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Last update: September 4, 2014
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • Starbucks Marketing Management

    Starbucks Marketing Management

    MBA 631: Marketing Management Presented By Alankar Kale Y4125006 Chhabad Pavan Y4125016 Jyoti Narang Y4125019 Manjusha Kale Y4125021 Venugopal K.G Y4125047 Vijay Anand Y4125048 Yashodhan Shevade Y4125050 Introduction “Rewarding everyday moments”. The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place

    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 8, 2009 By: Andrew
  • What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The main purpose of this paper is to inform the reader about some issues and trends that are affecting marketing management and how they have influence organizational planning. The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic

    Essay Length: 563 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Marketing Management

    Marketing Management

    Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in a different position than most other airlines at the time. As there were no domestic routes to serve, it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base. This tough start created

    Essay Length: 273 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • New Marketing Manager

    New Marketing Manager

    New Marketing Manager This situation represents possibly the representativeness heuristic, with using the A, B and C's. A is representing a woman, B is representing a Hispanic and C is putting them both into a classification. I feel that my co-worker either does not want a woman in the position, or a person of a Hispanic descendant, or possibly both. Unfortunately, the perfect candidate is both. She has a Master Degree in business, along with

    Essay Length: 579 Words / 3 Pages
    Submitted: November 21, 2009 By: Jack
  • Marketing Management

    Marketing Management

    We are at the end of AIU Brainstorming conference has been going over all of the elements necessary for a Marketing Plan. Within this marketing plan we will discuss all topics which include their Objectives and Mission Statement, Customer Targets, Competitor Targets, Product/ Service Features, Core Strategy, Marketing Mix (Communication and Promotion), prices, Product Policy, Channels of Distribution, and Customer Relationship Management. Objectives and Mission statement Our mission is to meet and exceed our customer's

    Essay Length: 540 Words / 3 Pages
    Submitted: November 22, 2009 By: Edward
  • Toyota Stock Market

    Toyota Stock Market

    1. Company Background/History: One of America’s most successful car businesses started in southern California. Back in October 1957 Chrome and tailfins were on top of the American automotive design game. It wasn’t too long after that Toyota introduced the Corona in 1965. This car was an instant hit with Americans all over the country. All throughout the 1970’s Toyota was the top selling import brand car in America. However in the 1980’s they switched their

    Essay Length: 342 Words / 2 Pages
    Submitted: December 1, 2009 By: Jessica
  • Career in Marketing Management

    Career in Marketing Management

    English 110 25 March 2008 Career in Marketing Management Marketing management is the process of marketing while managing people below you. There are many different parts to this career. This paper will explain what marketing management is all about. What a marketing manager does is tells what types of skills and personality traits are needed for this field. The education and the experience that is needed to help get the job. I will explain the

    Essay Length: 921 Words / 4 Pages
    Submitted: December 3, 2009 By: Mikki
  • Marketing Management - Promotion

    Marketing Management - Promotion

    Promotion Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects

    Essay Length: 784 Words / 4 Pages
    Submitted: December 6, 2009 By: Fatih
  • Jones Blair - Strategic Marketing Management

    Jones Blair - Strategic Marketing Management

    This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing

    Essay Length: 1,100 Words / 5 Pages
    Submitted: December 12, 2009 By: Bred
  • Marketing Management

    Marketing Management

    Question 1 Australian music industry has not been substantially impacted by the digital music trend yet. But the symptoms of perceived impact can be felt by looking at the mass digital music adoption rate. Digital music has shown tremendous growth of about 250% of value $ 27.8 million and 320 % in volume till end of 2006. This growth has increased the share of digital distribution from 1.5 % in 2005 to 5.5 % in

    Essay Length: 4,607 Words / 19 Pages
    Submitted: December 13, 2009 By: Steve
  • Technology and Marketing Management of Sony Corporation

    Technology and Marketing Management of Sony Corporation

    I. Company Description Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics, Games, Music, Pictures,

    Essay Length: 958 Words / 4 Pages
    Submitted: December 18, 2009 By: Bred
  • Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Introduction to Global Marketing § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world when scanning for opportunity and threat. This decision to entering new markets depends strongly on the company’s resources, managerial mindset and the nature of opportunity and threat, which not every company is able to. In the

    Essay Length: 756 Words / 4 Pages
    Submitted: December 25, 2009 By: Mike
  • Dipro Marketing Management Audit

    Dipro Marketing Management Audit

    Executive Summary Dipro has become the most successful launch in terms of sales in the history of DC Pharmaceuticals, toping $110M in only six full months! • Dipro is already considered the Gold Standard for advanced disease therapy. • Dipro has quickly moved into the fourth position, among the eight most prescribed Interlobular Lung Disease (ILD) treatments in terms of audited sales when comparing their 12 months of data to our 61/2 months. • The

    Essay Length: 639 Words / 3 Pages
    Submitted: January 11, 2010 By: Yan
  • Environment Marketing Management

    Environment Marketing Management

    INTRODUCTION I engage in this course because I’m really interested in the environment, from the last years following different news and changing in the public interest in the matter. I think that nature is important subject of great relevance. In this way I decided to attend the course of environmental marketing management, in critical way to everything I was learning and studying. This moved from my personal idea that each writing or article that we

    Essay Length: 1,807 Words / 8 Pages
    Submitted: January 30, 2010 By: Tommy
  • Marketing Management

    Marketing Management

    1. The definition of marketing management, according to Kotler, is "managing profitable customer relationships (by) attracting new customers (and) retaining and growing customers' (Power Point slide No.4, Chapter 1). Marketing management according to Ken Schaefle is, "The building block of the marketing process and it should form the foundation of the organization...everyone should be dedicated to the customer" (Class 10/7/04). See attached Exhibit #1, Marketing Management Orientations. 2. Strategic Planning is defined as "the process

    Essay Length: 433 Words / 2 Pages
    Submitted: February 28, 2010 By: Fonta
  • Exporting Toyota Hybrid Prius 1.5- Liter

    Exporting Toyota Hybrid Prius 1.5- Liter

    To : Mr. Fong, Board Of Directors. From : Mr. Lim, International Marketing Manager. Subject : Exporting Toyota Hybrid Prius 1.5- liter to Malaysia Automotive Market. Reference : PP/KC. Date : 19 December 2004 1.0 Introduction 1.1 Objective With the advancement of technology, traditional gasoline car has been slowly replaced by the new and trendy hybrid car. Toyota Prius is the leading hybrid car in the world as 100,000 units have been sold in the

    Essay Length: 2,539 Words / 11 Pages
    Submitted: March 6, 2010 By: Kevin
  • Marketing Management

    Marketing Management

    NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believer that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company's commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had

    Essay Length: 4,330 Words / 18 Pages
    Submitted: April 29, 2011 By: Varshaa
  • How Physical Science Applies to Marketing Management

    How Physical Science Applies to Marketing Management

    How Does Physical Science Relate to Marketing? Joseph Riddick Physical Science March 28, 2011 Mr. Phillips Abstract Science is related to everything in this world around us. The constant development in technology increases the knowledge we must learn about science to understand how things work. Marketing applies they definition of science in its principles. The usage of physical science is important because it helps you understand the theories behind consumer buying habits. How Does Physical

    Essay Length: 623 Words / 3 Pages
    Submitted: April 30, 2011 By: killinem
  • Marketing Management

    Marketing Management

    I want to know the answers to the following questions.Fundamentals of management applied to food enterprise/industry. Entrepreneurship and setting up of small/medium food enterprises. Fundamentals of agricultural and food marketing. Marketing research for new product development. Business plan development for a small/medium food enterprise. Organisation of research and the technology innovation process.Fundamentals of management applied to food enterprise/industry. Entrepreneurship and setting up of small/medium food enterprises. Fundamentals of agricultural and food marketing. Marketing research for

    Essay Length: 304 Words / 2 Pages
    Submitted: May 3, 2011 By: ssuraj27
  • Marketing Management

    Marketing Management

    Low Market Share / High Market Growth These are the opportunities no one knows what to do with. They aren't generating much revenue right now because you don't have a large market share. But, they are in high growth markets so the potential to make money is there. Question Marks might become Stars and eventual Cash Cows, but they could just as easily absorb effort with little return. These opportunities need serious thought as to

    Essay Length: 295 Words / 2 Pages
    Submitted: May 8, 2011 By: rsheetal
  • Strategy Marketing Management

    Strategy Marketing Management

    Amul's Diversification Strategy: In early 2001, Gujarat Cooperative Milk Marketing Federation (GCMMF) planned to leverage its brand equity and distribution network to turn Amul into India's biggest food brand. Verghese Kurien, Chairman of GCMMF, set a sales target of Rs.10 bn by 2006 as against sales of Rs 2.3 bn in 2001. In 2001, GCMMF entered the fast food market in India with the launch of vegetable pizzas under the brand name SnowCap in Ahmedabad,

    Essay Length: 1,235 Words / 5 Pages
    Submitted: May 18, 2011 By: anoop
  • Marketing Management

    Marketing Management

    Question # 1 1) Discuss and analyze the five stages of purchasing decision model on page 247 of the textbook. Please discuss the processes and importance of each of these stages as discussed on pp. 246 – 249. Answer: The buying decision process: the five-stage model Five stages comprise the consumer buying decision process: problem recognition, information search, alternative evaluation, purchase decision and post-purchase behavior. Consumer passes through five stages of decision process in making

    Essay Length: 1,478 Words / 6 Pages
    Submitted: April 22, 2013 By: Monica
  • Marketing Management Case Analysis

    Marketing Management Case Analysis

    CASE ANALYSIS 1. The section on “Managerial Ethics” highlights three sets of relationships involved in the exercise of managerial ethics – the relationships of the organization to its employees, of its employees to the firm, and of the firm to other economic agents. Explain how each of these relationships was a factor in the ethical failings of the Minerals Management Service. In your opinion, which of the three was the biggest factor? Explain your answer.

    Essay Length: 1,406 Words / 6 Pages
    Submitted: June 3, 2015 By: Rashmi Jadhav
  • Tesla Inc Marketing Management

    Tesla Inc Marketing Management

    ________________ 1. Introduction 1.1. Background to organization 1.2. Financial information of organization 2. Situation Analysis 2.1. SWOT Analysis 2.2. PESTLE Analysis 2.2.1a Policies that implicate the product 2.2.1b influences on consumer purchase 2.2.2 Economy Environment 2.2.2a. impact of inflation 2.2.2b. GDP influence on the product 2.2.3. Socio-Culture 2.2.4. Technological 2.2.5. Environmental 2.3. Five forces 3.0. Marketing strategy 3.1 Mission 3.2. Marketing objectives 3.3. Target market 3.4. Marketing Mix 4.0. Conclusion 5.0. References 1. Introduction The

    Essay Length: 2,939 Words / 12 Pages
    Submitted: December 16, 2015 By: vincentlai

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