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1,423 Essays on B2b B2c Marketing. Documents 676 - 700 (showing first 1,000 results)

Last update: August 6, 2014
  • Market Research

    Market Research

    The product which we have chosen to use is from our own creation. Which is called; Refresh, it consists of a kit that serves for many multi-tasking purpose and functions to cleanness the body. The objection of this product is to provide a quick and fast solution to keeping the body clean and fresh. It consists of cleaning products for the entire body, that can be used anywhere and anytime. Reasonable price at nineteen ninety

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    Essay Length: 617 Words / 3 Pages
    Submitted: February 12, 2010 By: Artur
  • Marketing and online Dating

    Marketing and online Dating

    In the very unique industry of online dating, an e-business must use many marketing tools and techniques to catch the eyes of the business’s audience. If the e-business is for some reason unable to accomplish this, the online dating sight will not last long. This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry. There will also be a rating of the three most common online dating networks,

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    Essay Length: 771 Words / 4 Pages
    Submitted: February 12, 2010 By: July
  • Business and Market Exposure Maersk Line

    Business and Market Exposure Maersk Line

    Business and market exposure Maersk Line Dependency on global economy and world trade Being in an international industry, the market for Maersk Line is global and the demand for its container shipping services is directly correlated with the development in the global economy and the world trade situation. Globalization of world industries, spurred by deregulation policies and trade liberalization, as well as an increase of export volume from e.g. China has in recent years been

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    Essay Length: 538 Words / 3 Pages
    Submitted: February 12, 2010 By: Mike
  • Oligopolistic Market

    Oligopolistic Market

    Oligopolistic Market An oligopoly exists when a few companies dominate an industry. This concentration often leads to collusion among manufacturers, so that prices are set by agreement rather than by the operation of the supply and demand mechanism. For an oligopoly to exist, the few companies do not need to control all the production or sale of a particular commodity or service. They only need to control a significant share of the total production or

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    Essay Length: 852 Words / 4 Pages
    Submitted: February 13, 2010 By: Victor
  • Marketing: The Importance of Marketing in Organizational Success

    Marketing: The Importance of Marketing in Organizational Success

    Marketing: The Importance of Marketing in Organizational Success Marketing: The Importance of Marketing in Organizational Success In the corporate world today, in 2008 creating a thriving corporation faces many challenges. These obstacles often affect their rate of longevity. Even industries that are internationally recognized and set the standards struggle daily to maintain status quo. Marketing is a vital component to the prosperity of all organizations. The marketing strategies include obtaining new clients, branding, and influencing

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    Essay Length: 687 Words / 3 Pages
    Submitted: February 13, 2010 By: Wendy
  • Making Money When the Market Is Mistaken!

    Making Money When the Market Is Mistaken!

    Making Money When the Market is Mistaken! Part 1.) I did my program review on a one-hour show I watched straight through. It was called, “Making Money when the Market is Mistaken.” The lead man basically running the show was Conrad De Aenlle. He is also a writer for the New York Times and is an expert on making money. The show was basically on Stocks and how J.P. Morgan runs their company. Now nobody

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    Essay Length: 1,082 Words / 5 Pages
    Submitted: February 13, 2010 By: Mike
  • Marketing

    Marketing

    1.0 Executive Summary Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market. American Technology will change its focus to differentiate itself from box pushers and improve the business by filling the real need of small business and high-end home office for reliable information technology including hardware, software, and all

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    Essay Length: 2,821 Words / 12 Pages
    Submitted: February 13, 2010 By: Anna
  • Mkt421 Marketing Mix

    Mkt421 Marketing Mix

    University of Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix,

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    Essay Length: 1,039 Words / 5 Pages
    Submitted: February 13, 2010 By: Monika
  • Diesel for Successful Living - Branding Strategies for an Up-Market Line Extension in the Fashion Industry

    Diesel for Successful Living - Branding Strategies for an Up-Market Line Extension in the Fashion Industry

    Table of content • The evolution of Diesel’s identity page 3 • The analysis of both brands: Diesel & StyleLab page 6 • D-Diesel and StyleLab: How closely should they be associate in the mind of consumer? page 10 • Three possible branding strategy for the StyleLab brand and their variants page 12 • Diesel: a continuous evolution since 1978 to the present page 14 • References page 17 2 1.1 The evolution of Diesel

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    Essay Length: 3,490 Words / 14 Pages
    Submitted: February 13, 2010 By: Tasha
  • Market Segmentation

    Market Segmentation

    Market Segmentation ________________________________________ Targeting a segment of the market can be a powerful strategy. It’s the concentration of marketing effort to dominate a market niche. Market segmentation is the process of identifying and targeting groups of individuals who are similar to one another. Markets can be segmented in many different ways: by product or service needs, by sensitivity to price, by geographic area, by demographic segment, or by psychographics and lifestyles. Successful segmentation depends on

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    Essay Length: 636 Words / 3 Pages
    Submitted: February 14, 2010 By: Top
  • Marketing-Cadbury’s

    Marketing-Cadbury’s

    Definition Of Marketing Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and

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    Essay Length: 949 Words / 4 Pages
    Submitted: February 14, 2010 By: Mike
  • Marketing

    Marketing

    Steroids are known as synthetic versions of the naturally occurring male sex hormone testosterone. Although some people think that there are only positive effects from the use of steroids, there are far more negative effects than there are positive ones. Steroids may make you look bigger and feel stronger, but eventually they will become very detrimental to your body. There are physical and mental side effects to the use of steroids, and the continued use

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    Essay Length: 897 Words / 4 Pages
    Submitted: February 14, 2010 By: Wendy
  • Analysis of Financial Markets and Institutions

    Analysis of Financial Markets and Institutions

    Financial Markets and Institutions Looking at John’s portfolio it is clear that he has decided to invest in many different types of company, that range from Banking to Information Technology. This spreads the risk factor and means that john has a much better chance of not making a big loss as his investments are widely spread. Obviously John’s main investment objective is to get the biggest return on his investments. Looking at his investments John

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    Essay Length: 1,172 Words / 5 Pages
    Submitted: February 15, 2010 By: Mike
  • Non-Traditional Marketing

    Non-Traditional Marketing

    On the one hand it is true that non-traditional marketing can offer great opportunities and has shown great results. It has many advantages that I already listed and mentioned in the answer 1 and 2. Among all other big advantage, non-tradional marketing enable marketers to attract consumer’s attention which is really imported. Moreover the brand is not the one directly communicating on the product: journalists, medias, or consumers will do the job communication for the

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    Essay Length: 279 Words / 2 Pages
    Submitted: February 15, 2010 By: Stenly
  • Boeing Market Analysis

    Boeing Market Analysis

    The Boeing Company is a major player in the aerospace and defense industry with over 150,000 employees. As of 2006 they led the commercial and defense aircraft market as the company with the largest total revenue. (Defense News , 2007). The corporation is divided into five separate business units/services. Commercial Airplanes and Integrated Defense Systems are the two major components. The other three units span control over research and development, services and financial services; Phantom

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    Essay Length: 6,452 Words / 26 Pages
    Submitted: February 15, 2010 By: Vika
  • The Marketing Concept

    The Marketing Concept

    Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood, forgotten, or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation), rather than on the firm’s current

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    Essay Length: 294 Words / 2 Pages
    Submitted: February 15, 2010 By: Mike
  • Movie Marketing in India

    Movie Marketing in India

    Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today, there are far more avenues to make money out of a movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights etc all form a part of the earnings. This has been a slow process

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    Essay Length: 327 Words / 2 Pages
    Submitted: February 15, 2010 By: Wendy
  • Marketing Analysis: Biofuel Demand Hits Food

    Marketing Analysis: Biofuel Demand Hits Food

    The article “Bio-fuel demand hits food” in The Australian on 21st July 2006 shows how the changing natural environment is the effecting the demand for food as well as how marketers analyze the macro environment to benefit a firm. There is an apparent shortage of raw materials (crops) available to food producers. If raw materials are not properly utilized, it could be a major problem to the world’s economy. This is due to the fact

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    Essay Length: 441 Words / 2 Pages
    Submitted: February 16, 2010 By: Tasha
  • Continue to Develop the Chip Dip Market

    Continue to Develop the Chip Dip Market

    Alternative #1: Continue to Develop the Chip Dip Market The first alternative suggested is for Frito-Lay to continue developing the chip dip market only, in an effort to expand the market and grow their market share. Currently, Frito-Lay offers a wide range of dip products. Where most dip competitors compete for shelf space near the salty snacks, Frito-Lay is already the major competitor in shelf-stable dips. Frito-Lay is then followed by regional manufacturers. In order

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    Essay Length: 539 Words / 3 Pages
    Submitted: February 16, 2010 By: Wendy
  • Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Competitive advantage in today’s dynamic business environment has moved on enormously since the time Michael Porter (1980) devised the generic strategies. This is supported by Jay Kandampully and Ria Duddy whom state “Traditional approaches to management and marketing are an inadequate means of keeping abreast with an escalating competitive market” (Management Decision 1999). They go on further to suggest “A firm’s competitive advantage is their ability to serve customers present and future needs”. Forward looking

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: February 16, 2010 By: Max
  • Marketing Definition Paper

    Marketing Definition Paper

    The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy, Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow

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    Essay Length: 788 Words / 4 Pages
    Submitted: February 16, 2010 By: Venidikt
  • Ethical Marketing for Competitive Advantage on the Internet

    Ethical Marketing for Competitive Advantage on the Internet

    "The function within business firms most often charged with ethical abuse is Marketing" Murphy and Laczniak, 1981 (p. 251) The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore

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    Essay Length: 546 Words / 3 Pages
    Submitted: February 16, 2010 By: Mikki
  • Bond Market Training

    Bond Market Training

    You have been asked to write a training document about the US Bond Market for use in the new employee training program. In your document, you must make sure to address each of the following: The key players in the market; and the types of investments available to both individual investors and institutional investors, The way transactions are carried out, and The relation, if any, between the bond markets and the stock markets. The bond

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    Essay Length: 870 Words / 4 Pages
    Submitted: February 16, 2010 By: Jon
  • Marketing Cell Phones to India

    Marketing Cell Phones to India

    Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their

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    Essay Length: 8,295 Words / 34 Pages
    Submitted: February 16, 2010 By: Jessica
  • Green Marketing

    Green Marketing

                                   ! "   # $  ! % ! & '  (  (       )    * +        : Although environmental issues influence all human activities,

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: February 17, 2010 By: Stenly