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Last update: July 6, 2019
  • Case Study Analysis Callaway Golf

    Case Study Analysis Callaway Golf

    The key issues concerning Callaway Golf Company are: * Relationship with its retail partners * New product development * Marketing strategy Problem: Callaway has experienced its first loss of $ 27 million after 10 years of growth. Competitors had finally caught up to Callaway’s superior R & D capabilities and are flooding the market with new products and promotions, raising the bar for consumers on when to replace their equipment. Callaway's strategic success in 1988

    Essay Length: 1,362 Words / 6 Pages
    Submitted: January 1, 2010 By: Edward
  • Amazon.Com Case Study

    Amazon.Com Case Study

    Strategic Management The main area we will look at is Amazons strategic management capabilities, we will look at the External factors that have influenced Amazons stratgey and the Opportunities and Threats this industru poses. We will also look at the strengths and weakenesses that Amazon have to address these threats and take advantage of the opportunites presented to them Firstly it is necessary to conduct an external analysis of the environmnet that may have influenced

    Essay Length: 512 Words / 3 Pages
    Submitted: January 1, 2010 By: Wendy
  • Itunes Case Study

    Itunes Case Study

    History and Features iTunes is a digital media player application for playing and organizing digital music and video files. It is based on a media player called SoundJam MP, which was released by a company called Casday & Greene in 1999. Apple purchased the rights to SoundJam software in 2000. They added features as well as a new user interface and introduced it to the market as iTunes 1.0 in 2001. Seven major versions of

    Essay Length: 2,515 Words / 11 Pages
    Submitted: January 2, 2010 By: Wendy
  • Case Study on Shanghai Jahwa

    Case Study on Shanghai Jahwa

    Shanghai Jahwa, established as early as in 1898, is the largest domestically owned (joint held by shanghai Industrial Investment group and Shanghai Jahwa corporation) Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with annual growth rates of more than 30 per cen. This spectacular growth rate has attracted and been fuelled by the entry of major multinationals, including major PondЎЇs(Unilever), Procter & Gamble, Shiseido,

    Essay Length: 279 Words / 2 Pages
    Submitted: January 2, 2010 By: Kevin
  • Case Study

    Case Study

    Overview A student on the dean’s list every semester, Carrie came into treatment because she felt she was simply not herself anymore. She used to remember times when she was happy. Recently, her boyfriend had just broken up with her. She was dating him for approximately ten months. The breakup came out of no where and she was not expecting it. At one point they had talked about taking a break, but it was brief

    Essay Length: 1,019 Words / 5 Pages
    Submitted: January 3, 2010 By: Monika
  • The Wallace Group - Case Study

    The Wallace Group - Case Study

    Running Head: THE WALLACE GROUP- CASE STUDY Unit 1 IP- The Wallace Group George DelMoral AIU Online MKT46 MGT485 Global Strategic Management Matt Fok March 25, 2006 A. What is the most important problem facing the Wallace Group? There are numerous problems associated with the Wallace Group, but the most important seems to be inefficiency from the lack of utilizing strategic management. a. The Wallace Group suffers from moving back and forth from an entrepreneurial

    Essay Length: 752 Words / 4 Pages
    Submitted: January 3, 2010 By: Bred
  • Nantucket Nectars Case Study Review

    Nantucket Nectars Case Study Review

    Tom Scott and Tom First were entrepreneurs and for about 9 years worked tirelessly performing many of the core operational activities required to manage their company. When the time came for them to decide on how to grow their company, my decision to negotiate an agreement to sell all or a portion of the company stock would have been based on 1) raise capital to support the business’s strategic plan, 2) align new management to

    Essay Length: 291 Words / 2 Pages
    Submitted: January 3, 2010 By: Anna
  • Lulu.Com Case Study

    Lulu.Com Case Study Organization: formed around a devoted team with a variety of unique talents critical to operation and adaptation within the highly competitive world of print on demand. The employees are well matched to their tasks and positioned within a horizontal organization with Bob Young and Gart Davis at their head setting the strategic direction. The structure allows for increased responsiveness and productivity within the company while giving the employees ownership of their ideas. Culture:

    Essay Length: 768 Words / 4 Pages
    Submitted: January 3, 2010 By: Vika
  • Pepsi Blue Case Study - the Challenges Inherent in Executing a Global Re-Branding Campaign

    Pepsi Blue Case Study - the Challenges Inherent in Executing a Global Re-Branding Campaign

    PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal

    Essay Length: 1,473 Words / 6 Pages
    Submitted: January 4, 2010 By: Steve
  • Walmart - a Case Study in Managing Technical Transitions

    Walmart - a Case Study in Managing Technical Transitions

    WAL-MART.COM: A Case Study in Managing Technical Transitions Managing Technical Transitions Prof. Michael Lawless February 24, 2001 Prepared by: Andrew Bender Ann Howell Amy Lavin David Torgerson Founded in 1962 by Sam Walton, Wal-Mart followed an amazing pattern of success and growth, eclipsing all other U.S. department store retailers by the early 1990's. In early spring 2001, Wal-Mart enjoyed a huge market capitalization of over $230B, which was down from highs of nearly $300B in

    Essay Length: 463 Words / 2 Pages
    Submitted: January 4, 2010 By: Wendy
  • Nike Case Study

    Nike Case Study

    Nike Although our portfolio only has a one percent allocation to Nike, this stock has proved to be the most profitable thus far out of the stocks that were required to be in the portfolio. Nike has surpassed analysts’ expectations for fiscal third quarter, reporting a 32% jump in earnings according to Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased

    Essay Length: 658 Words / 3 Pages
    Submitted: January 4, 2010 By: Jon
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has two segments: The Wal-Mart Stores and The SAM’S CLUB. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and accessories;

    Essay Length: 282 Words / 2 Pages
    Submitted: January 4, 2010 By: Kevin
  • Nelnet, Inc Case Study

    Nelnet, Inc Case Study

    Nelnet, Inc. is one of the leading educational planning and finance companies in the United States. They have been in business for over 20 years and have steadily grown their share of the student lending market through their years of business. By having a strong vision with equally strong planning and goal setting functions in place, they have securely set themselves up for success in the educational lending and finance arena. Nelnet’s vision of “Making

    Essay Length: 1,309 Words / 6 Pages
    Submitted: January 4, 2010 By: David
  • Botulism - a Case Study

    Botulism - a Case Study

    Every year, about 110 cases of botulism are reported in the United States. About 25% of the cases result from food, while 72% are infant botulism and 3% are wound botulism. Food-borne botulism is usually caused by eating home-canned foods that are contaminated with the toxin botulin. Botulin is produced by Clostridium botulinum, which is the name of a group of bacteria commonly found in soil. The bacteria grow best in low-oxygen conditions. The

    Essay Length: 543 Words / 3 Pages
    Submitted: January 4, 2010 By: Mike
  • Electrolux Case Study

    Electrolux Case Study

    Electrolux Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. In Europe, Electrolux has factories located in Italy, Germany, Sweden, UK and France, and is currently growing fast in Eastern and Central Europe The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products

    Essay Length: 571 Words / 3 Pages
    Submitted: January 5, 2010 By: Mike
  • Case Study

    Case Study

    1. How does Starbucks’ approach to social responsibility relate to the three concepts of social responsibility described in the text? Starbucks’ approach to social responsibility relates to stakeholders, societal, and profit responsibility in many ways. It relates to stakeholder responsibility with the employees or partners, their coffee farmers, and customer satisfaction. The video stated “social responsibility start with the employees”. Starbucks offer employees health care benefits and stock options to all employees half time or

    Essay Length: 380 Words / 2 Pages
    Submitted: January 5, 2010 By: Tasha
  • Fairfield University Case Study

    Fairfield University Case Study

    Introduction to Case Study by Winston Tellis+ The Qualitative Report, Volume 3, Number 2, July, 1997 ( -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem faced by Fairfield University, the characteristics of the case methodology, and lays the foundation

    Essay Length: 5,969 Words / 24 Pages
    Submitted: January 5, 2010 By: July
  • Enron Case Study

    Enron Case Study

    In a matter of simply 15 years, Enron, from being close to a non-entity, expanded to being the seventh largest company of the country with a staff of more than 21,000 people and with offices in more than 40 countries. But lies, shady dealings and blatant deception were the inside story at Enron and when the scandal broke out in 2002, it shook the very foundation of the U.S. economy. It was in the fall

    Essay Length: 759 Words / 4 Pages
    Submitted: January 5, 2010 By: Jon
  • Case Study of Proctor & Gamble

    Case Study of Proctor & Gamble

    Case Study of Proctor & Gamble There is no question whether or not Proctor & Gamble is a strong company and a prominent force in the consumer goods market segment; but what sets them apart from their competition? What makes them such a power house in their market? When determining a companies strengths, such as P&G’s you must take a look at the companies resources. A companies resources are often what sets them apart from

    Essay Length: 676 Words / 3 Pages
    Submitted: January 5, 2010 By: Mike
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta, but have local operations in over 200 countries around the world. Some of the key success factors for Coca-Cola include a great product, a successful brand image, fun advertising, creative marketing, variety of products and most important a thriving future. They have been

    Essay Length: 412 Words / 2 Pages
    Submitted: January 5, 2010 By: Victor
  • Abercrombie and Fitch Case Study

    Abercrombie and Fitch Case Study

    LAST YEAR, a lawsuit against retail chain Abercrombie and Fitch introduced a new "-ism" into the American lexicon of prejudice: lookism. Abercrombie admitted to having a national policy of recruiting attractive people to work at their stores. However, anti-discrimination law entered the picture when Abercrombie appeared to have an overly inclusive definition of "attractive" as white. This conceptualization should set off a bell in the heads of most Americans: Warning, racism may be afoot. Others

    Essay Length: 806 Words / 4 Pages
    Submitted: January 5, 2010 By: Steve
  • Merck & Co. Case Study

    Merck & Co. Case Study

    Executive Summary In 2000, Merck & Co., Inc., a global research-driven pharmaceutical company, was facing a threat that patents of their most popular drugs would expire in two years. Following by the patents’ expiration, company’s sales and profits would decline dramatically since generic substitutes would take place. The only way to recover the loss caused by patents’ expiration was to develop new drugs and refresh the company’s portfolio. LAB Pharmaceuticals, who specializes in developing compounds

    Essay Length: 2,390 Words / 10 Pages
    Submitted: January 5, 2010 By: Edward
  • Abc, Inc. Case Study

    Abc, Inc. Case Study

    Introduction Mr. Carl Robins, who is a new campus recruiter for ABC, Inc., fell short on planning and execution of the new employee orientation. His lack of planning and execution could imply that either Carl is not fully qualified, or ABC, Inc. does not have a very solid mentoring program. Being a new employee of only six months, Carl’s supervisor/manager should have been monitoring Carl’s planning of the new employee’s orientation and offer assistance if

    Essay Length: 772 Words / 4 Pages
    Submitted: January 5, 2010 By: Janna
  • United Parcel Service (ups) Case Study

    United Parcel Service (ups) Case Study

    UPS Strike In early August of 1997 the United Parcel Service (UPS) had a predicament on its hands, a teamsters strike. UPS, the world’s largest package distribution company was coming off a year [1996] in which they reported sales of $22.4 billion. UPS Employed ,000 management and non-union employees compared with 185,000 teamsters who are part of the AFL-CIO that were going on strike. The teamsters rejected a contract extension offer from the company

    Essay Length: 1,900 Words / 8 Pages
    Submitted: January 5, 2010 By: Tommy
  • Historical Research Paper: Oil Spill Case Studies Burmah Agate

    Historical Research Paper: Oil Spill Case Studies Burmah Agate

    Burmah Agate 1979 For my historical research paper I decided to write about a spill called "Burmah Agate". It all began in the quiet morning of November 1, 1979. The Burmah Agate and the Mimosa collided at the entrance to the Galveston Harbor. The affects were absolutely devastating. The Mimosa struck the Burmah Agate on its starboard side, tearing an 8 by 15 foot hole in the hull. Before anyone could even comprehend what had

    Essay Length: 2,485 Words / 10 Pages
    Submitted: January 6, 2010 By: Tommy

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