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2,040 Essays on CoBranding On Industrial Markets. Documents 576 - 600 (showing first 1,000 results)

Last update: July 30, 2014
  • Cosmetic Market in Thailand

    Cosmetic Market in Thailand

    Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality, international branded cosmetic products are expected to do better due to good brand image, brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France, Japan, the United Kingdom and Germany is getting stronger. Perfume from

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    Essay Length: 1,030 Words / 5 Pages
    Submitted: December 24, 2009 By: Bred
  • Winnebago Industries

    Winnebago Industries

    Winnebago Industries Case Analysis CORPORATE BACKGROUND COMPANY OVERVIEW Winnebago Industries, Inc., based in Forest City, Iowa, is a United States manufacturer of recreation vehicles primarily used for the leisure travel and outdoor recreation activities. Their products lines include 78 products with most of their growth stemming from new innovations aimed to capture industry market share. The Company is currently the market leader in the $5.3 billion motor home market. Winnebago markets their recreation vehicles

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    Essay Length: 2,949 Words / 12 Pages
    Submitted: December 24, 2009 By: Edward
  • Dollar General Industry and Competitive Analysis

    Dollar General Industry and Competitive Analysis

    Dollar General Industry and Competitive Analysis INDUSTRY The first step to understanding a company is to examine its industry. There are four main areas to consider when analyzing an industry. These include: • Competitors There are several different types of stores within the discount retail industry, and for comparison’s sake, the industry is further broken into many segments. DG is in the market segment known as the dollar store category. As a result, competitors such

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: December 25, 2009 By: Fatih
  • Defining Marketing

    Defining Marketing

    Defining Marketing According the Wikipedia free encyclopedia (2007), the AMA defines marketing to read: Ў§Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.ЎЁ Marketing is analysis, and a sound marketing strategy is based on the analysis of customers. Having a solid understanding of customersЎ¦ means having a solid understanding about how customers

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    Essay Length: 290 Words / 2 Pages
    Submitted: December 25, 2009 By: Edward
  • Southwest Airlines: An Industry Giant

    Southwest Airlines: An Industry Giant

    From 1972 to 2002, Southwest Airlines stock returned more for their shareholders than any other stock in the same time period (Collins, 2006, Hospital Strategy IV: Southwest Airlines and thinking outside the box). Many companies have begun to take notice of the Southwest model; a model that allows Southwest to thrive while many of its contemporaries are faced with financial difficulties. The success of Southwest Airlines can be attributed to their structure. This structure

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    Essay Length: 2,323 Words / 10 Pages
    Submitted: December 25, 2009 By: July
  • Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Introduction to Global Marketing § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world when scanning for opportunity and threat. This decision to entering new markets depends strongly on the company’s resources, managerial mindset and the nature of opportunity and threat, which not every company is able to. In the

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    Essay Length: 756 Words / 4 Pages
    Submitted: December 25, 2009 By: Mike
  • International Marketing Ethics

    International Marketing Ethics

    Running Head: INTERNATIONAL MARKETING ETHICS International Marketing Ethics Abstract Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company, the industry, and society. Since these three groups almost always have different needs and wants, ethical conflicts are likely to arise. These challenges

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    Essay Length: 1,131 Words / 5 Pages
    Submitted: December 25, 2009 By: Victor
  • Oil Prices & Financial Markets

    Oil Prices & Financial Markets

    Introduction The importance of oil in today’s world can in no way be undermined. Was going to war in Iraq a pretext for the Unites States of America, the largest economy in the world, to acquire its oil? Keeping away from politics, I shall focus on the economical perspective only. In the 21st century, the world must solve two great problems. These problems are rarely discussed by the public, have received little media attention and

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 25, 2009 By: Tasha
  • How Convincing Is the Case That the Eradication of Pollution Should Be Left to the Market Mechanism?

    How Convincing Is the Case That the Eradication of Pollution Should Be Left to the Market Mechanism?

    “The social benefits of maintaining the supply of clean air will exceed the private benefits of doing so”. A statement which nowadays we all know is true but to actually achieve it is another. As far as the market mechanism is concerned we can see through the different market approaches towards sustainability, an extension to private property rights, environmental charges and green taxes how the market can benefit the eradication of pollution however the problems

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: December 26, 2009 By: Kevin
  • Market Segmentation This Document Prepared and Presented by Business Resource Software, Inc

    Market Segmentation This Document Prepared and Presented by Business Resource Software, Inc

    Market Segmentation This document prepared and presented by Business Resource Software, Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in

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    Essay Length: 5,293 Words / 22 Pages
    Submitted: December 26, 2009 By: Steve
  • Marketing Objectives and Strategies

    Marketing Objectives and Strategies

    Marketing Objectives and Strategies Marketing Objectives The mission of the Sands of Time resort is to provide the finest all-inclusive resort experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We intend to: 1. Maintain positive, steady growth each quarter. 2. Experience a growth in new customers who are turned into long-term customers. 3. Realize

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: December 26, 2009 By: Vika
  • Integrated Marketing and the Many Factors

    Integrated Marketing and the Many Factors

    “Integrated marketing communication simply recognises the need to plan and build up all relevant marketing communications so that they work together in harmony to the greatest effect with greatest efficiency” (Pickton and Broderick, 2001: 47) Linton and Morley “list ten potential benefits of integrated marketing communications” (Linton and Morley 1995: 124) • Creative Integrity • Consistent Messages • Unbiased Marketing Recommendations • Better Use of Media • Greater Marketing Precision • Operational Efficiency • Cost

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    Essay Length: 600 Words / 3 Pages
    Submitted: December 26, 2009 By: Tasha
  • How’s Your Marketing Mix

    How’s Your Marketing Mix

    The Mix "Marketing Management" author Philip Kotler, says, “…Market innovation is gained by creating customer satisfaction through product innovation, product quality and customer service. If these are absent, no amount of advertising, sales promotion or salesmanship can compensate (guerrillamarketing.com, 2005)." When dealing with the marketing mix consider the four “P’s”. Product, Place, Price and Promotion are critical for a successful marketing plan. The goal for marketers is to have the right mix to provide the

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    Essay Length: 874 Words / 4 Pages
    Submitted: December 26, 2009 By: Monika
  • Environmental Factors of Marketing

    Environmental Factors of Marketing

    Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry’s marketing decisions. The

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    Essay Length: 1,332 Words / 6 Pages
    Submitted: December 26, 2009 By: Venidikt
  • Environmental Factors and Marketing Decisions

    Environmental Factors and Marketing Decisions

    Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a global organization and uses market research to understand the market environments before making marketing decisions.

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    Essay Length: 1,134 Words / 5 Pages
    Submitted: December 26, 2009 By: Yan
  • Labor Market Research

    Labor Market Research

    I major in Management with a concentration in Marketing. I am interested in the marketing and advertising field. Those areas of business are the most appealing to me. They both keep my attention and hold my interest. What is important to me is finding a company or organization that is safe, fun, and offer a worthwhile experience. The Unites States Postal Service (USPS) is a job that I usually would not have been interested in.

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    Essay Length: 963 Words / 4 Pages
    Submitted: December 26, 2009 By: Andrew
  • What Is Marketing

    What Is Marketing

    Marketing is a very valuable part of a business. Marketing should begin with potential customer needs, not with the production process. Marketing should try to anticipate the customer’s needs. And then marketing, rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; advertising and sales policies; and, after the sale, installation,

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    Essay Length: 739 Words / 3 Pages
    Submitted: December 26, 2009 By: Mike
  • Forms of Industrial Organization

    Forms of Industrial Organization

    FORMS OF INDUSTRIAL ORGANIZATION Forms of Industrial Organization Forms of Industrial Organization Consumers are faced with making decisions about which product to buy every day. Unless consumers have a personal preference on which product to buy, they tend to base their buying decisions on price. Manufacturers control pricing based on supply and demand, but there are other factors which come into play when companies decide how much money to charge consumers. The presence of monopolies,

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    Essay Length: 1,600 Words / 7 Pages
    Submitted: December 27, 2009 By: Andrew
  • Autmobile Marketing in India

    Autmobile Marketing in India

    The competitive nature of the automobile industry has prompted the companies to take up new and innovative marketing strategies to thwart the competition. The B segment of cars is the segment which sees maximum competition as the consumer has a number of models to choose from and it's the volumes which drive the margins. All the companies as a part of their marketing strategy offers a range of vehicles in all the segment to make

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    Essay Length: 376 Words / 2 Pages
    Submitted: December 27, 2009 By: Mikki
  • Marketing Mix Four P’s

    Marketing Mix Four P’s

    Marketing Mix Four P’s The four P’s of marketing was first introduced by Jerome McCarthy back in the 1960’s.The suggestion was introduced to the marketer as an aide in marketing strategy and planning. Although McCarthy’s Four P’s was implemented to aid the marketer in his or her planning and strategies, Robert Lauterborn then suggested an idea in which the Four P’s can be used to take the consumers into consideration. The Four P’s of Marketing

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    Essay Length: 769 Words / 4 Pages
    Submitted: December 27, 2009 By: Jon
  • Report on Gpdp Project in Edible Oil Industry in India

    Report on Gpdp Project in Edible Oil Industry in India

    Report on GPDP Project in Edible Oil Industry in India Chapter 1.0: Introduction 1.0 INTRODUCTION 1.1 EDIBLE OIL SCENARIO IN INDIA India is the fourth largest oilseed producing country in the world, next only to USA, China and Brazil, harvesting about 25 million tons of oilseeds against the world production of 250 million tons per annum. Since 1995, Indian share in world production of oilseeds has been around 10 percent. Although, India is a major

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    Essay Length: 2,446 Words / 10 Pages
    Submitted: December 27, 2009 By: Mike
  • Defining Marketing

    Defining Marketing

    Marketing is a very valuable tool especially when starting a business or when new products need to be introduced into the market for the first time. If it was not for marketing many products which are now so familiar would not be around today. However, marketing is also used to help stay above the competition by creating new innovative ideas to keep the public interested in ones products, by using commercials that are eye catching

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    Essay Length: 704 Words / 3 Pages
    Submitted: December 27, 2009 By: Stenly
  • Guerilla Marketing

    Guerilla Marketing

    Guerilla Marketing Guerilla marketing aims to achieve traditional marketing and advertising goals such as exposure, frequency, awareness and reaching out to consumers but by employing unconventional methods. The strategy of guerilla marketing is to target small and specialized customer groups in such a way that bigger companies would not find it worthwhile to retaliate. The word ‘guerilla’ stems from the concept of ‘guerilla’ warfare, which is a tactic whereby infantry divisions wait for their enemy

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    Essay Length: 1,109 Words / 5 Pages
    Submitted: December 27, 2009 By: Victor
  • Whole Foods/whole Market

    Whole Foods/whole Market

    “WHOLE FOODS, WHOLE PEPOPLE, WHOLE PLANET” By: Malinda Flores MGMT 450 Malinda Flores Case Analysis #1 September 29, 2007 MGMT 450 “Whole Foods Market in 2006: Mission, Core and Strategy” John Mackey is the founder and CEO of Whole Food’s Market, world’s largest retail chain of natural and organic foods supermarket. Mr. Mackey has been referred to as the Bill Gates of organic food. Whole Food’s stated mission is “to promote vitality and well-being for

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    Essay Length: 1,143 Words / 5 Pages
    Submitted: December 27, 2009 By: Mike
  • Industrial Revolution

    Industrial Revolution

    The Industrial Revolution came through the world very slowly, but built up to present day knowledge on technology, economics, and even sociology. The sudden change of events in the mid-1700s changed the way of life forever. The changes from the Industrial Revolution did not emerge by themselves; many people are recognized for their contributions to this changing of history. It was a turning point in history. The Industrial Revolution had many factors which made it

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    Essay Length: 2,027 Words / 9 Pages
    Submitted: December 27, 2009 By: Yan