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Last update: August 29, 2014
  • Cima Case

    Cima Case

    Like many family held businesses, CIMA Mountaineering, Inc. (Cima) finds itself at a strategic crossroads. After having enjoyed a whirlwind rise to success, Cima has now begun to experience a slow down in growth in revenues and profits. Faced with a substantially changed environment, Cima must decide either to remain in its present niche or to move the company into new markets. These two different alternatives are represented by two distinct proposals. One of these

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    Essay Length: 668 Words / 3 Pages
    Submitted: November 27, 2009 By: Mike
  • Coca Cola Crisis Case Study

    Coca Cola Crisis Case Study

    Table of Contents I. INTRODUCTION Page 3 II. CRISIS HITS COKE Page 3 III. COCA COLA’S RESPONSE Page 4 IV. THE AFTER MATH Page 5 V. FINANCIAL CONSEQUENCES Page VI. PUBLIC CONSEQUENCES Page VII. WHAT WAS LEARNT Page IIX. IMPACT ON STAKEHOLDERS Page IX. DECIPHERING THE PR MESSAGE Page X. RECOMMENDATIONS FOR BETTER PR MANAGEMENT Page XI. BIBLIOGRAPHY I. INTRODUCTION The invention of coca-cola originally started as coca-wine by John Pemberton in 1885. After the

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    Essay Length: 1,143 Words / 5 Pages
    Submitted: November 27, 2009 By: Victor
  • Social Services Hopes to Provide More Details in Abuse Cases

    Social Services Hopes to Provide More Details in Abuse Cases

    Social Services Hopes to Provide More Details in Abuse Cases The Department of Social Services is meeting with legislature on April 25, 2005 to propose a legislation that would allow child welfare workers to give out more information on child abuse cases. The child welfare agencies would be able to expand information sharing, particularly in abuse cases that has nearly led to death. The Department of Social Services Secretary, Ann Williamson explained, "We recognize if

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    Essay Length: 353 Words / 2 Pages
    Submitted: November 27, 2009 By: Janna
  • Case Study

    Case Study

    Philosophy 324 Case 9 Is a good lawyer just considered good if they keep their confidences with their clients and win their cases? Or is their more to a good lawyer? I think there should be much more. Lawyers should be obligated to doing the morally right action even if it means losing the case. This is what the moral agent concept suggests. Considering this concept, we may no longer believe that a good lawyer

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    Essay Length: 1,483 Words / 6 Pages
    Submitted: November 28, 2009 By: Janna
  • Grenadier Marketing Case Analysis

    Grenadier Marketing Case Analysis

    Marketing Plan Grenadier Chocolate Company Limited: The Milk Mate Decision Company Description: Grenadier Chocolate Company is a midsize firm that was founded in 1973 by Mr. Ronald Berg with the aim of developing and marketing Milk Mate milk flavoring. This product is a new, milk modifying, instant chocolate syrup for household use. This is a premium product and a first of its kind. Milk Mate is a syrup as opposed to the competition which is

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    Essay Length: 587 Words / 3 Pages
    Submitted: November 28, 2009 By: Mike
  • Comm 215 - Case Study Analysis

    Comm 215 - Case Study Analysis

    Case Study Analysis Barbara Harmon COMM 215 Essentials of College Writing October 23, 2006 ABC, Inc. did not provide enough supervision and guidance for their new campus recruiter, Carl Robins, who has only been in his position for six months. Monica Carrolls, as the operations supervisor, should have followed up on her conversation with Carl instead of assuming that everything was ready for the orientation training. As a new recruiter, Carl should have started preparing

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    Essay Length: 994 Words / 4 Pages
    Submitted: November 28, 2009 By: Wendy
  • Citibank Case Analysis

    Citibank Case Analysis

    Kristin Howell Bus 400 Sec A Dr. Li 30 October 2007 “Citibank Case Analysis” Introduction: Through reading the article titled “Citibank: Performance Evaluation” and performing my own in-depth case analysis, I was able to analyze the issues Citibank California was confronted with and determine possible solutions to help run their business more successfully. Although Citibank is a well-run corporation that made necessary improvements in an effort to gain a competitive advantage over their main competitors,

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    Essay Length: 770 Words / 4 Pages
    Submitted: November 28, 2009 By: Kevin
  • Berkshire Threaded Fasteners Company Case

    Berkshire Threaded Fasteners Company Case

    This analysis examines the income and cost information presented by Berkshire Threaded Fasteners Company from historical and projected perspectives to justify two major decisions: withdrawal of a product line, and reduction of the selling price of another. Furthermore, these decisions will lead into suggestions about the overall strategic approach of the firm. At the beginning of 1974, Berkshire leadership advocates withdrawal of the 300 Series product line. First glance at the income statement for the

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    Essay Length: 530 Words / 3 Pages
    Submitted: November 28, 2009 By: Mike
  • Easycar Case Analysis

    Easycar Case Analysis

    Background A. The Environment Economical Environment: The economical environment is Western Europe’s economy which is considered one of the healthiest economies, since the individual’s GDP in these countries is one of the highest worldwide. Many factors qualify this environment to be a suitable place for rental car business; since Europe is one of the most strategic hotspots in the business world nevertheless it’s an attraction to many tourists. The recession period in tourism in general,

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    Essay Length: 551 Words / 3 Pages
    Submitted: November 29, 2009 By: Max
  • Puma Case Study

    Puma Case Study

    PUMA Men Women Children Accessories/Extras Footwear Footwear Footwear Sports Equipment Classic Classic Classic Soccer Lifestyle Lifestyle Infants Cricket Motorsport Motorsport Soccer Golf Baseball Running Bikes Running Soccer Clothing Accessories Soccer Golf Eyewear Golf Fragrances APPAREL APPAREL APPAREL Soccer Soccer Infants Running Running Toddlers Motorsport Motorsport Pre-Teens Cricket Golf Golf Swimwear Swimwear Fashion Fashion COLOR OPTIONS WHITES GREYS BLACKS BROWNS BLUES ORANGES REDS GREENS PINKS PURPLES YELLOWS The athletic footwear and apparel are all functional athletic

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    Essay Length: 1,331 Words / 6 Pages
    Submitted: November 29, 2009 By: Janna
  • Sales Management: Cloverfield Case Study

    Sales Management: Cloverfield Case Study

    Introduction Cloverleaf plc is an established UK-based supplier of bottling plant used in production lines to transport and fill bottles. One of the main strengths the organisation has is their technology. The technological benefit they have allows them to fill the bottles 10% quicker than their competitors with equal accuracy. Therefore this will save customers a lot of time and cost. Cloverleaf also discovered that their product was more reliable than any of their competitors.

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    Essay Length: 536 Words / 3 Pages
    Submitted: November 29, 2009 By: Mike
  • Paul's Case

    Paul's Case

    Paul's Case is about a young, Calvinist man who did not feel that he belonged in his life. He lived on Cordelia Street in Pittsburgh, PA. Cordelia Street was littered with cookie cutter houses, suburbanite-like city-dwellers, and a general aura of despair. Paul's room was no different. Paul felt that his abusive father, uncaring teachers, and classmates who misunderstand him aren't worthy of his presence and company. One of the reasons Paul may not

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    Essay Length: 786 Words / 4 Pages
    Submitted: November 29, 2009 By: Tommy
  • Symbolic Analysis on Paul’s Case

    Symbolic Analysis on Paul’s Case

    Cather writes the short story "Paul's Case" in third person omniscient. Cather mainly focuses on Paul's point of view, but the thoughts and feelings of the teachers were very important in understanding Paul. Most people do not see their own faults and habits, so the teachers' point of view was essential. Paul hates his whole life and is extremely depressed about his current situation. Everything that Paul experiences that is beyond his immediate daily life

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    Essay Length: 4,822 Words / 20 Pages
    Submitted: November 29, 2009 By: Mikki
  • Case Study of Vistakon and Disposable Contact Lenses

    Case Study of Vistakon and Disposable Contact Lenses

    Case Study of Vistakon and Disposable Contact Lenses Vistakon is a well-established, overwhelming market leader in the disposable contact lens industry, based on strong brand equity and channels of distribution. Additionally, as a subsidiary of Johnson and Johnson, Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue, with newly invested manufacturing technology in place, provides a great opportunity to preempt competition and thus enhance its positioning. However, 1 Day Acuvue potentially

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: November 29, 2009 By: Victor
  • Ikea Case Study

    Ikea Case Study

    1. What needs considering when you transfer local to global strategy? In retailing, the strategy of the product, the price, the location, and the promotion is relatives with the culture of the country. IKEA have to think about tastes and preferences for each country. Having presented the factors that make the growth in retailing abroad difficult, there are specific cultural reasons, which make IKEA’s expansion abroad not easy: -Cultural specific strategy: • The use of

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: November 30, 2009 By: Jon
  • Mondavi Case Analysis

    Mondavi Case Analysis

    Identification: Overview of current situation: Making wine is nothing else but a touch of passion, love and few drops of magic. From the first view, wine industry seems very artistic and secret at the same time. There is no doubt that hearing that Robert Mondavi Corporation is going to layoff 4% of its workforce ring the bell to the investors, at the same type the stock price dropping down dramatically makes an impression that the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 30, 2009 By: Stenly
  • Starbucks Case Analysis

    Starbucks Case Analysis

    I’ve chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 30, 2009 By: Jessica
  • Merck Inc Case Study

    Merck Inc Case Study

    Is Merck Inc. fully to blame for misleading the public about the safety of the pain medication Vioxx? This is the question that my research paper will examine by pulling the opinions of experts in the subject along with my own opinion. This issue impacts the company, the employees, owners, creditors, regulators, and communities. This is a very complex issue concerning the deaths of some, a company’s very existence, along with millions of dollars.

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    Essay Length: 2,348 Words / 10 Pages
    Submitted: November 30, 2009 By: Edward
  • Conflict Case Study

    Conflict Case Study

    Confused, furious, offended, and besieged are adjectives that best describe my feelings when I was in conflict with Jessica, my boyfriend’s sister. I met Jessica about three years ago, the same time I started dating my boyfriend. We both started off on the wrong foot. After conducting my case study for our assignment, I realized there was very little chance of us hitting it off in the beginning, because we both met with negative pre-conceived

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    Essay Length: 2,600 Words / 11 Pages
    Submitted: November 30, 2009 By: Vika
  • Gillette Case Study

    Gillette Case Study

    Context Production of accessories for hair grooming and hair removal is an ever expanding market that is growing rapidly. Conversion ratio of consumers who prefer modern methods to traditional methods is high. Even though Gillette has a major share in the market, the plan is to expand further to capture the market where it is lacking i.e., low priced economy brand products. Company Gillette established in 1901 in the USA gradually expanded its business to

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 30, 2009 By: Steve
  • Cronan Case Analysis

    Cronan Case Analysis

    Cronan Case Analysis Legal Analysis The legal issues in the Cronan case are primarily centered on job discrimination. For employment discrimination to be present, three basic elements must be involved. First, it is a decision against one or more employees that is not based on individual merit, such as the ability to perform the job. This element presumably has been satisfied in the Cronan case as no evidence was presented indicating that Cronan was unable

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    Essay Length: 1,688 Words / 7 Pages
    Submitted: November 30, 2009 By: Fatih
  • Arundel Partners Case Analysis

    Arundel Partners Case Analysis

    Arundel Partners Case Analysis Executive Summary: A group of investors (Arundel group) is looking into the idea of purchasing the sequel rights associated with films produced by one or more major movie studios. Movie rights are to be purchased prior to films being made. Arundel wants to come up with a decision to either purchase all the sequel rights for a studio抯 entire production during a specified period of time or purchase a specified number

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    Essay Length: 1,487 Words / 6 Pages
    Submitted: November 30, 2009 By: Anna
  • Analysis of the Famous Mitsubishi Case Under the Light of Men-Women and Japanese-American Intercultural Communication

    Analysis of the Famous Mitsubishi Case Under the Light of Men-Women and Japanese-American Intercultural Communication

    Introduction It was my first day in high school. Standing alone in the middle of the play ground looking for anyone I know or can talk to, my eyes was searching all over the place. A pretty blond girl standing alone was a scene that, for sure, attracted my attention then. The moment my eyes saw her, my mind started thinking of ways to talk to her. After some time wasted thinking, I saw a

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    Essay Length: 441 Words / 2 Pages
    Submitted: November 30, 2009 By: Bred
  • Saturn Car Case Review

    Saturn Car Case Review

    Table of Contents I. Introduction 3 II. Wake-up call 3 III. Advanced Product Design Team 4 IV. Common Threads of Success 5 V. Business and Marketing Strategy 8 VI. Challenges for Saturn 10 VII. Future for Saturn 12 VIII. Conclusion 13 IX. Bibliography 14 Introduction/Overview: America did not alone invent automobile, but America had been the leader in the automobile technology and manufacturing for several decades. During that time, American automobiles shared their technology

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    Essay Length: 1,002 Words / 5 Pages
    Submitted: November 30, 2009 By: Andrew
  • The Anti-Trust Case Against Microsoft Since 1990

    The Anti-Trust Case Against Microsoft Since 1990

    The Anti-Trust Case Against Microsoft Since 1990, a battle has raged in United States courts between the United States government and the Microsoft Corporation out of Redmond, Washington, headed by Bill Gates. What is at stake is money. The federal government maintains that Microsoft's monopolistic practices are harmful to United States citizens, creating higher prices and potentially downgrading software quality, and should therefore be stopped, while Microsoft and its supporters claim that they are not

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    Essay Length: 2,404 Words / 10 Pages
    Submitted: November 30, 2009 By: Monika

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