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Last update: July 24, 2014
  • Product Strategy of the British Airways

    Product Strategy of the British Airways

    Product Strategy of the British Airways 1.1 Introduction to product strategy Product is the most important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favorable and unfavorable, tangible and intangible received in the exchange of an

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    Essay Length: 958 Words / 4 Pages
    Submitted: December 4, 2009 By: Mikki
  • Change Management in British Airways

    Change Management in British Airways

    INTRODUCTION British Airways is one of the fastest growing airlines in the world. It has grown by its own leadership qualities and unique culture. Bob Ayling, Chief Executive implemented changes in the organization without getting support from its employees. He thought a change is necessary, even when BA was making record profit, because in the long run some decision has to be made. On one side he tried to raise staff morale by reinventing

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    Essay Length: 3,472 Words / 14 Pages
    Submitted: December 11, 2009 By: Kevin
  • Opportunities and Threats for Jetblue Airway

    Opportunities and Threats for Jetblue Airway

    External Environment: Opportunities and Threats for JetBlue Airway Societal environment After September 2001, air travel decreased sharply and major airline companies had lost the money. This makes those airline companies to increase the debt by tapping their credit lines and/or issuing bonds. These actions were vital to help the carriers survive the dramatic decline in passenger levels and fares, and the sharp increase in losses, but left most of the major airlines burdened with huge

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    Essay Length: 259 Words / 2 Pages
    Submitted: December 20, 2009 By: Mike
  • Us Airways History

    Us Airways History

    1.0: Pre-Deregulation US Airways began, in the mid 1930s, calling itself All American Aviation. It began service as an airmail carrier, supplying service to many small western Pennsylvania and Ohio Valley communities. Then, in 1949 All American Aviation changed its name to All American Airways; with the change of name the airline also changed direction in terms of the service it offered. The airline is able to focus on passenger service with the introduction of

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    Essay Length: 1,879 Words / 8 Pages
    Submitted: December 31, 2009 By: Vika
  • Employee Relationship of British Airways

    Employee Relationship of British Airways

    Employee Relationship of British Airways (BA) • Brief description of organisation British Airways happens to be the ninth largest airline in the world, in terms of the number of passengers it carries. At the international level, it operates to more destinations than any other airline and therefore is considered as an airline possessing the strongest network in the international market. At present, it is operating to 167 different destinations in 87 different countries around the

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    Essay Length: 1,080 Words / 5 Pages
    Submitted: January 4, 2010 By: Kevin
  • Current Situation of Virgin Atlantic Airways

    Current Situation of Virgin Atlantic Airways

    Current situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines, which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have

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    Essay Length: 374 Words / 2 Pages
    Submitted: January 8, 2010 By: Edward
  • Jet Blue Airways

    Jet Blue Airways

    Introduction I have done some research on JetBlue Airways Company. After gathering the information I studied the information and have explained what I feel is the problem facing this company. I also have explained what my recommendations for them are. Included in this paper is how to balance between commitment to the stakeholders and commitment to the community. JetBlue Airways JetBlue Airways is a discounted airline that is growing steadily. In this industry they have

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    Essay Length: 641 Words / 3 Pages
    Submitted: January 16, 2010 By: Mike
  • Delta Merges with Us Airways

    Delta Merges with Us Airways

    They want to merge Delta Air Lines and Northwest Airlines to improve life (allegedly) for shareholders and consumers. The companies' stocks plunged after the merger was announced, so we know shareholders aren't crazy. Consumer groups raised heck, too, so they also know what they would be in for. Let's hope antitrust regulators will be similarly clear-eyed. Letting Delta marry Northwest - or US Airways join United Airlines, which is reportedly in the works - will

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    Essay Length: 295 Words / 2 Pages
    Submitted: January 21, 2010 By: Max
  • Cathay Pacific Airways

    Cathay Pacific Airways

    Cathay Pacific Airways is one of the prominent Hong Kong airlines’. Over the past decade they often found ways to over come the unpredictable market. Their main goal was to cut cost, they felt that would the best way for them to make there present felt in the market. Anthony Yeung acting general manager of information technology sort out to complete this challenge. Yeung started at Pacific in 1970 right after he graduated. He wrote

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 2, 2010 By: Wendy
  • Qatar Airways Analysis

    Qatar Airways Analysis

    INTRODUCTION The objective of this assignment is to analyse the current situation of Qatar Airways, as well as to determine possible future strategic options through the application of theoretical frameworks such as value chain analysis, resource edit, stakeholder analysis and Ansoff matrix. BACKGROUND Since its re-launch in 1997, Qatar Airways has attained staggering growth in fleet size and passengers number. From four aircraft in 1997, the group grew to a fleet size of 42 in

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    Essay Length: 284 Words / 2 Pages
    Submitted: February 28, 2010 By: Monika
  • Jetblue Airways Ipo

    Jetblue Airways Ipo

    JetBlue Airways IPO • In April 2000, JetBlue first started in New York City’s John F. Kennedy Airport. • Even after the 2001 terrorist attacks, company remained profitable and was growing aggressively. • To support their growth and offset portfolio losses by their venture capital investors, management was ready to raise additional capital through a public equity offering. • With representatives of co-lead manager Morgan Stanley and the JetBlue board was trying to come to

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    Essay Length: 1,105 Words / 5 Pages
    Submitted: April 4, 2010 By: Janna
  • Qatar Airways

    Qatar Airways

    Background: Qatar Airways is the national airlines of Qatar. It was established on 22 November 1993 when the Amir of Qatar wanted to own airlines follow by his country. Qatar airways started operations on 20 January 1994, which mean almost one year from it is establishments. The beginning was with flight in 20 of January, 1994. Qatar airline used rent plane Boeing 200-737 after that two Airbus planes A310s followed. During 5 years Qatar air

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    Essay Length: 2,937 Words / 12 Pages
    Submitted: May 19, 2010 By: meme
  • British Airways Case Study

    British Airways Case Study

    BRITISH AIRWAYS Introduction: The world today has evolved in numerous ways thanks to the many inventions and discoveries, but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this, long distances have been somehow ‘shortened’ hence altering people’s concept

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    Essay Length: 2,173 Words / 9 Pages
    Submitted: May 26, 2010 By: Janna
  • Us Airways Merge with America West: A Statistical View

    Us Airways Merge with America West: A Statistical View

    Background Since the announcement of the merger between US Airways and America West Airlines in September 2005, several systems issues have become apparent. The management team agrees that the largest issue currently facing the new US Airways is the ineffectiveness of the new vacation booking system available to online customers. Despite over 6 months of transition time, US Airways and America West Airlines continued to hold onto separate websites. Having separate websites wreaked havoc in

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    Essay Length: 1,712 Words / 7 Pages
    Submitted: May 29, 2010 By: Mike
  • Jetblue Airways

    Jetblue Airways

    INTRODUCTION JetBlue Airways entered the market in 2000 from a position of financial strength, leadership capability and several rare advantage points uncommon to others in the industry: 1) David Neeleman, the founder, had several years of industry experience as a result of having successfully launched and sold an airline (Morris Air), bringing both explicit and tacit knowledge into the his new venture; 2) Neeleman was afforded the opportunity to work directly with his idol, Herb

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    Essay Length: 319 Words / 2 Pages
    Submitted: May 31, 2010 By: Andrew
  • Jetblue Airways Corporation

    Jetblue Airways Corporation

    JetBlue Airways Corporation is a passenger airline that we believe has established a new airline category —a "value airline" —based on service, style, and cost. Known for its award-winning customer service and free TV as much as for its competitive fares, JetBlue believes it offers its customers the best coach product in markets it serves with a strong core product and reasonably priced optional upgrades. Our Value Proposition Our mission is to bring humanity back

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    Essay Length: 1,626 Words / 7 Pages
    Submitted: April 27, 2011 By: technique
  • Virgin Atlantic Airways

    Virgin Atlantic Airways

    Virgin Atlantic Airways (VAA) operates long-haul routes between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia. The company services customers via four contact centres in the United Kingdom and the United States, as well as via two service providers in India and the United States. Together they handle more than 2 million sales and service calls each year. These contact centres have been leveraging Aspect solutions since 1994

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    Essay Length: 568 Words / 3 Pages
    Submitted: April 28, 2011 By: lzegna
  • Maintenance Strategy Japan Airlines Versus All Nippon Airways

    Maintenance Strategy Japan Airlines Versus All Nippon Airways

    Maintenance Strategy Japan Airlines versus All Nippon Airways Hiroki Sayama Graduate Student Report Distributed February 6, 2008 Abstract The Japan Airlines Co. Ltd. (JAL), the Japan's national flag carrier and one of the airline giants in the world, is continuously suffering a financial loss. Following a series of safety problems and reported management infighting tarnished the firm's image and JAL is losing public trust. JAL has yet recovered flagship pride since the flight 123 catastrophic

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    Essay Length: 3,311 Words / 14 Pages
    Submitted: April 30, 2011 By: hirublue
  • British Airways Background

    British Airways Background

    British Airways Background[1] This is a airline barrier of the United Kingdom(UK) as it was founded on 31 March 1974 after the BOAC(British Overseas Airways Corporation) and BEA(British European Airways Corporation) merger. They have two hubs which are situated(located)in London Gatwick and London Heathrow Airport. But the main hub is in London Heathrow Airport. It headquarters is located in Waterside, London as the key people are Willie Walsh(CEO) and current Liverpool FC and BA chairman

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    Essay Length: 1,092 Words / 5 Pages
    Submitted: May 11, 2011 By: natasha10
  • Cathay Pacific Airway

    Cathay Pacific Airway

    Sheffield Hallam University BSc (Hons) Hospitality Business Management Strategic Management Cathay Pacific Airway Student Name: Au Ka Yu Student No.: 137017725 Module Tutor: Jennifer Leung Submission Date: 13 December 2013 Word count: 3,002 ________________ Content Introduction Company Background Product Portfolio 4 Targeted Market 5 Resources 5 Competences 6 Competitive advantage 6 Micro & Marco External Environmental Analysis 6 Analysis of Cathay Pacific Airway by Porter’s Five Forces Model 7 Analysis of Cathay Pacific Airway by

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    Essay Length: 3,672 Words / 15 Pages
    Submitted: September 6, 2014 By: hipp
  • Airway Care Cornell Notes

    Airway Care Cornell Notes

    Upper Airway or Glottic Obstruction * Most Common issues is Soft Tissue of upper airway due to decrease LOC * Loss of Muscle Tone - – Usually evidence of decrease LOC * Swelling –Common Allergic reaction Glottic vs Sub-glottic * First Thing - While walking in the room.. - Look at pt take in their color, WOB Is there any rise & fall of the chest? First thing you do is open airway -Do head

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    Essay Length: 1,010 Words / 5 Pages
    Submitted: April 15, 2017 By: samantha2017