Airline Essays and Term Papers
Last update: August 6, 2014-
Marketing Analysis of Jetstar and Virgin Blue Airlines
Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business, leisure and family market but however, it will ultimately be the service companies, and their associated marketing strategies and techniques which, will establish the difference between the market �leader’ and the market �loser’. This analysis
Rating:Essay Length: 3,298 Words / 14 PagesSubmitted: November 27, 2009 -
Southwest Airlines
Brief Introduction Airline industry can be divided into two sub-sectors. The first is traditional airlines such as American Airlines, United Airlines and Delta Airlines. These carriers have global air networks and serve both long-distance and medium-distance routes. The second is low-cost airlines such as Southwest Airlines and JetBlue, which mainly operate medium or short distance routes and only serve domestic clients. In todayЎЇs competitive environment with high oil prices, most traditional airlines suffer huge losses
Rating:Essay Length: 625 Words / 3 PagesSubmitted: November 28, 2009 -
Financial Analysis of Selected Airlines
A BRIEF ANALYSIS OF SELECTED AIRLINEЎЇS PROSPECTS Table of Contents: 1. Introduction 3 2. Trends and Strategies in the Airline Industry: a Brief Overview 3 3. Airline Profiles 5 3.1 Southwest Airlines 5 3.2 United Airlines 5 3.3 American Airlines 5 4. The Impact of Acquisitions and Mergers 6 4.1 United Airlines/USAir 6 4.2 American Airlines/Trans World Airlines 7 4.3 Southwest Airlines/ATA 7 5. The Impact of Bankruptcy Proceedings on Untied Airlines 8 6. Effect
Rating:Essay Length: 5,689 Words / 23 PagesSubmitted: November 29, 2009 -
Cell Phone Use on Airlines Is a No
WHY AIRLINE CELL PHONE USE IS A NO NO Everyone is warned from the flight attendant not to use electronic devices during takeoff and landing, and not to use cell phones anytime on a plane. Even there is no hard proof that cell phones and other electronic devices pose safety risks on an aircraft, airlines suggest these electronic should be viewed as potentially hazardous and the source of an unacceptable risk to aircraft operations. (http://www.channel4000.com/sh/technology/stories/technology-business-20000721-162027.html)
Rating:Essay Length: 321 Words / 2 PagesSubmitted: November 30, 2009 -
Southwest Airline Corporation
Case 3-1: Southwest Airline Corporation About the company Southwest, the well known airline corporation, started from 1971 with three Boeing 737 aircrafts serving only three Texas cities: Dallas, Houston, and San Antonio. In .2004, the company provided more than 417 Boeing 737 jets serving 60 airports across 31 states. Southwest reached $6.5 billion in revenue at year end. According to a comparative financial data in 2004, Southwest had $4.8 billion in net income as compared
Rating:Essay Length: 699 Words / 3 PagesSubmitted: November 30, 2009 -
Southwest Airlines Case Study
Southwest Airlines In 1971 a new airline company was born not knowing what the future had in store for them. Now 35 years later that same airline company is one of the most profitable in the business, 31 consecutive years of profitability at that. What started out as an airline that only flew to three different cities and everybody body thought wouldn’t last is now serving over 58 cities in 30 states. Southwest Airlines places
Rating:Essay Length: 1,174 Words / 5 PagesSubmitted: December 1, 2009 -
570 Classic Airlines Problem Solution
Problem Solution: Classic Airlines University of Phoenix Problem Solution: Classic Airlines Classic will come out ahead and be able to maintain a conservative fuel price margin. Added CRM benefits would immediately be felt by the ability to interact with customers thought the phone channel and the Web channel simultaneously. With the implementation of these changes to Classic, Classic can reap the benefits that maintaining its position as the fifth largest airline company can provide. Describe
Rating:Essay Length: 3,465 Words / 14 PagesSubmitted: December 2, 2009 -
South West Airline
Southwest Airlines Executive Summary Incorporated in 1967, Southwest Airlines Co. (Southwest) is a Customer Service Organization that offers air transportation in the United States. Southwest Airlines flies Boeing 737 aircrafts and provides services to 64 cities in 32 states throughout the United States. Southwest focuses predominantly on point-to-point service, rather than hub-and-spoke service. Southwest offers 411 non-stop city pairs. For the most part Southwest serves short-haul routes with high frequencies. Southwest’s average flight length was
Rating:Essay Length: 251 Words / 2 PagesSubmitted: December 4, 2009 -
United Airlines Flight 93
Name Instructor Name United Airlines Flight 93 January 27, 2006 United Airlines Flight 93 The Centre for Cooperative Research on WWW reported that United Airlines Flight 93 bound for San Francisco, California took off at 8.42 a.m. from Newark International Airport, 41 minutes behind schedule. As per the protocol the Computer Assisted Passenger Prescreening System (CAPPS) "automatically targets passengers for additional screening based on suspicious behavior such as buying one-way tickets or paying with cash.
Rating:Essay Length: 263 Words / 2 PagesSubmitted: December 5, 2009 -
Southwest Airlines Strategic Issue
Strategic Issue Southwest Airlines has never deviated from its niche: short-haul, high frequency, low-fare service, all delivered with award-winning customer service.1 -- Herbert D. Kelleher, Chairman, President, and CEO Southwest's current strategy is to position itself as a cost leader with a focus strategy. The company’s management and employees aim to cost-effectively and reliably fly large number of customers on short, non-stop flights, and to have fun doing it. They are devoted to making flying
Rating:Essay Length: 1,483 Words / 6 PagesSubmitted: December 8, 2009 -
Southwest Airlines: Culture, Values, and Operating Practices
Southwest Airlines: Culture, Values, and Operating Practices Evaluation of the company’s position and strategy: Southwest Airlines is one of the air-travel industry’s great success stories. For most companies, such rapid growth will cause problems: legions of frontline employees taking up the mantle of decision making from core executives and, inevitably, stumbling. A clear and precise strategic principle can help counteract this shortage of experience. In Southwest’s case, employees have consistently made trade-offs in keeping with
Rating:Essay Length: 1,259 Words / 6 PagesSubmitted: December 9, 2009 -
Southwest Airlines Case Analysis
I. Executive Summary A. Problem Statement Southwest Arilines has been facing direct competition in 9 routes of the intra-Califonia market with United Airlines and their “Shuttle By United.” Shuttle By United was designed to be a high-frequency, low fare, minimal amenity, short-haul flight operation initially serving destinations in California and adjacent states who’s intent wsa to “match Southwest’s strategy.” In the four months since Shuttle By United’s inception competition has been fierce resulteing in Southwest
Rating:Essay Length: 819 Words / 4 PagesSubmitted: December 10, 2009 -
Case Analysis on Airline Industry
Case Analysis on the Article, Ў§Competitive Turbulence in the Airline IndustryЎЁ (Segmentation, Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service, Budget, Limited-service, Premium-service Segmentation and Targeting: Psychographic, Behavioral, Geographic and Demographic Positioning: Value proposition matrix (more for more, less for less, etc.) Conclusion and Recommendations: „« SIA in marginal value proposition position, needs to boost promotions and sales pitch. „« Low-cost carriers have good customer attraction value, must boost customer retention
Rating:Essay Length: 2,306 Words / 10 PagesSubmitted: December 11, 2009 -
External Forces Shaping the Future of the Airline Industry
But a year later, at the age of 52, Gopinath began service in south India with a leased 48-seater, $10 million in investment and a conviction that India's burgeoning middle class, which was already buying color TVs and cell phones, would buy air tickets. Barely two years into its operation the no-frills airline, Air Deccan, has grown from one aircraft to 19 and from one daily flight to 123. It has placed a $1.1 billion
Rating:Essay Length: 1,423 Words / 6 PagesSubmitted: December 12, 2009 -
North West Airlines
Introduction While the airline industry has been known for many years to be a rather unstable business, it has suffered more than its share of bad luck over the past few years. Indeed, a significant increase in oil prices, terrorism and bankruptcies are only a few of the problems that have prevented a number of American airlines from remaining afloat financially. In fact, up to the present time, the situation has deteriorated to the extent
Rating:Essay Length: 4,009 Words / 17 PagesSubmitted: December 13, 2009 -
American Airlines
While sitting in Atlanta’s Hartsfield International Airport, one cannot help but to notice and feel an overwhelming dominant presence of one particular airline. Delta as we know it today, traces its roots way back to 1924. Huff Daland Dusters was founded as the world’s first aerial crop dusting organization. In 1928 the company became Delta Air Service, and the following year Delta carried its first passengers over a route stretching from Dallas, Texas to
Rating:Essay Length: 2,648 Words / 11 PagesSubmitted: December 14, 2009 -
Elasticity of the Airline Industry
INTRODUCTION In 1973 Peter Drucker wrote that “mission and philosophy is the key starting point in business” and claimed that the lack of thought and attention given to them as the cause of many frustrations and failures in business. Subsequently Pearce (1982), David (1989), Campbell and Tawadey (1990) and others developed a body of knowledge on mission statements as a strategic tool essential for good management practice. The Ashridge model: MAINTAINING A CORPORATE FOCUS mission
Rating:Essay Length: 2,174 Words / 9 PagesSubmitted: December 14, 2009 -
Classic Airlines Benchmarking
Generic Benchmarking Worksheet Task A: Problem/Opportunity Statement Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members. Response to Task A: Classic Airlines will become a profitable and successful organization by establishing better relationships with its internal and external customers. Generic Benchmarking—The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this
Rating:Essay Length: 2,082 Words / 9 PagesSubmitted: December 15, 2009 -
The Mission of Southwest Airlines
SOUTHWEST AIRLINES The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same
Rating:Essay Length: 359 Words / 2 PagesSubmitted: December 15, 2009 -
Southwest Airlines Case Study
SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the
Rating:Essay Length: 3,004 Words / 13 PagesSubmitted: December 17, 2009 -
Southwest Airlines an Economic Perspective
Southwest and Continental Airlines: A Managerial Economic Perspective Introduction In order for companies to maximize profits and productivity, it is important that they implement managerial economics on both a day-to-day and strategic basis. This paper will compare and contrast Southwest and Continental Airlines from a managerial economic perspective. The goal of the paper is to critically analyze both companies on their use of managerial economic practices. The Airline industry is a capitally intensive industry, and
Rating:Essay Length: 3,082 Words / 13 PagesSubmitted: December 18, 2009 -
Deprecation at Delta Airlines and Singapore Air Lines
Deprecation at Delta Airlines and Singapore Air lines Depreciation helps match the expense of using long lived assets with the revenues the assets helped to produce> what means is that Delta ns Singapore pole Air line depreciates one of its airplanes, it is trying to match the cost of air flight to the revenue that air craft helped to produce. Because air crafts can be an item used for more than one income statement period,
Rating:Essay Length: 727 Words / 3 PagesSubmitted: December 19, 2009 -
Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry?
Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry? Mr Hongwei Jiang [HREF1], School of Aerospace, Mechanical, and Manufacture Engineering [HREF2] , GPO Box 2476V, RMIT University [HREF3], Victoria, 3001, Australia.george.jiang@rmit.edu.au Abstract The main objective of this study is to provide significant new insights into the development and implementation of e-business strategies that will lead airlines to a competitive advantage. The success of application of e-business strategy to airline industry depends on the value
Rating:Essay Length: 5,256 Words / 22 PagesSubmitted: December 20, 2009 -
Southwest Airlines
(1) What is the SouthwestЎ¦s position along the four dimensions? a) Geographic scope Southwest airline provides point-to-point service between midsize cities and secondary airports in large cities. This can help avoiding congestion in large airports and hence save an average 20% of average flight time. b) Choice of business (corporate portfolio) SWA focuses on only airlines services, especially the short-haul flights. c) Vertical Integration decision Southwest airline does all of its own ticketing, not making
Rating:Essay Length: 343 Words / 2 PagesSubmitted: December 21, 2009 -
United Airlines Benchmarking
United Airlines operates more than 3,700 flights a day on United®, United Express® and TedSM to more than 210 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections
Rating:Essay Length: 531 Words / 3 PagesSubmitted: December 22, 2009