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Last update: July 21, 2014
  • Tiscali Case Study

    Tiscali Case Study

    1998 In the land of silence, a new communication is born. Now our village is the world. S.p.A. was founded by Renato Soru, in January 1998, following the deregulation of the Italian telecommunications market. Based in Cagliari, the company takes its name from a 2,000-year-old nuragic village hidden in the centre of Sardinia. For centuries, the village was the shelter to the Sardinian population from invaders' attacks, a shelter whose main protection was silence. Communication

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    Essay Length: 549 Words / 3 Pages
    Submitted: January 10, 2010 By: Fatih
  • Ups: Case Analysis

    Ups: Case Analysis

    Current Situation The overall performance of United Parcel Service (UPS) during the past year was good. The company’s ROI for the last five year is 14.27 while the industry average is only 12.70. UPS is the market share leader in the express delivery market with a 53% share of the market, and 50% in the ground shipping industry (Lazich, 2007). Based on its Net Profit Margin, Return on Assets, and Earnings per Share the company’s

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    Essay Length: 2,768 Words / 12 Pages
    Submitted: January 10, 2010 By: Fonta
  • Landmake Court Cases

    Landmake Court Cases

    ~Dred Scott v. Sanford, 1857 This was a landmark United States Supreme Court case, in 1846 a slave named Dred Scott and his wife, Harriet, sued for their freedom in a St. Louis city court. They had lived with their owner, an army surgeon, at Fort Snelling, then in the free Territory of Wisconsin. The Scotts' freedom could be established on the grounds that they had been held in relationship for long time in a

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    Essay Length: 1,964 Words / 8 Pages
    Submitted: January 10, 2010 By: Edward
  • Ea Sports Case

    Ea Sports Case

    Recommendations: EA has done very well, now being one of the worldЎЇs largest marketer of video games. They develop games, always coming up with new ideas. The chairman and CEO, Probst, believed EA was on course to become the biggest and best entertainment company in the world. EA Sports Nation: The company strongly supports the online service that would allow tens of thousands of broadband enabled gamers to compete against one another individually or in

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    Essay Length: 343 Words / 2 Pages
    Submitted: January 11, 2010 By: Bred
  • Nike Case Study

    Nike Case Study

    CASE 39 Nike, Inc. 1. Evaluate the competitive position of Nike. According to Nike, Inc. Case; the market is dominated by Nike especially in athletic footwear and apparel in the world. Key competitors of Nike are Adidas, New Balance and Reebok respectively in the worldwide market. Nike holds the market leader position on hand in the world market and Adidas is the challenger of Nike. Also New Balance and Reebok are the followers which are

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    Essay Length: 780 Words / 4 Pages
    Submitted: January 11, 2010 By: Yan
  • The Case for Christ: A Journalist's Personal Investigation of the Evidence for Jesus

    The Case for Christ: A Journalist's Personal Investigation of the Evidence for Jesus

    Being a Christian and a student of Communications, I felt compelled to reading The Case for Christ. I decided to use this book for this review especially due to the large amount of criticisms and backlash it had received. Lee Strobel is known for being a hard-nosed skeptical journalist and ex-investigative reporter for the Chicago Tribune. He also described himself as a “former spiritual skeptic” before his personal mission for the proof of God. Skeptics

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    Essay Length: 1,045 Words / 5 Pages
    Submitted: January 11, 2010 By: Monika
  • Nike Case Study

    Nike Case Study

    Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or “consumer”. This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing

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    Essay Length: 2,431 Words / 10 Pages
    Submitted: January 11, 2010 By: Mikki
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks Transnational corporations have had a tremendous impact on the interconnectivity that between countries, corporations, and people on a global landscape. Fueled by capitalistic ideals of increasing profits numerous corporations have expanded there operations into the global marketplace, some with much more success than others. One such transnational corporation that has embodied this pursuit of expansion in domestic and foreign markets for profit is the Starbucks Coffee Company. This company, which finds its roots in

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: January 11, 2010 By: Tommy
  • Case Studies

    Case Studies

    Case 13 Communication Jack should think of his family and the problems it could cause at home. His wife and daughters both like it where they live know. It's possible he might have some hidden prejudice but it's likely he doesn't though, if he had any he might have a problem working with him no matter what the situation was. If Jack wants to build a relationship with Yoshio he could. I think it would

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    Essay Length: 709 Words / 3 Pages
    Submitted: January 11, 2010 By: Andrew
  • Dred Scott Case

    Dred Scott Case

    Dred Scott v. Sanford, 1857 As America was shaping in the 1840's through the 1850's tensions were building between the Northern and Southern states. From the time of the Missouri Compromise of 1820 to the Compromise of 1850 the spread of slavery into the union was a fiery debate. Henry Clay, who authored both of the Compromises, was determined to find a solution although it was only a temporary one. In the Compromise of 1850

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    Essay Length: 1,222 Words / 5 Pages
    Submitted: January 11, 2010 By: Monika
  • Walmart Stores Inc Case Study

    Walmart Stores Inc Case Study

    Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has three segments: The Wal-Mart Stores, The SAM’S CLUB, and International. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and

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    Essay Length: 3,324 Words / 14 Pages
    Submitted: January 11, 2010 By: Anna
  • Starbucks Case Study

    Starbucks Case Study

    About Starbucks Based in Seattle, Starbucks operates almost 10,000 coffee shops in over 30 countries. The company sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers at stores under the name Starbuck's. The company also sells its beans to more than 4,200 restaurants, businesses, airlines, and hotels. 1. Target customer Starbucks targets both males and females, mainly 18-30 year olds, but really

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Apple Case Study

    Apple Case Study

    I. Industry During the last fifty years or so, computers have become the complex electronic machines that we know today. Many people use these every day, and most don’t realize how much they affect their daily life. During the early 20th century, before World War II, a need for calculating machines arose from the military. These first machines were usually designed to do one task each, so they were not designed for general use, but

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    Essay Length: 2,170 Words / 9 Pages
    Submitted: January 12, 2010 By: Steve
  • Outback Steakhouse Case

    Outback Steakhouse Case

    Synopsis of Case In 1995, Outback Steakhouse was proclaimed as one of the most successful restaurant chains in the United States. The chain was started by Chris Sullivan, Bob Basham, and Tim Gannon during the 1980s. Prior to starting the Outback Steakhouse chain, Sullivan and Basham were successful franchisees of the Chili’s Restaurant chain. About the same time Gannon played a significant role in several New Orleans restaurant chains. Outback Steakhouse, formerly known as Multi-Venture

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    Essay Length: 1,902 Words / 8 Pages
    Submitted: January 12, 2010 By: Monika
  • Telsys Case Study

    Telsys Case Study

    Telsys Case Study Outstanding Equity and Managerial Issues Ѕ.What Percent of ITC Stock will Chesney’s Group, and VCG hold? Prior Info: British Holdings: 1,800,000/43,711,944= 4.12% ITC Holdings: 8,761,994/43,711,944= 20.04% We know that the available amount of equity left is roughly 76% after the British institutions and ITC are given their shares. Therefore, the remaining 76% will be split according to the amount of investment VCG makes, which will be ranging from $7-10.4 million. VCG invests:

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    Essay Length: 660 Words / 3 Pages
    Submitted: January 12, 2010 By: Mikki
  • Boeing Case Study

    Boeing Case Study

    Boeing Co. is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined… Headquartered in Chicago, Boeing Co. employs more than 150,000 people across the United States and in 70 countries (About Boeing). During the 1990s and early 2000s, there were many discrimination related suits filed against Boeing Co. The dominate of these were filed by female employees with the allegations that Boeing Co. systematically paid and promoted women

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    Essay Length: 558 Words / 3 Pages
    Submitted: January 12, 2010 By: Mike
  • Starbuck's Case Analysis

    Starbuck's Case Analysis

    Starbuck’s Case Analysis Overview Starbucks is a $5.3 million yearly sales company primarily in the Specialty Eatery Industry. They are the number one specialty coffee retailer in the world and ranked number 372 in Forbes 500 companies. Starbucks currently has stores in 35 countries and have managed to build in their brand loyalty having customers that consume their products in average 18 times a month. Coffee is the second most traded commodity in the world

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    Essay Length: 304 Words / 2 Pages
    Submitted: January 12, 2010 By: Yan
  • Citibank Case Study

    Citibank Case Study

    Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discuss possible solutions to the problems that might occur in the new market. Brand of Citibank: Citibank has already been in banking operation in Asia Pacific and

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    Essay Length: 824 Words / 4 Pages
    Submitted: January 12, 2010 By: Wendy
  • John M. Case Analysis

    John M. Case Analysis

    Overview History/Growth This case concerns the John M. Case Company, which at one time was the leading producer of business calendars in the United States. The company was founded by the grandfather of John M. Case in 1920 and was inherited in 1951. The company had experienced profitable operations every year since 1932, and held approximately a 60-65% market share by 1984. Sales had been increasing annually at about a 7% compound rate, and the

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    Essay Length: 1,319 Words / 6 Pages
    Submitted: January 12, 2010 By: Fatih
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Darby Case Study

    Darby Case Study

    I. Problem Description The Darby Company is re-evaluating its current production and distribution system in order to determine whether it is cost-effective or if a different approach should be considered. The company produces meters that measure the consumption of electrical power. Currently, they produce these meters are two locations – El Paso, Texas and San Bernardino, California. The San Bernardino plant is newer, and therefore the technology is more effective, meaning that their cost per

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    Essay Length: 318 Words / 2 Pages
    Submitted: January 13, 2010 By: Mike
  • Selecting Critical Business Processes: A Case Study

    Selecting Critical Business Processes: A Case Study

    HEADNOTE Organizations often struggle with assessing the impact their critical business processes makes on their overall competitiveness. Often, critical processes that perform at acceptable levels can be enhanced to improve the competitive advantage. We present a methodology to assist managers in determining not only a critical business process through comprehensive selection criteria, but also its impact on the vision of the firm. The methodology has been tested in several organizations. One firm's results are presented

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    Essay Length: 537 Words / 3 Pages
    Submitted: January 13, 2010 By: Monika
  • Whole Foods Case Analysis

    Whole Foods Case Analysis

    Mission/External Analysis According to Whole Foods Market, Inc.’s Form 10-K from 2002, the company’s “goal is to become an international brand synonymous with not just natural and organic foods, but with being the best food retailer in every community in which we are located.” The vision of Whole Foods goes deeper than just being a successful grocery store. The company is dedicated to ultimately improving the world in general; it plans to do this by

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    Essay Length: 2,069 Words / 9 Pages
    Submitted: January 13, 2010 By: Jon
  • Coach, Inc. Case Study

    Coach, Inc. Case Study

    Abstract Coach, Inc began operations in 1941 in New York to produce women’s handbags. It’s initial strategy focused on being the lowest cost provider by setting prices approximately 50 percent lower than more luxurious brands. This strategy was very effective until the mid-1990’s when consumer preferences began to change away from traditional leather bags (Gamble, 2007). Coach began a restructuring of its approach to sales in 1996 with the introduction of market research to determine

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    Essay Length: 1,048 Words / 5 Pages
    Submitted: January 13, 2010 By: Jack
  • E-Bay Case Study

    E-Bay Case Study

    Since eBay was launched in 1995 the company has grown at an incredible rate. It is the founder of online auctioning and it has been difficult from a leadership point of view to accommodate the needs of the company and clients as development of services are being established. As a leader of this company it is important to shape the organizations goals, motivate behavior toward the achievement of those goals, and help define the organizational

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: January 13, 2010 By: Mike