B dealers. Bay City sells to...

Decision Problem

The concern for Allan is the whether quality care should go for automation?? If he goes then it will be huge investment and may reduce the queues for the customer and may lead to better access to customers. But then disadvantage is it may loose the personal touch for the customer, which is the most important part for their business.

Criteria for Evaluation

Strength is customer retention and employee satisfaction

Weakness there is no weakness as such

Opportunity