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Last update: July 6, 2014
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Darby Case Study

    Darby Case Study

    I. Problem Description The Darby Company is re-evaluating its current production and distribution system in order to determine whether it is cost-effective or if a different approach should be considered. The company produces meters that measure the consumption of electrical power. Currently, they produce these meters are two locations – El Paso, Texas and San Bernardino, California. The San Bernardino plant is newer, and therefore the technology is more effective, meaning that their cost per

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    Essay Length: 318 Words / 2 Pages
    Submitted: January 13, 2010 By: Mike
  • Area of Study; Justice

    Area of Study; Justice

    In the Puritan New England town of Salem, Massachusetts, a group of girls goes dancing in the forest with a black slave named Tituba. While dancing, they are caught by the local minister, Reverend Parris. One of the girls, Parris’s daughter Betty, falls into a coma-like state. A crowd gathers in the Parris home while rumours of witchcraft fill the town. Having sent for Reverend Hale, an expert on witchcraft, Parris questions Abigail Williams, the

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    Essay Length: 806 Words / 4 Pages
    Submitted: January 13, 2010 By: Mike
  • ‘in Her Preface to Mary Barton, Gaskell Writes “i Know Nothing of Political Economy of the Theories of Trade.I Have Tried to Write Truthfully.” What Kinds of Truths Does She Attempt to Convey?

    ‘in Her Preface to Mary Barton, Gaskell Writes “i Know Nothing of Political Economy of the Theories of Trade.I Have Tried to Write Truthfully.” What Kinds of Truths Does She Attempt to Convey?

    Although ‘Mary Barton’ is a novel the revolves around the effects of the industrialisation in and around Manchester, Gaskell is right in claiming that she rejects the notions of political economy and trade theories. It is a novel that is centralised around the people involved, rather than the trade itself. She uses the lives and the ups and downs of the people of Manchester to paint a vision of the effects of the politics and

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: January 13, 2010 By: Mikki
  • Selecting Critical Business Processes: A Case Study

    Selecting Critical Business Processes: A Case Study

    HEADNOTE Organizations often struggle with assessing the impact their critical business processes makes on their overall competitiveness. Often, critical processes that perform at acceptable levels can be enhanced to improve the competitive advantage. We present a methodology to assist managers in determining not only a critical business process through comprehensive selection criteria, but also its impact on the vision of the firm. The methodology has been tested in several organizations. One firm's results are presented

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    Essay Length: 537 Words / 3 Pages
    Submitted: January 13, 2010 By: Monika
  • Coach, Inc. Case Study

    Coach, Inc. Case Study

    Abstract Coach, Inc began operations in 1941 in New York to produce women’s handbags. It’s initial strategy focused on being the lowest cost provider by setting prices approximately 50 percent lower than more luxurious brands. This strategy was very effective until the mid-1990’s when consumer preferences began to change away from traditional leather bags (Gamble, 2007). Coach began a restructuring of its approach to sales in 1996 with the introduction of market research to determine

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    Essay Length: 1,048 Words / 5 Pages
    Submitted: January 13, 2010 By: Jack
  • E-Bay Case Study

    E-Bay Case Study

    Since eBay was launched in 1995 the company has grown at an incredible rate. It is the founder of online auctioning and it has been difficult from a leadership point of view to accommodate the needs of the company and clients as development of services are being established. As a leader of this company it is important to shape the organizations goals, motivate behavior toward the achievement of those goals, and help define the organizational

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: January 13, 2010 By: Mike
  • Case Study Consumer Research Inc.

    Case Study Consumer Research Inc.

    This case study included information on a sample of fifty credit card accounts. This information, table one, included household size, annual income, and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56, analyzing the graph there is a correlation of household size to amount

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    Essay Length: 1,025 Words / 5 Pages
    Submitted: January 13, 2010 By: Mikki
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    BRIEF HISTORY Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and nicknamed it "porkopolis" because of its dependence on swine slaughterhouses. The shop made candles and soaps from the leftover fats. By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 14, 2010 By: Victor
  • Politics

    Politics

    In this system of government, the executive and legislative branches are separate. For Kant is was not important so much who has the power, but rather that the person with executive power is doing so for the general will. In Kant's theory, the executive is subordinate to the legislative. He was not so much concerned about what the law should be but rather how it is administered. He believed that the laws should be administered

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    Essay Length: 371 Words / 2 Pages
    Submitted: January 14, 2010 By: Mike
  • Hydrocan - Stagreen Case Study

    Hydrocan - Stagreen Case Study

    Summary Overview The company HydroCan is planning to launch a new type of lawn car product called “StaGreen”. They have hired a consulting group called “Stone Age Marketing Consultants” to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is

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    Essay Length: 750 Words / 3 Pages
    Submitted: January 14, 2010 By: July
  • Marlboro Case Study

    Marlboro Case Study

    Product Attributes: • Brand: Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market. • Package and label: The geometric design of the red, white and black-lettered flip-top Marlboro package boosted

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    Essay Length: 525 Words / 3 Pages
    Submitted: January 14, 2010 By: Jessica
  • Alice Walker to Clinton

    Alice Walker to Clinton

    Alice Walker’s letter written to Bill Clinton reveals her concerns about issues of poverty and social injustice in Cuba, particularly for the children there. Her letter is an argument made to convince the former President that the embargo bill that he signed was wrong. The reason she gives to back up her claim is that the embargo is hurting the people of Cuba by taking away food from the children. Walker’s argument is mostly from

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    Essay Length: 742 Words / 3 Pages
    Submitted: January 14, 2010 By: Vika
  • Spyware Case Study

    Spyware Case Study

    CASE STUDY: SPYWARE Shante Bourne MIS-5147 There are many PC surveillance tools that allow a user to monitor all kinds of activity on a computer, ranging from keystroke capture, snapshots, email logging, and chat logging just to name a few. These tools are often designed for parents, businesses and similar environments, but can be easily abused if they are installed on your computer without your knowledge. Tools such as these are perfectly legal in most

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    Essay Length: 395 Words / 2 Pages
    Submitted: January 14, 2010 By: Steve
  • Starbucks Case Study

    Starbucks Case Study

    #1) Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets: The controllable factors that Starbucks has encountered entering the global market are similar to those in their domestic market. These factors include product, price, place and promotion. The Starbuck's name and image connect with millions of consumers around the globe. Internally, Starbuck's is able to make adjustments to fit a county's cultural tastes and expectations regarding their product, it's price,

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    Essay Length: 1,561 Words / 7 Pages
    Submitted: January 14, 2010 By: July
  • Latin Politics

    Latin Politics

    Topic: Examine what effect the major agents of socialization have had on you and your way thinking about politics. What is your earliest memory of thinking about politics? When did you first begin to know something about presidents or political parties? What influence along these lines did your family have on you? Your school (s)? Your neighborhood (or may be your former country)? Your peers, experiences, etc? When you come from a third world country,

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    Essay Length: 435 Words / 2 Pages
    Submitted: January 14, 2010 By: Anna
  • Martin Luther Kings Christian Ethics in Politics

    Martin Luther Kings Christian Ethics in Politics

    Henry A. History 390 February-12-2007 Title: Martin Luther Kings Christian Ethics In Politics Thesis: Martin Luther King commitment to economic and social justice went beyond the reflection and dived in the arena of active life. His ethical religious background helped shape his though on civil disobedience for the betterment of minorities. Martins legacy of civil disobedience was rooted in his refusal to separate religious faith and moral considerations from politics, legal matters, and social reform.

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    Essay Length: 853 Words / 4 Pages
    Submitted: January 14, 2010 By: Vika
  • Career Change Case Study

    Career Change Case Study

    Community and Family Studies- Assessment Case study- A career change 1. List Anthony’s primary and secondary needs: Primary: food, shelter, clothing, water, money. Secondary: support, safety, respect, happiness, security. 2. Describe how work, for Anthony, meets the needs outlined in Maslow’s hierarchy of needs: a) Physiological needs: Work provides money for physiological needs such as food, shelter, water, and clothing. b) Safety and security: Anthony’s wok provides a safe and secure environment, also financial and

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    Essay Length: 656 Words / 3 Pages
    Submitted: January 15, 2010 By: Stenly
  • Maori Politics

    Maori Politics

    Can the mainstream political activities of the Maori Party represent and deliver on the needs of militant Maori groups? The mainstream political activities of the Maori Party can not represent and deliver on the needs of militant Maori groups. This will be demonstrated with the help of Antonio Gramsci and his ideas of ‘passive revolution’ and ‘hegemony’. In order to determine what the needs of militant Maori are we must evaluate the history of Maori

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    Essay Length: 3,224 Words / 13 Pages
    Submitted: January 15, 2010 By: Mike
  • Alice Walker, Warrior Marks: Female Genital Mutilation and the Sexual Blinding of Women.

    Alice Walker, Warrior Marks: Female Genital Mutilation and the Sexual Blinding of Women.

    Alice Walker, Warrior Marks: Female Genital Mutilation and the Sexual Blinding of Women. New York: Harcourt Brace, 1993, 373pp. Female genital mutilation, also known as female circumcision, is a practice that involves the removal of part or all of the female external genitalia. It occurs throughout the world, but most commonly in Africa where they say that it is a tradition and social custom to keep a young girl pure and a married woman faithful.

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    Essay Length: 1,022 Words / 5 Pages
    Submitted: January 15, 2010 By: Jack
  • To What Extent Is Globalisation a Relatively New Process in World Politics?

    To What Extent Is Globalisation a Relatively New Process in World Politics?

    To what extent is globalisation a relatively new process in world politics? In this essay, I will be attempting to explain to what extent is globalisation a relatively new process in world politics. The definitions of globalisation and it's history; from which can debated if there is an actual history to globalisation or is it just a recent process in world politics. This essay will making the argument that it is not a new process

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    Essay Length: 337 Words / 2 Pages
    Submitted: January 16, 2010 By: Edward
  • Power and Politics

    Power and Politics

    Power and Politics Paper Organizational Behavior MGT/331 Introduction Power is defined as the ability or official capacity to exercise control; authority. It has also been identified as a person, group, or nation that has great influence or control over others. Politics is defined as the art or science of government or governing, especially the governing of a political entity, such as a nation, and the administration and control of its internal and external affairs. As

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    Essay Length: 1,688 Words / 7 Pages
    Submitted: January 16, 2010 By: Kevin
  • Drawing on Appropriate Theory & Examples (i.E. Published Research, Case Studies and Personal Examples) Discuss the Extent to Which Managers Can Influence the Culture of an Organisation?

    Drawing on Appropriate Theory & Examples (i.E. Published Research, Case Studies and Personal Examples) Discuss the Extent to Which Managers Can Influence the Culture of an Organisation?

    Culture is a term that is used in workplaces discussions but it is taken for granted that we understand what it means. In their publication In Search of Excellence, Peters and Waterman (1982) drew a lot of attention to the importance of culture to achieve high levels of organisational effectiveness. They made use of over 100 years of theory and research in cultural anthropology and folklore studies to inspire and legitimise their efforts. This generated

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    Essay Length: 2,887 Words / 12 Pages
    Submitted: January 16, 2010 By: Mike
  • Observation Study on the Relationship Between Height and the Choice of Footwear

    Observation Study on the Relationship Between Height and the Choice of Footwear

    1.0. Introduction In this observation study, the objective is to observe if females who are shorter (in height) tend to wear elevated footwear, such as high heels or platform shoes, more often than taller females. Hence the hypothesis below was formed. Hypothesis: More short females (versus tall females) wear elevated footwear (versus dgdfgdfgdfg flat footwear) Males were left out of this observation study as it is not the social norm in the study’s location (Singapore)

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    Essay Length: 1,376 Words / 6 Pages
    Submitted: January 16, 2010 By: Tasha
  • Beethoven Study Guide

    Beethoven Study Guide

    Beethoven Study Guide v Ludwig Van Beethoven was born in 1770 in the town of Bonn, Germany v His was given the same name as his grandfather who was a court musician in Bonn v His father, Johann, was not a talented musician and was a cruel first tutor for Ludwig v Beethoven had 2 brothers v Beethoven wrote his first music composition when he was just 12 years old. v Christian Neefe was Beethoven’s

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    Essay Length: 689 Words / 3 Pages
    Submitted: January 16, 2010 By: Mike