Swot Analysis on Pan Pacific Hotel

Swot Analysis on Pan Pacific Hotel

SWOT Analysis on Pan Pacific Hotel

Strengths:

- Pan Pacific Hotel is a leading 5 star luxury hotel management company which has always been synonymous with personalized care and its very essence is steeped in its Japanese heritage - a culture of subtleness, delicate service and attention to detail.

- It has a good location. It is adjacent to three shopping malls including Suntec Singapore International Convention and Exhibition Centre and is 20 minutes from Changi International Airport. As such, it is convenience for tourists to shop and to go for any exhibitions.

- It is also located near to esplanade where tourists may get to watch fireworks occasionally and also to view the attractions there.

- It is one of the highest hotels in Singapore. In addition, it has a restaurant located at the very top level of the hotel. This will not only attract tourists staying over at the hotel to dine in, but also Singaporeans who want to have a nice place to dine in, as well as enjoying the nice scenery.

- Pan pacific hotel have different kinds of restaurants due to culture. Examples will be like Japanese food, Chinese food and even Italian food.

- It has different counters inside the hotel for enquiries of tourists such as the arrival counter, departure counter, guest counter and the executive business counter. This can help tourists to know where to queue for when they need help.

- It has different levels for different types of events too. An example will be on level 22, it is delicate to meet the needs of the business traveler and on level 33 and 34, it is the level of Pacific Club where they offers an unrivalled level of personalized attention and luxury.

- There are candles placed inside the toilet which will produce nice smell and make the toilet pleasant for all use.

- There is also a tour desk which can help tourists to plan where they can go for Singapore tour or to visit to those attractions places.

Weaknesses:

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