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Last update: July 21, 2014
  • Marketing Case Analysis

    Marketing Case Analysis

    MKTG 101 – Principles of Marketing Group 6 Section 5 Professor Bruce Wilson Case 24 Quality Cutting Tools, Inc. Group Case 2 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana V Konkel, Meghanne B Lay, Tiffanie N Skinner, David May 17, 2007 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 COMPANY OVERVIEW 3 PROBLEMS AT QCT 3 SOLUTIONS 3 MAJOR RELEVANT ISSUES 4 COMPETITION 4 MARKET TRENDS 4 MARKET

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    Essay Length: 2,295 Words / 10 Pages
    Submitted: March 25, 2010 By: Steve
  • Case Study France Telecom

    Case Study France Telecom

    France Telecom (FT) is a French telecommunication company. It was created in 1988 but only became a self operating company in 1991. It first had a monopolistic as it was the only phone company in France and was nationalized. Formerly the creation of France Telecom, a specific entity of the State was operating the communications for the entire population and was known as the “Direction gйnйrale des postes et des telecommunications”. The France Telecom Group,

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: March 26, 2010 By: Victor
  • Cola War Case

    Cola War Case

    introduction During the 1980s, Coca-Cola and Pepsi-Cola began an escalating campaign of mutually - targeted television advertisements which became known as the Cola Wars. This summary is based on the findings with respect to the following key aspects: Carbonated soft drinks industry’s structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with. Value Chain Analysis Analysis of the carbonated soft drink (CSD) industry shows that

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    Essay Length: 1,270 Words / 6 Pages
    Submitted: March 26, 2010 By: Jessica
  • Scientific Method Case Study: Resolving a Lawn Problem

    Scientific Method Case Study: Resolving a Lawn Problem

    RUNNING HEAD: SCIENTIFIC METHOD CASE STUDY Scientific Method Case Study: Resolving a Lawn Problem Sharon Webster University of Phoenix September 11, 2006 SCI/256 Instructor: Harish Rekapally, MS Scientific Method Case Study: Resolving a Lawn Problem Introduction The scenario for this case study is that you notice that the grass around my house is brown, short, and dead. The grass around my neighbor’s house is green, tall, and alive. Utilizing my understanding of the Scientific Method,

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    Essay Length: 1,012 Words / 5 Pages
    Submitted: March 26, 2010 By: Steve
  • Goodyear Tire Case Study

    Goodyear Tire Case Study

    GoodYear Executive Summary The following is an executive summary of The Goodyear Tire Corporation. This case analysis will include a company background followed by a five forces model of the industry competition and SWOT analysis. The summary will also include a financial analysis of the corporation along with Goodyears corporate level strategies and objectives. Finally, alternatives will be addressed, recommendations will be made, and implementation and control will be discussed. By 1986, Goodyear had a

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    Essay Length: 665 Words / 3 Pages
    Submitted: March 26, 2010 By: Stenly
  • Ikea Case

    Ikea Case

    Keeping prices low takes a concentrated effort at every stage of production and sales. We are persistent in finding ways to use the economies of scale, better production methods and smart design to keep costs low without affecting the quality of IKEA products. This way of working applies to: • IKEA stores • Distribution • Purchasing • Industry group • Developing the product range • Expert and supporting functions, including IKEA IT, IKEA Communications,

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    Essay Length: 342 Words / 2 Pages
    Submitted: March 26, 2010 By: Janna
  • Starbucks Case Analysis

    Starbucks Case Analysis

    . Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was

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    Essay Length: 2,373 Words / 10 Pages
    Submitted: March 26, 2010 By: Andrew
  • Motorola Case Study

    Motorola Case Study

    Motorola A Fortune 500 company, Motorola is a leader and an innovator in wireless and broadband communications. Motorola’s consumer products range from cell phones and communications, voice and data networking, home monitoring and control, and home entertainment. The business products include communication servers, broadband solutions, and radios. Motorola’s founding company was Galvin Manufacturing Corporation in Chicago, which began on September 25, 1928 by Paul and Joseph Galvin. Galvin Manufacturing Corporation’s first product was a 1928

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    Essay Length: 988 Words / 4 Pages
    Submitted: March 27, 2010 By: Mikki
  • Accor Company History and Case Study

    Accor Company History and Case Study

    Accor est l'hospitalitй. The company is one of the world's leading hotel operators, owning or managing almost 4,000 properties in 90 countries throughout the world. It serves travelers through its upscale brands Lenфtre and Sofitel, as well as its midscale Novotel, Mercure, and Suitehotel, and economy chains Ibis and Formule 1. In North America it operates budget brands Motel 6 and Red Roof Inns. Accor also owns a 29% stake in resorts operator Club Mйditerranйe,

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    Essay Length: 7,564 Words / 31 Pages
    Submitted: March 28, 2010 By: Steve
  • Disparate Impact/disparate Treatment Case Study

    Disparate Impact/disparate Treatment Case Study

    Disparate Impact/Disparate Treatment The US Equal Employment Opportunity Commission protects employees when they feel they are being discriminated against. This discrimination can be direct and overt or subtle and unintentional. The two distinctions for these forms of discrimination are Disparate Treatment and Disparate Impact. This paper will present one case study for each form of discrimination, the ruling of the cases, and how the cases affect the authors work environment at Novellus Systems. In 1999,

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    Essay Length: 718 Words / 3 Pages
    Submitted: March 28, 2010 By: Mike
  • Coca Cola Case Study

    Coca Cola Case Study

    Coca Cola In May, 1886, Coca Cola Company was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton discovered the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft

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    Essay Length: 1,590 Words / 7 Pages
    Submitted: March 28, 2010 By: Tommy
  • Toyota Case

    Toyota Case

    Executive Summary The automobile industry can be considered one of the most competitive industries that exists today. The production has to be flawless, the employees hardworking and the managers fully aware of their product. This case study discusses the Toyota production plant in Georgetown, Kentucky. In July of 1988 Toyota Motor Manufacturing (TMM), USA began producing Toyota Camry sedans. Toyota implements the Toyota Production System (TPS) in their Georgetown plant, similar to all other production

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    Essay Length: 1,845 Words / 8 Pages
    Submitted: March 28, 2010 By: Victor
  • Is the Cross Training of Customer Service Effective? the Case at the Nyc Dept of Education

    Is the Cross Training of Customer Service Effective? the Case at the Nyc Dept of Education

    Is Cross-Training of Customer Service Staff Effective? The Case of Integrated Service Center at the NYC Department of Education. ORGANIZATIONAL BACKGROUND Currently the organization I am employed with is the New York City Department of Education. The New York City Department of Education is made up of 1,200 schools and is increasing steadily as new public schools as well as charter schools are added each school year. The school system is now organized into ten

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    Essay Length: 6,910 Words / 28 Pages
    Submitted: March 28, 2010 By: Victor
  • Assignment: Enron Case Analysis

    Assignment: Enron Case Analysis

    Management 490 Business Strategy Professor: Dr. Cahn Student: Deana Brewster Assignment: Enron Case Analysis If you look at the top management of Enron it looks like they were hiding their ideas and risks from each other without noticing that the company was on a downward path. Enron began as a natural gas and oil company in 1986 and eventually became a Commodities Trader. Enron's CEO, Jeffrey Skilling was under pressure to realize Enron's objective, to

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: March 28, 2010 By: Mikki
  • Wendy’s Chili Case

    Wendy’s Chili Case

    1. Wendy’s was able to achieve its initial success and grow so rapidly at a time when the quick service hamburger business appeared to be saturated because Wendy’s went after a different segment of the hamburger market- young adults and adults. Wendy’s differentiated itself from its competitors by creating a unique and “old fashioned” hamburger. This hamburger was made from fresh beef that was cooked to order and served directly from the grill to the

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    Essay Length: 742 Words / 3 Pages
    Submitted: March 29, 2010 By: Max
  • Nike Case Study

    Nike Case Study

    Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the world’s leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities, was formed in Oregon

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    Essay Length: 1,524 Words / 7 Pages
    Submitted: March 29, 2010 By: Monika
  • Harley-Davidson Case

    Harley-Davidson Case

    EXECUTIVE SUMMARY Introduction Harley-Davidson, Inc. (HD) is a number one producer of heavyweight motorcycles in the United States. To decrease the seasonality variation of the motorcycle market, HD also expanded its product lines to include RVs, machined components, engines, and HD branded products. Over past years the company has been able to withstand significant business fluctuations including leveraged buyout, increasing international (primarily Japanese) competition as well as government regulations. Even now, despite continuously improving financial

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    Essay Length: 442 Words / 2 Pages
    Submitted: March 29, 2010 By: Mike
  • Dell Case Study

    Dell Case Study

    The company that I chose to do my case analysis on is Dell computers. Many companies start out as very aggressive but get crashed either by its competitor or by poor strategic management. Dell Computer’s entered the market with strong strategic vision and stronger strategic management. One of the biggest strengths that Dell has is its simple business concept which is building personal computers built to order and selling it directly to its customers. This

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    Essay Length: 1,512 Words / 7 Pages
    Submitted: March 29, 2010 By: Jack
  • Is It a Congress Case?

    Is It a Congress Case?

    Is it a Congress Case? Everybody knows how big sports have become in United States. Every street, city or state has teams which are involved playing sports. Sports in last ten years have become living or priority to make money. Money is everything in sports; it is no longer to play for favorite team or pride of honor. The trick is in order to be good, because not everyone is natural made, is to take

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    Essay Length: 1,201 Words / 5 Pages
    Submitted: March 30, 2010 By: Steve
  • Porsche Case Study

    Porsche Case Study

    Summary 1 | INTRODUCTION .......................................................................................................... 2 2 | PRESENTATION OF THE GROUP...................................................................................... 2 The company’s history ..................................................................................................... 2 Present situation | Porsche in numbers.............................................................................. 3 3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4 4 | ANALYSIS OF THE INDUSTRY......................................................................................... 5 Porter’s 5(+1) Forces....................................................................................................... 5 Market segmentation....................................................................................................... 7 5 | STRATEGIC ANALYSIS OF PORSCHE ................................................................................ 7 6 | SWOT ......................................................................................................................10 7 | POSSIBLE STRATEGIC REASONS FOR PORSCHE’S INVOLVEMENT IN VW.................................10 8 | CONCLUSION ............................................................................................................12 Porsche

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    Essay Length: 271 Words / 2 Pages
    Submitted: March 30, 2010 By: Fonta
  • Caregroup Case Study

    Caregroup Case Study

    The three and one-half day failure of CareGroup’s core network on November 13 unveiled a number of process and design inadequacies. While reflecting on the network crash, John Halamka outlined 10 lessons the organization learned from the breakdown as well as several long and short term recommended improvements. In addition to expounding upon John’s ideas, the purpose of this memo is to bring to light new perspectives regarding the improvement of CareGroup’s core network. Key

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    Essay Length: 488 Words / 2 Pages
    Submitted: March 30, 2010 By: Victor
  • Systemic Lupus Erythematosus Case Study

    Systemic Lupus Erythematosus Case Study

    OBJECTIVES At the end of this Nursing Case Study, the student-nurse will be able to: General Objective:  Present the condition called Systematic Lupus Erythematosus in relation to the patient’s clinical manifestations, treatment and general health status Specific Objectives:  Identify the causes of Systematic Lupus Erythematosus that can be traced in relation to the case/condition of the patient  Explain the nursing care performed to the patient with Systematic Lupus Erythematosus  Distinguish the

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    Essay Length: 3,404 Words / 14 Pages
    Submitted: March 30, 2010 By: Mikki
  • Case Brief: Denver Area Educational Consortium V. Fcc , 518 U.S. 727

    Case Brief: Denver Area Educational Consortium V. Fcc , 518 U.S. 727

    CASE BRIEF Communications Law & Ethics 1. Title and Citation Denver Area Educational Consortium v. FCC , 518 U.S. 727 2. Facts of the Case Various regulations implementing the Cable Television Consumer Protection and Competition Act, which regulated indecent and obscene programming on cable television, violated the free speech rights of cable access programmers and cable television viewers under the First Amendment. 3. Issues It involves three sections of the Cable Television Consumer Protection and

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    Essay Length: 718 Words / 3 Pages
    Submitted: March 30, 2010 By: regina
  • Google Us Case Study

    Google Us Case Study

    Google is a US company that has decided to pursue operations overseas and would present an excellent case study in deciding whether a company can benefit from international business. Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate

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    Essay Length: 894 Words / 4 Pages
    Submitted: March 31, 2010 By: Monika
  • Reebok Shoe Discussion Case

    Reebok Shoe Discussion Case

    Questions for Discussion 1. What are the different ways in which Wild Planet gains insight into customers' opinions? Are the insights gained from its market research worth the costs? Wild Planet gains insight through market research, but not in the conventional way like other companies would. Wild Planet is creative with their market research and has many different ways to collect this information. Observe kids with "Ethnographic Research" were they study kids in their natural

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    Essay Length: 1,123 Words / 5 Pages
    Submitted: March 31, 2010 By: Jessica

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