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Last update: September 4, 2014
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops ...

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • Starbucks Marketing Management

    Starbucks Marketing Management

    MBA 631: Marketing Management Presented By Alankar Kale Y4125006 ...

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 8, 2009 By: Andrew
  • What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The main purpose of this paper is to inform the reader about some issues and ...

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Marketing Management

    Marketing Management

    Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in a different position than most other airlines at the time. As there were no domestic routes to serve, it was ...

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    Essay Length: 273 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • New Marketing Manager

    New Marketing Manager

    New Marketing Manager This situation represents possibly the ...

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    Essay Length: 579 Words / 3 Pages
    Submitted: November 21, 2009 By: Jack
  • Marketing Management

    Marketing Management

    We are at the end of AIU Brainstorming conference has been going over all of the elements necessary for a Marketing Plan. Within this marketing plan we will discuss all topics which include their Objectives and Mission Statement, Customer Targets, ...

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    Essay Length: 540 Words / 3 Pages
    Submitted: November 22, 2009 By: Edward
  • Toyota Stock Market

    Toyota Stock Market

    ... wasn’t too long after that Toyota introduced the Corona in 1965. This car was an instant hit with Americans all over the country. All throughout the 1970’s Toyota was the top selling import ...

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    Essay Length: 342 Words / 2 Pages
    Submitted: December 1, 2009 By: Jessica
  • Career in Marketing Management

    Career in Marketing Management

    English 110 25 March 2008 Career in Marketing Management Marketing management is the process of marketing while managing people below you. There are many different parts to this career. This paper will explain what marketing management is all about. What ...

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    Essay Length: 921 Words / 4 Pages
    Submitted: December 3, 2009 By: Mikki
  • Marketing Management - Promotion

    Marketing Management - Promotion

    ... the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own ' ...

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    Essay Length: 784 Words / 4 Pages
    Submitted: December 6, 2009 By: Fatih
  • Jones Blair - Strategic Marketing Management

    Jones Blair - Strategic Marketing Management

    ... . Jones Blair Company produces and markets architectural paint and original equipment ...

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: December 12, 2009 By: Bred
  • Marketing Management

    Marketing Management

    Question 1 Australian music industry has not been substantially impacted by the digital music trend yet. But the symptoms of perceived impact can be felt by looking at the mass digital music adoption rate. Digital music has shown tremendous growth of ...

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    Essay Length: 4,607 Words / 19 Pages
    Submitted: December 13, 2009 By: Steve
  • Technology and Marketing Management of Sony Corporation

    Technology and Marketing Management of Sony Corporation

    ... both the consumer and professional markets. Sony Corporation is the parent ...

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    Essay Length: 958 Words / 4 Pages
    Submitted: December 18, 2009 By: Bred
  • Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Introduction to Global Marketing § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world ...

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    Essay Length: 756 Words / 4 Pages
    Submitted: December 25, 2009 By: Mike
  • Dipro Marketing Management Audit

    Dipro Marketing Management Audit

    Executive Summary Dipro has become the most successful launch in terms of sales in the history of DC Pharmaceuticals, toping $110M in only six full months! • Dipro is already considered the Gold Standard for advanced disease therapy. • Dipro has quickly ...

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    Essay Length: 639 Words / 3 Pages
    Submitted: January 11, 2010 By: Yan
  • Environment Marketing Management

    Environment Marketing Management

    ... attend the course of environmental marketing management, in critical way to everything I ...

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    Essay Length: 1,807 Words / 8 Pages
    Submitted: January 30, 2010 By: Tommy
  • Marketing Management

    Marketing Management

    1. The definition of marketing management, according to Kotler, is "managing profitable customer relationships (by) attracting new customers (and) retaining and growing customers' (Power Point slide No.4, Chapter 1). Marketing management ...

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 28, 2010 By: Fonta
  • Exporting Toyota Hybrid Prius 1.5- Liter

    Exporting Toyota Hybrid Prius 1.5- Liter

    To : Mr. Fong, Board Of Directors. From : Mr. Lim, International Marketing Manager. Subject : Exporting Toyota Hybrid Prius 1.5- liter to Malaysia Automotive Market. Reference : PP/KC. Date : 19 December 2004 1.0 Introduction 1.1 Objective With the ...

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    Essay Length: 2,539 Words / 11 Pages
    Submitted: March 6, 2010 By: Kevin
  • Marketing Management

    Marketing Management

    NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ...

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    Essay Length: 4,330 Words / 18 Pages
    Submitted: April 29, 2011 By: Varshaa
  • How Physical Science Applies to Marketing Management

    How Physical Science Applies to Marketing Management

    How Does Physical Science Relate to Marketing? Joseph Riddick Physical Science March 28, 2011 Mr. Phillips Abstract Science is related to everything in this world around us. The constant development in technology increases the knowledge we must learn ...

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    Essay Length: 623 Words / 3 Pages
    Submitted: April 30, 2011 By: killinem
  • Marketing Management

    Marketing Management

    I want to know the answers to the following questions.Fundamentals of management applied to food enterprise/industry. Entrepreneurship and setting up of small/medium food enterprises. Fundamentals of agricultural and food marketing. Marketing research for ...

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    Essay Length: 304 Words / 2 Pages
    Submitted: May 3, 2011 By: ssuraj27
  • Marketing Management

    Marketing Management

    Low Market Share / High Market Growth These are the opportunities no one knows what to do with. They aren't generating much revenue right now because you don't have a large market share. But, they are in high growth markets so the potential to ...

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    Essay Length: 295 Words / 2 Pages
    Submitted: May 8, 2011 By: rsheetal
  • Strategy Marketing Management

    Strategy Marketing Management

    Amul's Diversification Strategy: In early 2001, Gujarat Cooperative Milk Marketing Federation (GCMMF) planned to leverage its brand equity and distribution network to turn Amul into India's biggest food brand. Verghese Kurien, Chairman of GCMMF, ...

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    Essay Length: 1,235 Words / 5 Pages
    Submitted: May 18, 2011 By: anoop
  • Marketing Management

    Marketing Management

    Question # 1 1) Discuss and analyze the five stages of purchasing decision model on page 247 of the textbook. Please discuss the processes and importance of each of these stages as discussed on pp. 246 – 249. Answer: The buying decision process: the five- ...

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    Essay Length: 1,478 Words / 6 Pages
    Submitted: April 22, 2013 By: Monica
  • Marketing Management Case Analysis

    Marketing Management Case Analysis

    ... ethical failings of the Minerals Management Service. In your opinion, which ...

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    Essay Length: 1,406 Words / 6 Pages
    Submitted: June 3, 2015 By: Rashmi Jadhav
  • Tesla Inc Marketing Management

    Tesla Inc Marketing Management

    ... -Culture 2.2.4. Technological 2.2.5. Environmental 2.3. Five forces 3.0. Marketing strategy 3.1 Mission 3.2. Marketing objectives 3.3. Target market 3.4. Marketing Mix 4.0. Conclusion 5.0. References 1. Introduction The

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    Essay Length: 2,939 Words / 12 Pages
    Submitted: December 16, 2015 By: vincentlai

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