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Last update: June 26, 2014
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    Situation Analysis Since day one, Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas, Southwest implemented a low cost, low fare, no frills strategy that proved successful. As they have grown, more plans have been put into practice, such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful, as Southwest is the only airline to

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    Essay Length: 419 Words / 2 Pages
    Submitted: January 7, 2010 By: Kevin
  • Sportswear Case Study

    Sportswear Case Study

    Sportswear Case Study Memorandum From: ABC To: XYZ Ltd Subject: Sportswear Case Study Date: October 21, 2007 Introduction The Apparel industry had the high growth in the 1980’s and later in nineties there were many players in the industry which increased the competition. Sportswear Company performs the assembly operations and supplies to the apparel manufacturers. Profits and sales revenue of the company are very high even after facing the recession in the economy. Later it

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    Essay Length: 803 Words / 4 Pages
    Submitted: January 7, 2010 By: David
  • Daimler Crysler Case Study

    Daimler Crysler Case Study

    DaimlerChrysler B BUS 300 March 05, 2006 Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc130024939" Introduction PAGEREF _Toc130024939 h 3 HYPERLINK l "_Toc130024940" Organizational Size, Life-cycle and Control PAGEREF _Toc130024940 h 3 HYPERLINK l "_Toc130024941" Organizational Structure PAGEREF _Toc130024941 h 7 HYPERLINK l "_Toc130024942" Cross-functional teams PAGEREF _Toc130024942 h 9 HYPERLINK l "_Toc130024943" Recent Product Innovations PAGEREF _Toc130024943 h 10 HYPERLINK l "_Toc130024944" Innovation Process PAGEREF _Toc130024944 h 11 HYPERLINK l

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    Essay Length: 3,550 Words / 15 Pages
    Submitted: January 7, 2010 By: Mike
  • White Castle Case Study

    White Castle Case Study

    Running Head: WHITE CASTLE CASE STUDY White Castle Case Study Team B MKT 551/Marketing Management University of Phoenix (Online) Bill Copeland December 04, 2006 White Castle Case Study “More than 80 years. More than 380 restaurants. More than 500,000,000 burgers sold last year alone” (White Castle, About Us). This is White Castle’s mantra. Does this mantra mean that White Castle needs no marketing strategies? Of course not. Every company needs marketing strategies, no matter how

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    Essay Length: 3,152 Words / 13 Pages
    Submitted: January 7, 2010 By: Vika
  • Paul Cronan Case Study

    Paul Cronan Case Study

    Paul Cronan Case This case involves a corporate response to AIDS in the workplace. The return to work of Paul Cronan, a person with AIDS, after a much publicized law suit, led to a walkout of his coworkers. This case documents the circumstances which preceded the work stoppage. Analyzing this case from Paul Cronan's supervisors point of view there are three main ethical issues to be considered: duty to protect the interests of the company,

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    Essay Length: 2,642 Words / 11 Pages
    Submitted: January 8, 2010 By: Mike
  • Frito-Lays Inc Case Study

    Frito-Lays Inc Case Study

    Frito-Lay Inc. has a very profitable dip product line. This is not only a great deal now, but also has shown tremendous sales growth over the past few years. In 1981 their sales reached 30 million dollars, with the sales figures almost tripling by 1985, reaching 87 million dollars. However, this success brings the corporation into a very unique situation as well as bringing up a very good question of “how to develop this further?”

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    Essay Length: 2,585 Words / 11 Pages
    Submitted: January 8, 2010 By: Anna
  • Royal Caribbean Case Study

    Royal Caribbean Case Study

    Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational

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    Essay Length: 1,041 Words / 5 Pages
    Submitted: January 9, 2010 By: Mike
  • Tata Motors’ Acquisition of Daewoo - Case Study

    Tata Motors’ Acquisition of Daewoo - Case Study

    Introduction: Over the past three to four years, overseas acquisitions by Indian firms have increased in terms of number and average deal size. According to UBS Investment Research Report 2007, they believe this is a consequence of Indian corporate' strong balance sheets and rising global ambitions. In this essay I am going to use a specific acquisition example based on the article named “Tata Motors’ Acquisition of Daewoo Commercial Vehicles” to illustrate the Indian Acquisition

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: January 9, 2010 By: Artur
  • Mis Case Study Chp 7-Homeland Security

    Mis Case Study Chp 7-Homeland Security

    MIS Case Study: Ch. 7 Database Woes Plague Homeland Security and Law Enforcement 1. It is important to connect as much of the data in many of the federal, state, and local information systems because it will help stop future attacks and events to happen to the United States. After September 11, the federal government created a new cabinet called the homeland security. The cabinet has a database of thousands of federal, state and local

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: January 9, 2010 By: Tommy
  • Malacca Case Study

    Malacca Case Study

    Brief History Malacca’s (one of the states in Malaysia) strategic location as the bridge between Europe and East Asia made Malacca a major regional entrepot in the 16th century, where Chinese, Arab, Malay, and Indian merchants traded goods. Ships from the east traveling to the west and vice versa have to pass through the Straits of Malacca which makes it a natural trading port. This potential jewel of economy attracted the attention of many European

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: January 9, 2010 By: Janna
  • Netflix Inc. Case Study

    Netflix Inc. Case Study

    Company Background Netflix Inc. incorporated in 1997 and made its first public offering in 2002. Netflix is an online movie rental service which provides its 3,000,000 subscribers access to over 40,000 DVD titles. Although Netflix stocks nearly every title available on DVD, it does not stock titles containing adult content. The Netflix program allows subscribers to rent as many DVD’s as they want, and keep them for as long as they want. Three DVD’s

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    Essay Length: 1,471 Words / 6 Pages
    Submitted: January 9, 2010 By: Jessica
  • Case Analysis: Virgin Mobile Usa

    Case Analysis: Virgin Mobile Usa

    Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated, as it has reached maturity, is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before

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    Essay Length: 2,191 Words / 9 Pages
    Submitted: January 9, 2010 By: Fatih
  • Caregroup Case Study

    Caregroup Case Study

    CASE ANALYSIS: CAREGROUP Introduction CareGroup was born in late 1996 from the merger of several hospitals in eastern Massachusetts. Intense financial pressure and competitiveness in the healthcare community was the driving force for the merger. As the second largest hospital group in the area, CareGroup was now a formidable force in the medical cost war that included healthcare providers and employers. The Network Collapse While most companies are not completely “paperless,” many organizations use technologies

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    Essay Length: 511 Words / 3 Pages
    Submitted: January 9, 2010 By: Artur
  • Tiscali Case Study

    Tiscali Case Study

    1998 In the land of silence, a new communication is born. Now our village is the world. S.p.A. was founded by Renato Soru, in January 1998, following the deregulation of the Italian telecommunications market. Based in Cagliari, the company takes its name from a 2,000-year-old nuragic village hidden in the centre of Sardinia. For centuries, the village was the shelter to the Sardinian population from invaders' attacks, a shelter whose main protection was silence. Communication

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    Essay Length: 549 Words / 3 Pages
    Submitted: January 10, 2010 By: Fatih
  • Nike Case Study

    Nike Case Study

    CASE 39 Nike, Inc. 1. Evaluate the competitive position of Nike. According to Nike, Inc. Case; the market is dominated by Nike especially in athletic footwear and apparel in the world. Key competitors of Nike are Adidas, New Balance and Reebok respectively in the worldwide market. Nike holds the market leader position on hand in the world market and Adidas is the challenger of Nike. Also New Balance and Reebok are the followers which are

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    Essay Length: 780 Words / 4 Pages
    Submitted: January 11, 2010 By: Yan
  • Nike Case Study

    Nike Case Study

    Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or “consumer”. This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing

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    Essay Length: 2,431 Words / 10 Pages
    Submitted: January 11, 2010 By: Mikki
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks Transnational corporations have had a tremendous impact on the interconnectivity that between countries, corporations, and people on a global landscape. Fueled by capitalistic ideals of increasing profits numerous corporations have expanded there operations into the global marketplace, some with much more success than others. One such transnational corporation that has embodied this pursuit of expansion in domestic and foreign markets for profit is the Starbucks Coffee Company. This company, which finds its roots in

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: January 11, 2010 By: Tommy
  • Case Studies

    Case Studies

    Case 13 Communication Jack should think of his family and the problems it could cause at home. His wife and daughters both like it where they live know. It's possible he might have some hidden prejudice but it's likely he doesn't though, if he had any he might have a problem working with him no matter what the situation was. If Jack wants to build a relationship with Yoshio he could. I think it would

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    Essay Length: 709 Words / 3 Pages
    Submitted: January 11, 2010 By: Andrew
  • Walmart Stores Inc Case Study

    Walmart Stores Inc Case Study

    Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has three segments: The Wal-Mart Stores, The SAM’S CLUB, and International. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and

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    Essay Length: 3,324 Words / 14 Pages
    Submitted: January 11, 2010 By: Anna
  • Starbucks Case Study

    Starbucks Case Study

    About Starbucks Based in Seattle, Starbucks operates almost 10,000 coffee shops in over 30 countries. The company sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers at stores under the name Starbuck's. The company also sells its beans to more than 4,200 restaurants, businesses, airlines, and hotels. 1. Target customer Starbucks targets both males and females, mainly 18-30 year olds, but really

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Apple Case Study

    Apple Case Study

    I. Industry During the last fifty years or so, computers have become the complex electronic machines that we know today. Many people use these every day, and most don’t realize how much they affect their daily life. During the early 20th century, before World War II, a need for calculating machines arose from the military. These first machines were usually designed to do one task each, so they were not designed for general use, but

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    Essay Length: 2,170 Words / 9 Pages
    Submitted: January 12, 2010 By: Steve
  • Telsys Case Study

    Telsys Case Study

    Telsys Case Study Outstanding Equity and Managerial Issues Ѕ.What Percent of ITC Stock will Chesney’s Group, and VCG hold? Prior Info: British Holdings: 1,800,000/43,711,944= 4.12% ITC Holdings: 8,761,994/43,711,944= 20.04% We know that the available amount of equity left is roughly 76% after the British institutions and ITC are given their shares. Therefore, the remaining 76% will be split according to the amount of investment VCG makes, which will be ranging from $7-10.4 million. VCG invests:

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    Essay Length: 660 Words / 3 Pages
    Submitted: January 12, 2010 By: Mikki
  • Boeing Case Study

    Boeing Case Study

    Boeing Co. is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined… Headquartered in Chicago, Boeing Co. employs more than 150,000 people across the United States and in 70 countries (About Boeing). During the 1990s and early 2000s, there were many discrimination related suits filed against Boeing Co. The dominate of these were filed by female employees with the allegations that Boeing Co. systematically paid and promoted women

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    Essay Length: 558 Words / 3 Pages
    Submitted: January 12, 2010 By: Mike
  • Citibank Case Study

    Citibank Case Study

    Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discuss possible solutions to the problems that might occur in the new market. Brand of Citibank: Citibank has already been in banking operation in Asia Pacific and

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    Essay Length: 824 Words / 4 Pages
    Submitted: January 12, 2010 By: Wendy
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha