Wasy of Making Marketing Proposal

Wasy of Making Marketing Proposal

Topic: Marketing

CHASE,

MARKETING PLAN AND MARKETING PROPOSALS

are two different things.

I have explained the marketing plan in details and given an

outline of marketing proposals.

MARKETING PLAN

PRODUCT

-define your product--what is your product

-what is it made of

-what is cost of this product

-is it imported

-is it locally made

-is there a competitive product

-what is the price differential

-how many competitive brands are there

etc

when you answer these questions, it will help to define

your product.

==========================================

MARKET

-who are your potential users

-how many are there in your country

-how many are there in your city

-is it a niche market -small number of users

-how much / how often / do they buy

-is there any changing trends

-is the demand increasing

etc

when you answer these questions/ more, it will help

define your potential market size

==========================================

BUSINESS ENVIRONMENT

-how is the economy affecting your market

-who are the potential competitors

-what are the market share of the competitors

-what is the degree of competition

-what is the basis of competition -is it price/ brand etc

-what government regulations affect this market

etc

when you answer these questions / more , it will help

to understand the impact of environment on your

market.

==========================================

PRODUCT PLAN

-what brand name do you want

-your product market objectives

-how you plan to position your product

-your product marketing strategy to achieve success

etc

when you answer these questions / more , it will help

to understand the need for product market strategy

===========================================

SALES

-what are your sales objectives for the first 12 months

-what will be your dollar revenue

-what will be your total cost

-what will your gross profit estimates

-what geographical areas do you wish to cover

etc

when you answer these questions / more , it will help

to understand the sales target / target market.

==========================================

DISTRIBUTION

-how do want to distribute the products

-is it through your sales team

-is it through distributors

-is it through